Amazon is the top choice for students, with home decoration being the most popular

As one of the most popular e-commerce platforms in the world, Amazon is loved by online shoppers of all ages, and students are one of their "regular customers".

In addition to Amazon's relatively fast delivery speed, students also think that there are many categories on Amazon, and they can find their favorite products. And the affordable prices are affordable even for students.

A recent survey on online shopping trends of students conducted by Auburn University in the United States found that many college students consider Amazon as their first choice for online shopping. The report also revealed the categories that contemporary American college students like to buy most on Amazon. By referring to this report, sellers in related regions can also provide some ideas when selecting products.

Home Decor

The survey report shows that among the categories that students like to buy most on Amazon, home decoration is very popular. Although students do not have a high budget, they usually try to decorate their homes within their means. The wide variety of products with favorable prices provided on Amazon just meet their needs. Among them, the most commonly purchased products by students are light strings, furniture and photo frames.

Fashion

Fashion is one of the most popular categories regardless of age, and sportswear is the most popular among students. Lululemon is a sportswear retail brand known for its shirts, shorts, leggings, tennis skirts and jogging pants, and its prices are relatively high.

The jogging pants launched by Amazon are similar to those of Lululemon, but with a lower price. Therefore, they are very popular among students. In order to continue the trend of sportswear, Amazon also launched a tennis skirt in the Werena store, which also became a best-seller.

Accessories

According to experts, accessories are an important part of any outfit and can add more personality to the outfit. Hair clips are becoming more and more popular in the accessories category, and they have become more popular through the spread of social media and TikTok. Writer Terry Nguyen analyzed: "The popularity of these hair clips brings the trend back to the 90s. We are in a repetitive cycle that has lasted for several years."

Technology Products

According to Industry Today, the tech industry has great potential in the market, and Amazon has noticed it. In December 2021, Good Housekeeping recorded Amazon's 50 best-selling tech products, including Echo Dot, video doorbells , speakers , TV remote controls, kindle e-readers, etc.

The consumption level of students may not be that high, but they are large in number and highly receptive to trends and new things, so their purchasing power is not necessarily lower than that of other age groups. Therefore, when formulating sales strategies, sellers can make more use of channels such as social media to increase exposure among students and thus increase sales.

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