Sales increased by 10.7%! The fashion apparel industry is expected to be the biggest dark horse in the Christmas season

On August 31, the 2021 Christmas sales performance report released by the research organization "Retail Weekly" combined the Christmas sales data in the fourth quarter of 2020 and 2019. The report showed that due to the impact of the epidemic lockdown, people will engage in retaliatory consumption to a certain extent. It is expected that the four industries of health and beauty, fashion, toys and games, and furniture and flooring will rebound this Christmas .

Clothing and footwear sales surged 10.7%

The report pointed out that in stark contrast to the bleak situation in the clothing industry last year, this Christmas season, as people's social activities increase, clothing and footwear sales are expected to increase significantly by 10.7% compared with last year's golden quarter . In addition to formal wear, as more and more people return to the office after the epidemic is lifted, it is expected that professional formal wear will also rebound slightly.

Health and beauty product sales increased 6.8%

As social distancing restrictions are lifted, the health and beauty industry is expected to see a significant increase in sales, up 6.8%. It is understood that the epidemic hit the health and beauty products industry hard last year, with sales in the fourth quarter of 2020 falling 3.4% compared to the same period in 2019.

In addition, the recovery of the hotel industry has also boosted people's enthusiasm for vacation, but unlike in the past, more people will choose to vacation abroad this year, and sales of some vacation products such as sunscreen and travel toiletries are expected to increase .

Toys and games sales increased 5.3%

During the epidemic, more and more families use toys and games for entertainment. It is predicted that sales of toys and games will increase by 5.3% during this year's Christmas shopping season .

Regarding the reasons for the continued growth of toys and games, the survey pointed out that although the epidemic has improved, people still choose toys and games as an important form of entertainment. In addition , the stability of the growth of the toy and game industry is also an important factor for its continued hot sales this year. Data shows: Compared with the golden quarter of 2020, the industry's sales increased by 5.3%, but the year-on-year growth rate in the two-year period was 7.3% , and it has maintained a steady growth trend .

At present, as the peak shopping season approaches, many merchants are preparing for the peak season. I hope that merchants can refer to the 2021 Christmas sales performance report, prepare stocks reasonably, and achieve explosive orders during the golden shopping season!