DaWanda is a German e-commerce platform for handicrafts. In addition to Germany, it also has many buyers in the UK and France, which is equivalent to the European version of Etsy. The platform was first launched in Germany and has English, French, Dutch, Spanish, Italian and Polish versions. DaWanda ceased operations at the end of August 2018. DaWanda recommends buyers and sellers to switch to the US portal Etsy, provides transfer tools and redirects the website accordingly.
About DaWanda The number of buyers on the platform reached 5.2 million, there were about 270,000 sellers, the page views reached 200 million per month, and the number of visitors reached 20 million. Dawanda’s sales figures are staggering: on average, one piece of clothing is sold every minute, one accessory is sold every 30 seconds, and one piece of jewelry is sold every 20 seconds. The product listing fee on DaWanda depends on your selling price, ranging from 0.1 euros to 0.3 euros. At the same time, when the product is sold, the platform will also charge a commission of 9.5%, including a 1.9% payment processing fee.
Main Features Focus on the sale of handmade, unique, customized and restored goods; Sellers can sell directly to consumers, and DaWanda charges a certain commission; Sellers can create and customize store pages at no additional cost.
Development History - In November 2011, the company received €4 million in funding from venture capital firms Vorwerk Direct Selling Ventures and Piton Capital. -In 2012, DaWanda plans to open offices in other European countries. -In January 2015, American investor Insight Venture Partners took over DaWanda. Insight Venture Partners held a 55.7% stake in the company at the time. - In 2016, the company lost 4.2 million euros. The company's founder Michael Putz left the platform in the same year. - In June 2017, DaWanda's Berlin headquarters and branches in Poland and Spain announced layoffs. -In June 2018, it was reported that DaWanda planned to shut down the platform completely at the end of August 2018. At the same time, competitor Etsy announced that it would not take over the company itself, but its sellers. |
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