Sales reached $90 billion! Personal care products will continue to be popular

Did you catch the traffic boom on Valentine's Day that just passed? In the coming year, which categories will become the most popular best-selling products among foreigners?

In addition to driving the sales of products related to working from home, the "stay-at-home" economy created by the ongoing epidemic has also boosted the sales of personal care products. It is understood that personal care products including hair care products, hair removal products and oral care products are widely loved by foreign consumers, especially in Europe and the United States .

It is reported that the total sales of global hair care products are expected to reach US$91.6556 billion by 2022 , and will grow at an annual rate of 3.35% , with the US market contributing the most to global sales data .

Related hair styling products such as hair dryers, curling irons, and hair straighteners have also become hot-selling products overseas. Data from the eBay platform also shows that the hair care category has a double-digit growth in 2021 compared to before the epidemic, with the UK performing particularly well, with growth rates of hair dryers, curling irons, and hair straighteners all exceeding 10%.

Coupled with the development of social platforms such as TikTok, which is now quite influential , and the promotion of fashion bloggers from various countries , it can further arouse the interest of foreigners in participating in fashion hair styling.

European and American countries have a much higher health awareness of oral care than other regions. Despite this, some niche brands with great design, usability and high cost-effectiveness are attracting more foreign consumers after going overseas, while the usage experience of well-known big-name oral care products such as electric toothbrushes, water flossers and other products is sometimes not satisfactory.

Therefore, relevant sellers can target the broad sales market in Europe and the United States and start to develop oral care products that are cost-effective and have a design and usability that is not inferior to that of big brands.

After February, the weather in European and American countries began to gradually warm up . The gradual rise in temperature will also change people's clothing, especially some female groups in the summer, they will wear some skin-revealing clothing . At this time, women who pay attention to details will often use hair removal products, including hair removal devices, hair removal creams and other products. I believe that in the future, the sales of hair removal products will continue to rise.

Personal care products still have a lot of room for development in the global market. Relevant sellers can start to layout related products according to the actual market conditions of different sites, and strive to start a hot selling boom in 2022!

Personal Care Products

Sales continue to rise

The European and American markets are huge