Alibaba Dai Shan: This year's Double 11 will witness consumption vitality and enhance merchants' confidence in growth

On October 24, the 2022 Tmall Double 11 press conference was held online. Dai Shan, president of Alibaba Group's domestic digital business sector, said that the 14th Double 11 will maintain the original intention of making consumers happy, adhere to user-centric long-term value creation, and bring more business certainty to merchants.

In 2009, only 27 merchants signed up for the first Tmall Double 11. This year, 290,000 brands from around the world participated, of which 70,000 were participating for the first time. In addition, there are millions of merchants from industrial belts and small and medium-sized entrepreneurs participating. Dai Shan said that Double 11 has become a concentrated proof of the integration and symbiosis of the digital economy and the real economy.

Dai Shan shared that as one of the most important supply and consumption ends of the global economy, China will inevitably play a more important role in the global economy. This year's Double 11 will also witness the vitality of Chinese consumption, the vitality of entrepreneurs, the imagination of digital business, and the tenacity of the physical manufacturing industry.

Figure/2022 Tmall Double 11: Believe in the power of belief and become each other's future

Tmall Double 11 consumer experience, merchant experience, and logistics services are fully upgraded

This year, Tmall Double 11 continued to invest and innovate in consumer experience, merchant experience, and logistics services.

Dai Shan introduced that in order to upgrade the consumer experience, a lot of technical upgrades were made during this year's Double 11, including multi-address ordering, shopping cart expansion, Pailitao, etc., and many innovative attempts were also made in content and interaction.

In terms of merchant experience, this year's Tmall Double 11 further simplified the rules, lowered the threshold, and reduced the operating costs of merchants, helping more small and medium-sized physical enterprises to participate and better meet the expectations and confidence of merchants in business. In order to better support the certainty of merchants' business, the platform's underlying technology and products have also been further upgraded to enhance merchants' digital and intelligent management capabilities.

The certainty of logistics is extremely important to both merchants’ business and consumer experience. In terms of service experience, the platform strives to connect and upgrade the fulfillment system with merchants. “Double 11, everyone will definitely feel the significant optimization of the logistics experience,” Dai Shan said.

As the largest online consumer festival every year, Double 11 brings together hundreds of thousands of merchants, hundreds of millions of consumers, and countless service providers to participate in a large-scale commercial consumption collaboration and production logistics supply chain collaboration. Dai Shan said that what everyone sees is the trillion-dollar transaction volume and hundreds of millions of packages delivered to thousands of households; what everyone does not see is the digital capabilities hidden behind it, which extend from consumer decision-making, transactions, payments, and fulfillment to the upstream R&D, production and other links.

Dai Shan said that Alibaba firmly believes that technology is the primary productive force in creating business value. Therefore, Alibaba will spare no effort in technological innovation, whether it is innovative breakthroughs in consumer experience, digital upgrades in business operations, or exploration of future business models and consumer experience.

Photo: Before Tmall Double 11, merchants are busy preparing goods

Increase platform investment, lock in business certainty for merchants, and make consumers' lives better

Faced with uncertainty, many merchants regard Tmall Double 11 as the biggest business growth opportunity of the year and start working overtime to prepare for production. This year's Double 11 has become the most diverse and diverse Double 11 with the most participants from all walks of life. New anchors, time-honored brands, young entrepreneurs, overseas brands, industrial belts, and even orchards, farms, ranches and fisheries have all joined in.

"In order to make business easier for our merchant friends, our investment this year is unprecedented and will continue in the future." Dai Shan said that this year's Double 11, the platform will continue to increase investment in consumer decision-making, logistics fulfillment, supply chain upgrades and other fields. Behind this is the platform's hope to work with merchants and ecological partners to bring more happiness to consumers and make life better.

"Alibaba is determined to be a good company that continues to develop for 102 years. In addition to continuously creating business value, it must also assume and fulfill more social responsibilities." Dai Shan said that around the mission of "making it easy to do business anywhere in the world", this year's Double 11 is more about thinking about how to overcome difficulties together with merchants and how to make consumers more confident.

"We must stand closely together, maintain an optimistic spirit, believe in the power of belief, work together, uphold integrity and innovate, and become each other's future in promoting the high-quality development of the real economy and the construction of an industrial system," said Dai Shan.

Tmall

Double 11

Dai Shan