The evening eight people are here: Tmall Double 11 pre-sale starts at 8 o'clock tonight

Tonight ( October 24) at 8 o'clock, the pre-sale of Tmall Double 11 2022 officially starts.

"This year's Double 11 will witness the vitality of Chinese consumption, the vitality of entrepreneurs, the imagination of digital business, and the resilience of the physical manufacturing industry." Dai Shan, president of Alibaba Group's domestic digital business division, said at the Tmall Double 11 press conference.

As the biggest consumption peak season of the year, on this year's Double 11, consumers can use the "triple discounts" in combination: 17 million products are collectively discounted, 50 yuan off for every 300 yuan spent across stores, and 88VIP members can receive an additional 820 yuan coupon.

In addition to the huge discounts, this year's Double 11 is centered on consumer experience, and both "changes" and "unchanged" are based on consumer experience. For example, this year's time rhythm will not be "staying up late" to the end: not only the pre-sale is set at 8 pm, but the two official sales times are also: 8 pm on October 31 and 8 pm on November 10. Netizens commented: the final payment has become 8 pm.  

Consumers don’t have to worry about paying more for buying too early. This year, Tmall will provide “full price protection” for Double 11 products, extending the price protection period from 15 days in previous years to 27 days, and refunding the price difference with one click.

It is more convenient for consumers to place orders together. This year, Taobao added the function of "multiple address ordering", which means that when consumers pay for an order, they can send the goods in it to different addresses. After learning that 10 million people receive "shopping cart full" reminders every day, the product manager upgraded the upper limit of the number of items that can be loaded in Taobao shopping carts from 120 to 300 on the eve of Double 11, more than doubling the capacity .

Starting at 6 o'clock tonight , celebrity anchors such as Li Jiaqi, Luo Yonghao, Cecilia Cheung, and Su Xing will also broadcast on Taobao Live, bringing the first batch of Double 11 goodies .

"This year's Tmall Double 11 is the most diverse and diverse Double 11 with the most participants from all walks of life." Chuixue, president of Alibaba Taobao Tmall Industry Development and Operation Center, revealed at the press conference that from the first Double 11 when only 27 merchants signed up, to this year's 14th Double 11, a total of 290,000 brands from all over the world participated, and millions of industry-leading merchants and small and medium-sized entrepreneurs also participated. On the eve of Double 11, Luo Yonghao, Yu Minhong, and the leading live broadcast agency Yaowang Technology announced their entry into Taobao Live, making Taobao Live a long-term business position.

He revealed that currently on Tmall, there are 42 brands with more than 10 million members and 600 brands with more than 1 million members. Among them, the transaction volume brought by most brand members exceeds 40% of their total transaction volume. It can be said that Tmall is the first choice for the brand DTC (brand direct to consumer) model and the first frontier for brands to achieve certain business growth. It is expected that this year's Double 11 will also become an important engine for brands to gain user growth.

In addition to shopping, this year's Tmall Double 11 will also have more warmth and kindness, growing from a promotional node for consumption and stockpiling to a container of kindness that accommodates more possibilities, sees more groups, and pays attention to more beautiful things.

The reporter learned that during the Double 11 period this year, Taobao Tmall launched an initiative for farmers, hoping that each Taobao live broadcast room could help the countryside bring more agricultural products, so that more vegetables and fruits from the fields can be sold, and farmers' pockets can be fatter than usual; for the post-00s, a "College Student Practical Special" was set up, hoping that more post-00s merchants would be discovered and seen; for the elderly, Tmall and merchants jointly launched the "Yellow Handrail Plan" to give and install anti-fall bathroom handrails to 50,000 elderly people living alone.

This year’s Tmall Double 11:

Both “change” and “unchange” are based on consumer experience

1. Don’t stay up late! Buy early and go to bed early:

Deposit paid at 8pm on October 24th
Pay the balance and buy the first wave at 8pm on October 31st
Buy the second wave at 8pm on November 10th

2. Get 50 off for every 300 spent across all stores, which is a bigger discount than in previous years

3. The best time of the year to buy big brands: iPhone 14 Pro, Huawei mobile phone, La Mer, Estee Lauder, etc.

4. Price protection throughout the process, refund the price difference with one click if you buy at a higher price

5. You can send to multiple addresses in one order: it is more convenient to combine orders

6. The number of items in the shopping cart has been expanded to 300, and you can sort and group items and filter discounts.

7. 88VIP members can receive a coupon worth 820 yuan

8. Brand flagship store members also have exclusive discounts

9. Don’t miss out if you like to watch the live broadcasts: Li Jiaqi, Luo Yonghao, Yu Minhong and others will bring more discounted products

Tmall

Double 11

Pre-sale