Sales soared 5955%: The little glowing ball went viral on TikTok

Sales of glowing balls increased 5,955% after going viral on TikTok

Since last year, there have been quite a few products that have suddenly become popular on TikTok. Now, another little thing has become popular on TikTok.

In one video, TikTokers threw some glowing stress-relieving balls on the wall or ceiling. When they touched certain objects, they would make funny sounds. Consumers mainly used these glowing balls as boredom-relieving toys.

Since these glow-in-the-dark stress relief balls went viral on TikTok, sales of these products have been steadily increasing month-over-month on Amazon , with sales increasing by 5,955% at one point .

These ceiling stress relief balls range in price from $9 to $15, and they are currently ranked #291 in Amazon’s “Toys & Games” category.

The video of the ceiling stress relief ball reminded me of the spittoon whose value skyrocketed on Amazon. I have to say, we can never guess what foreigners like.

So what is the magic of this ceiling stress relief ball? Why can it attract attention on TikTok and why does its sales continue to grow on Amazon?

Buyer: The perfect stress relief toy that glows in the dark

After reading the comments from buyers in the comment area, the editor summarized the characteristics of this type of product ↓

Glow in the Dark: This gummy ball can absorb light, then put it in the dark, it will glow beautifully.

Perfect Stress Relief Toy: This stress relief ball has super tear resistance, no matter how you squeeze it, or throw it to the ceiling, wall or floor, it will not be damaged.

Ideal Gift: It is a great stress reliever and also suitable as a gift.

In the buyer show, many buyers uploaded photos and videos ↓

A buyer said : I was worried about the glowing time and stickiness of these balls, but after receiving them, I found that no matter how hard I used, these balls would only stay on the ceiling for 5 seconds at most. Once they are no longer sticky, I can rinse them and use them again.

It can also be seen from the comments of buyers that foreigners like this kind of decompression toy. In fact, since the outbreak of the epidemic, the demand for decompression products among American consumers has been rising.

The editor searched the popularity of related keywords on Google Trends and found that words such as "tools for making stress-relieving toys" were also on the list.

Summarizing the products that have become popular before, we can find that many of them are suddenly popular on TikTok. TikTok revealed that more than 50 million American users enter the application every day, and this number is still growing.

Many internet celebrities, bloggers and even stars will share some interesting things or small things on TikTok. Sellers can also pay more attention to TikTok’s latest videos to understand consumers’ recent trends and preferences.

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