A novice seller entered the market and received 3,000 orders a day in one year. These categories are experiencing another surge in orders!

In 2020, China's cross-border e-commerce import and export volume reached 1.69 trillion yuan, a strong increase of 31.1%, of which exports reached 1.12 trillion yuan, an increase of 40.1%, and all indicators reached new highs. At the same time, China's economic and trade cooperation with ASEAN countries grew against the trend. ASEAN has historically become China's largest trading partner, forming a good pattern in which China and ASEAN are each other's largest trading partners.

Under the influence of the epidemic, global supply chains have been affected in different ways, but the domestic supply chain, which has recovered the fastest, has seen a sharp increase in demand for "Made in China" with its efficient and stable output . Southeast Asian cross-border sellers are a representative example. Some sellers said that in just half a year, the number of orders in their stores has increased 18 times, and some sellers said that the average daily order volume can reach 4,000 to 5,000. How can others replicate such success?

3,000 orders a day , a novice seller successfully achieved a sales surge

In 2020, as cross-border e-commerce in Southeast Asia became popular, many sellers achieved great success last year. Take Shopee, the leading e-commerce platform in the market, as an example. A novice seller who has only been on Shopee for a year and a half achieved a brilliant achievement of 3,000 daily orders in his store in the Philippine market on the day of the 1.11 promotion last year. Are you jealous?

As the protagonist of the above story, Gu Pengfei , CEO of Shenzhen Muyue E-Commerce Co., Ltd. , said that he himself did not expect to achieve such outstanding results in such a short time. It is reported that Gu Pengfei was originally a programmer in a certain unit. Later, by chance, he decided to start a business and open a store on Shopee . In December 2019, he applied to enter Shopee, mainly engaged in stationery categories. However, due to the impact of the epidemic, the store did not improve until February 2020. "At that time, I joked with my friends that the road to entrepreneurship might end here!"

However, Gu Pengfei's behavior was not as negative as his words. During the epidemic, he has been focusing on researching product selection and studying the preferences of consumers in Southeast Asia. Finally, starting in March, he was delighted to find that the sales volume of the Philippine site had changed significantly and began to increase gradually.

Gu Pengfei said that stationery is a consumable product and generally has a high repurchase rate. At the same time, the product is light in weight, so from a transportation perspective, the transportation cost does not need to be very high. That is why he chose to sell stationery on Shopee.

In addition, compared to other platforms in the region, the start-up capital may be relatively larger, and Shopee is more friendly to novice sellers or sellers who have just started to engage in the cross-border industry. Therefore, the pressure will be relatively smaller, which is very suitable for novice sellers or sellers with insufficient funds.

As of November 2020, the company's sales on Shopee have increased several times. Gu Pengfei said that such amazing data may be attributed to the huge growth of the store in the Philippine market during the promotion period : During the 11.11 promotion in 2020 , relying solely on the natural market traffic and the basic promotion plan, the daily orders of a single site store in the Philippines exceeded 3,000 .

Dingze Culture , also a Shopee seller who is also optimistic about the Philippine market , also achieved great success on the platform last year. Dingze Culture said that thanks to the rapid economic development of Southeast Asia in recent years, the demand for home furnishing products has been increasing. Since entering Shopee in 2018 , the company has continuously refined product details based on consumer feedback on products. With its main wall stickers and wallpaper series, the company has rapidly grown from an average of one order per day to an average of 100 orders per day.

Last year, due to the impact of the home quarantine policy, the store's daily order volume has been successfully stabilized at 300 to 500 orders. During the 11.11 and 12.12 promotions , the store's order volume directly reached 4,000 to 5,000 orders, an increase of more than ten times compared to normal days. Dingze Culture said that it is very optimistic about the future growth of the Philippine market and looks forward to achieving a daily order of more than 10,000 during this year's promotion.

The Philippines has become a "hot commodity" for cross-border trade. The charm of the Southeast Asian market

It is not difficult to find that the success of the above sellers is related to the Philippine market. After a period of investigation and research, the editor found that the Philippines is indeed a "potential stock" in the Southeast Asian blue ocean market : China is the Philippines' largest trading partner, the largest source of imports, and the second largest export destination in 2020. In the first 10 months of 2020 (cumulative), the Philippines' import and export volume exceeded US$126.5 billion.

At the same time, in addition to the Philippine market, other markets in Southeast Asia also have great potential. Compared with the "difficult to serve" consumers in the European and American markets and the "irregular strikes" of logistics under the influence of the epidemic , Southeast Asia is geographically close and the social environment is relatively stable under the influence of the epidemic. These are the reasons why many sellers are abandoning the originally popular European and American markets and instead choose to embrace the "sweet bun" of Southeast Asia.

