More than 650 Novosibirsk companies joined eBay platform, winning 91,972 orders

According to the Ministry of Industry and Trade of Eastern Europe, Novosibirsk's small and medium-sized enterprises are actively exploring export e-commerce in recent times. Recently, with the help of the local export center, 11 new small and medium-sized enterprises have joined eBay. It is reported that more than 650 companies in Novosibirsk have already started business on the eBay platform.

According to statistics from the Novosibirsk Export Center, with the growth of local online sales, eBay sellers from Novosibirsk received a total of 91,972 orders in the 10 months of 2020. Consumers from the United States and China can purchase Novosibirsk's nano masks, fitness supplements, health and natural products through eBay.

Founded in 1893, Novosibirsk is the largest city in the entire Siberian region, as well as the largest city and economic, scientific, and cultural center in Siberia. Its urban population is second only to Moscow and St. Petersburg in Russia. It has many factories and a good industrial foundation, making it one of the important industrial areas in Siberia.

Because Russia has a vast territory and a sparse population, it is difficult to develop a very prosperous trade. However, the Novosibirsk region has rich mineral resources and a good industrial base, and product manufacturing is not difficult. Therefore, the main problem in Novosibirsk's economic development is how to sell products. Under this premise, e-commerce naturally becomes the only choice.

Two years ago, Yankilevich, then general manager of Novosibirsk International Airport, said that Russian Post would start building a modern postal logistics center worth about 4 to 5 billion rubles (about 430 million to 540 million yuan) at the airport. He also said at the Siberian Transport Forum: "For us, the large-scale postal logistics center project is a very important project. Novosibirsk is an inbound e-commerce center and a parcel processing center for the entire Russia."

Indeed, Novosibirsk is a large center for sorting a large number of parcels. The volume of parcels is growing every year because e-commerce is developing rapidly. In order to support Novosibirsk's e-commerce business, Russia invested 4-5 billion rubles in the Novosibirsk Modern Postal Logistics Center at that time, which shows its strong determination.

Manufacturers in Siberia said that it is much easier to enter the international market through eBay, and that entering foreign markets will be more advantageous. So far, the main importing countries are the United States and various European countries. For local small and medium-sized enterprises, the huge traffic and international user groups are their main considerations for entering eBay: "After we displayed our products on the eBay website, product sales increased significantly and product awareness also greatly improved."

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