Qoo10 has more than 17.5 million members! This Japanese platform is not simple

As the platform with the lowest entry threshold in the Japanese market, Qoo10 has been able to thrive in Japan for a number of reasons.

Recently, Qoo10 , an e-commerce center operated by eBay Japan GK , released its membership and sales data for the second half of 2020 .

As of December 2020, Qoo10 has more than 17.5 million members , an increase of about 9% compared to the number of members in the first half of the year (as of the end of June 2020). The total number of members has increased by 25% compared to 2019.

Qoo10 membership has further increased as domestic online shopping demand has increased due to the impact of reducing going out to prevent the spread of the new coronavirus infection .

In addition to the number of members, the number of stores opened on Qoo10 has also increased . As of December last year , a total of 15,000 stores were opened on Qoo10, an increase of more than 19% over the first half of the year. In the seven months starting from May 2020, the number of applications for new store openings by sellers exceeded 300% compared with the same period of the previous year.

As an online shopping platform, Qoo10 is very popular among female consumers. The female support rate remains above 75%, among which people aged 10 to 30 account for more than 65% of the total number of members.

In terms of sales , "family life" ranks first, accounting for 31% of the market share, followed by "women's fashion" and "digital home appliances" in third place .

In terms of sales volume , "Beauty Cosmetics" ranked first with 43% , followed by "Women's Fashion" and "Family Life " in second and third respectively.

In Qoo10 's sales in the second half of last year, the transaction volume repeatedly hit record highs. Take the "20% Big Discount Sale Day " as an example, the transaction volume on this promotion day was about 20% higher than in 2019.

In 2020, amid the pandemic, Qoo10 also actively improved the user experience of its official mobile app, enabling consumers to easily search for the products they need by improving search speed and accuracy.

At the same time, the way coupons are displayed has also been changed so that consumers can see at a glance which coupon they are holding when paying, making it easier to choose.

A large female user base and a focus on user shopping experience may be the important reasons why Qoo10 has a foothold in the Japanese e-commerce market!

Japanese e-commerce

Qoo10

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