What is Lightning Deal? Lightning Deal Review, Features

Lightning Deal (abbreviated as " LD ") is a time-sensitive flash sale on Amazon. It is displayed in Amazon's today's deal. If you can participate in the flash sale, your exposure, traffic, and orders will be greatly improved, thereby improving your ranking. It is also a good place to help sellers clear their inventory. It is generally displayed for 4-6 hours.

Amazon Lightning Deal Eligibility

1. Professional sellers. When registering on Amazon, sellers can choose between self-registration and global store opening. Under self-registration, sellers can choose to be individual sellers or professional sellers. Individual sellers do not have to pay for store rent, while professional sellers need to pay for store rent. However, to participate in LD activities, you must be a professional seller.

2. Great discounts. The price of the product participating in the flash sale must be 20% lower than the gold shopping cart price, and the price of the product must be higher than the price during the flash sale within two weeks after participating in the flash sale. The product cannot participate in the flash sale again within 30 days.

3. Rating. Of course, not all products are eligible to participate in flash sales. Products participating in flash sales must have a rating of more than 3 stars, customer reviews of more than 4 stars, and more than 10 product reviews.

4. Logistics and inventory. Products participating in flash sales must use Amazon FBA, and the existing FBA inventory quantity must be greater than 100. Sufficient inventory can ensure that there will be no out-of-stock situations in the flash sales. At the same time, if there are variant products, all sub-SKUs under the SKU must participate in the flash sales at the same time.

5. Page requirements. The product page must comply with Amazon rules. Of course, some products cannot participate in flash sales, such as e-cigarettes, alcohol, adult products, medical equipment, medicines, and infant formula.

Amazon Lightning Deal Steps

1. Find Lightning Deal in the advertising drop-down menu.

2. Sellers can then choose from the automatic push notifications in the background. Of course, they can also click to view more. Generally speaking, the products pushed are the sellers’ better and more suitable products.

3. After confirming the product, fill in the form according to the page prompts, including the quantity, price, pictures, flash sale plan, etc. After filling in, click Submit to enter the flash sale review stage. The general review time is 1 day.

Amazon Lightning Deal Fees

Amazon will charge after the flash sale. When the flash sale is created, the fee will appear next to the submit button. Note that modifying the number of variants, the number of products, and the price of the product will not affect this fee. After the flash sale ends, after Amazon has processed the fees, sellers can see the specific fees for participating in this flash sale through the seller platform-data report-payment-transaction overview-flash sale fees. This part of the fee will be directly deducted from the seller's account. Of course, if the seller feels that the flash sale is not effective and no products are sold, Amazon will not refund this part of the fee.

Of course, if the seller cancels the flash sale 25 hours before it starts, there is no need to pay. However, once the flash sale starts, if the seller cancels the sale during the period, he or she will be charged.

Finally, you should know that sellers had to apply for and submit their applications through their account managers before they could join the flash sale. Now with the Lightning Deal feature, sellers can simply participate in the flash sale. Let your products get more attention, more traffic, more orders, and more reviews for your product pages in a short period of time. In order to clear your inventory, don't miss the Lightning Deal.

Advantages of Lightning Deals

1. Simple procedures

If your product is good enough, Amazon will assign a deal to you for declaration, or you can apply through your account manager.

2. More accurate and more traffic

Lightning Deals appears on one of Amazon’s most visited pages, and its activities are also included in the search results. Through LD, a large amount of free traffic from Amazon can be attracted, and the traffic is huge.

3. Can improve ranking and sales

4. Drive sales of other related products

Lightning Deals can potentially drive sales of other products during and even after the promotion ends.

For example, Silicon Power, which is participating in the event, also sells a variety of flash memory and memory cards. The deal will definitely bring sales to other related products.

5. Help you clean up your inventory

Lightning Deals can help sellers get rid of excess, slow-moving inventory, as well as some seasonal products, which also helps sellers reduce long-term storage costs accordingly.

Disadvantages of Lightning Deals

1. Amazon has very strict requirements for applying for deals. The first picture and title must be modified completely in accordance with the requirements.

2. The review time is long, which will affect the listing session and conversion.

3. If it is a best deal, Amazon will require a direct price reduction and the price can only be raised after the promotion is completed.

4. The price is much higher than the off-site deals.

How to improve the effect

1. The best time period is during work breaks or after get off work, but it may vary for different products;

2. Set prices based on competitors’ flash sales prices;

3. Try to avoid negative reviews on the listing homepage;

4. The writing of the flash sale title is also very important, try to display important information;

5. Other details, such as A+ pages, can improve the effect.