140,000 products sold in a single month! Shenzhen Big Seller Receives Strategic Financing

It is reported that the overseas maternal and infant brand Momcozy recently successfully obtained strategic investment from Hainan Little Killer Whale Private Equity Investment Fund Partnership, and the company plans to further strengthen its influence in the international market.

Selected for Amazon BS list many times, it is the leader in the maternal and infant segment

It is understood that Momcozy was founded in 2017 and is affiliated to Shenzhen Root Innovation Technology Co., Ltd. As a brand focusing on maternal and infant products, Momcozy initially gained a large number of Western mothers with its popular product - wearable breast pump .

For a brief introduction, a breast pump is an auxiliary tool used by lactating mothers to maintain breastfeeding. It is divided into two types: electric and manual, which can be further divided into many different types.

Baidu Encyclopedia explains it this way: Breast pumps are generally used when babies are unable to suck breast milk directly, or when the mother has problems with her nipples, or when the mother insists on working but still wants to breastfeed.

According to information on its official website, Momcozy launched the wearable breast pump in 2017 with the aim of solving the various problems encountered by new mothers when raising children.

At that time, the wearable breast pump launched by Momcozy had a dimensionality reduction impact on traditional breast pumps. It won the love of a large number of users in a short period of time. It is even said that millions of American children cannot do without this brand for their first sip of milk, which shows its status in the hearts of North American users.

Statistics show that due to its relatively early entry into the market, Momcozy currently occupies approximately 15% of the market share, and in many ways can be considered a leader in the industry.

As an overseas brand, Momcozy has achieved multi-channel layout overseas. On Amazon, Momcozy's products are considered to be top-level in the same category and have been on Amazon's BS list many times. According to data from analytical websites, Momcozy's products have a monthly sales volume of over 140,000 units on Amazon, and its monthly revenue is expected to reach more than 16 million US dollars.

After searching, we can find that many products under the Momcozy brand have good sales on Amazon. Among them, the M5 wearable breast pump has the best sales and ratings. The figure shows that the monthly sales of this product exceeds 4,000, the accumulated number of reviews is also more than 2,300, and the overall rating reaches 4.2 stars.

Of course, as a model of brand expansion, the independent website is also a major sales platform for Momcozy . Data shows that the average monthly traffic of its website momcozy.com can reach 100,000+, and most of it comes from direct traffic and natural search, which is one of the signs of an excellent brand. The third largest source of traffic is Referral, which shows that its affiliate marketing is also quite successful.

In addition to Amazon and its own website, Momcozy has also expanded into various maternal and child shopping platforms, major offline supermarkets, and even quickly entered the recently popular SHEIN and TikTok stores. It truly has figured out how to use traffic.

According to the latest data from Echotik, Momcozy has been ranked first in the maternal and child category on TikTok for several weeks in a row. On TikTok, Momcozy's official account has accumulated more than 320,000 followers, and the content in the account mainly introduces users to product usage and instructional videos such as how to choose sizes.

In addition, as brand awareness continues to rise, more and more Internet celebrities and bloggers have begun to post videos with the #momcozy tag on TikTok to gain more traffic. Data shows that the number of views of videos with the #momcozy tag on the TikTok platform has reached 900 million, and the number of views of other popular topics such as #momcozypump and #momcozys12pro has also exceeded 100 million.

On the SHEIN platform, Momcozy has launched a number of products, many of which have achieved sales of 50+ or ​​100+ recently. However, overall, their share of Momcozy's total sales is still relatively small.

A successful brand not only needs excellent products, but also good marketing support. Momcozy undoubtedly has both, so it is not surprising that it can achieve today's results.

With strategic financing in hand, Momcozy focuses on branding

Recently, there was news that the overseas maternal and infant brand Momcozy successfully obtained a strategic investment. The money will be used to expand product lines, strengthen brand marketing, and technology research and development.

As we all know, the life cycle of maternal and infant products is usually short. Generally, the life cycle of maternal and infant products is only 12-18 months, and breast pumps are of course no exception.

To solve this problem, Momcozy has innovatively completed a virtuous positive cycle in terms of product line development. It is understood that after conquering the market with its "core product" wearable breast pump, Momcozy is constantly trying to expand its product line.

From maternity clothing before pregnancy to nursing bras after delivery, wearable breast pumps and breast milk storage bags, replacement pump accessories and other maternal and child products, these maternity products designed for special occasions have greatly improved the lifestyles of mothers, especially working mothers.

In addition, in order to further expand the coverage of the brand matrix, Momcozy also launched a sub-brand Babycozy that focuses on baby products. This sub-brand mainly sells products specifically for infants and young children, such as baby diapers, baby monitors and wet wipes.

By leveraging the strong correlation between maternal and infant products, Momcozy successfully achieved mutual traffic between the two independent sites, effectively captured the core customer base with urgent needs, and truly realized the strategic practice of creating a hit product to drive the continuous development of the entire brand.

It is reported that the current global breast pump market size has reached over 1 billion US dollars. With the rapid rise of the economies of developing countries, there will be more and more professional women in the future, which will further promote the development of the global breast pump market.

The global wearable breast pump market size is expected to reach USD 897.33 million by 2030, according to a new study by Polaris Market Research.

It can be foreseen that if Momcozy can maintain its current steady pace, its future development prospects will be very bright. Simply maintaining its current market share will enable it to achieve considerable revenue growth.

However, with the development of society and the advancement of science and technology, the maternal and infant market is also undergoing unprecedented changes. In today's era dominated by technology and fashion, the marketing strategies of maternal and infant brands seem to have to change as well.

Not only should we pay attention to the quality and safety of the products, but we also need to understand the ever-changing lifestyles and values ​​of today's parents. Only in this way can the brand remain invincible in the long run.

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