Gu Pengfei said that from a geographical point of view, Southeast Asia is relatively close to China, has a large local consumer population, and e-commerce started relatively late. It is still in a period of rapid development and has huge potential in the future, so he is optimistic about the future development of Southeast Asia; secondly, compared with those in Europe and the United States, the living habits of Southeast Asian consumers are closer to ours. Just looking at the stationery category, some domestic products can be moved directly there without major changes .

Gu Pengfei also said that compared with domestic and European and American e-commerce buyers, the attitude of Southeast Asian buyers is obviously much better. Most of them give 5 stars and rarely give 4 stars. Unless they are dissatisfied with the product, they may give 4 stars or 3 stars.

Dingze Culture stated that Southeast Asia is geographically close to China, and its logistics costs and timeliness are much better than those in the European and American markets. In addition, Southeast Asia has a huge demographic dividend. With a total population of 650 million, the region is the most populous place in the world outside of China and India .

Among them, people aged between 20 and 45 account for more than 45%, which is much higher than many countries with prosperous e-commerce. The annual growth rate of mobile users is also far ahead of the world . And these people happen to be the main audience of e-commerce .

According to the latest " Southeast Asia Digital Economy Report 2020" jointly released by Google, Temasek and Bain , from the perspective of the region's population, in 2020, the number of new Internet users in Southeast Asia reached 40 million, and the total number of users exceeded 400 million, and 70% of the population has moved online .

In terms of e-commerce scale, in 2020, the scale of e-commerce in Southeast Asia reached US$62 billion, an increase of 63%, far exceeding the growth rate of other markets ; and by 2025, the market size is expected to increase by another 12% to reach US$172 billion .

The expansion into Southeast Asia has entered its golden period , and these products are selling like hot cakes on the Shopee platform!

Various data show that going overseas to Southeast Asia has entered a "golden age", among which the local leading e-commerce platform Shopee is the most well-known. Shopee is the leading e-commerce platform for domestic products going overseas. Its business covers eight major markets including Singapore, Malaysia, the Philippines, Vietnam, Indonesia, Thailand, Taiwan and Brazil, covering a population of 800 million, and has established cross-border business offices in Shenzhen, Shanghai and Hong Kong, China.

According to the App Annie report, Shopee won the triple crown of monthly active users, downloads, and usage time in the Southeast Asian market from Q2 2019 to Q3 2020. The cumulative order volume in the first three quarters reached 1.78 billion , exceeding the total order volume for the whole year of 2019 .

High visibility also means high brand value. Data shows that Shopee was selected as the first in Asia Pacific and top ten in the world in the 2020 brand list of YouGov, a global authoritative market research organization. Shopee is on the list in six markets in Southeast Asia.

So! What do consumers like to buy on Shopee? Here are the top 5 best-selling cross-border categories on Shopee in 2020 ↓↓↓

ID (Indonesia) : 3C electronics, fashion accessories, beauty and personal care, household items, games, books and hobbies

MY (Malaysia) : 3C electronics, household goods, women's clothing, fashion accessories, beauty and personal care

TW (Taiwan) : Household items, women's clothing, 3C electronics, maternal and infant toys, fashion accessories

TH (Thailand) : 3C electronics, fashion accessories, beauty and personal care products, household items, maternal and child toys

VN (Vietnam) : Fashion accessories, 3C electronics, beauty and personal care, household items, women's clothing

PH (Philippines) : 3C electronics, household goods, fashion accessories, beauty and personal care, games, books and hobbies

SG (Singapore) : Household items, 3C electronics, women's clothing, fashion accessories, beauty and personal care

BR (Brazil) : 3C electronics, fashion accessories, beauty and personal care, household items, games, books and hobbies

If sellers want to join Shopee to tap into Southeast Asia, they need to meet the following conditions:

1. Possess a legal business license registered in mainland China or Hong Kong ;

2. The product complies with local export and import requirements ;

3. Have more than 3 months of cross-border e-commerce experience and more than 100 products .

Recently, Shopee has provided new sellers with the opportunity to enter the Philippines as their first stop. All eligible sellers can click on the official fast entry green channel specially provided by Shopee, and open a store in as fast as 2 days, making every overseas expansion possible. Come and click on the "link below" to start your Southeast Asian journey of explosive orders!

Join link: https://shopee.cn/s/85TTUcw

Southeast Asia

Hot Sales

Shopee

the Philippines