Flipkart sees surge in demand for refrigeration equipment amid pandemic

Indian e-commerce giant Flipkart said that as the country's temperature rises and the number of confirmed cases increases , people are spending more time at home. More consumers are focusing on creating comfort at home, and demand for refrigeration equipment including refrigerators , air conditioners and freezers is increasing.

Hari G. Kumar, Vice President, Large Appliances, Flipkart, said: “Since January this year, the demand for cooling equipment , which includes air conditioners , refrigerators , chillers, fans, has almost tripled . The demand for air conditioners has increased fourfold. ”

As people spend more time at home , a large number of consumers are buying such products. When purchasing, more and more consumers are extremely concerned about health , hygiene and cost saving . Therefore, consumers are more inclined to choose products with antibacterial , air purification and energy-saving properties .

Although these functional products existed before the pandemic, the demand has increased since the outbreak as people are increasingly concerned about air quality . A survey conducted by Flipkart showed that built-in air purifiers are the first choice among consumers .

Flipkart has seen a 2.5-fold increase in demand for products such as energy-efficient , convertible refrigerators , which offer greater storage capacity and functionality , since January .

“The use of freezers in India is limited compared to other parts of the world, so functional products with convertible features are becoming more and more popular. In addition to this, as people are working and studying from home for longer, they want appliances with more storage space , ” said Hari G. Kumar .

In terms of regions , the above trend is not only concentrated in large cities , but also in some smaller cities and second- and third-tier cities , where demand for such products has surged . This shows that in smaller cities, consumers ' shopping habits and preferences have changed .

Flipkart said consumers are looking at significant cost savings and are opting for energy-efficient air conditioners and refrigerators to save as much as possible on electricity bills.

Additionally, after Flipkart introduced a product exchange structure on the platform, more and more consumers are opting for this service when buying refrigerators .

India

Flipkart