Another big seller is coming to market!

As the leading brand in the home appliance category of Amazon, SharkNinja owns two brands, Shark and Ninja , which have been ranked first in the vacuum cleaner category and small kitchen appliance category in the United States for many years. One of Shark 's products even set a record for the longest time sold out on Amazon and Best Buy. Recently, the parent company JS Global Life plans to split SharkNinja and list it on the US stock exchange.

SharkNinja is going public, with annual profits reaching $326 million

Currently, JS Global Lifestyle has submitted a proposal to the Hong Kong Stock Exchange regarding the proposed spin-off of SharkNinja and its separate listing on the US stock exchange.

Many people may not be familiar with JS Global Life, but if we talk about Chenbei Technology, sellers should be familiar with it. Many people in the industry have speculated that it will be the next JS Global Life. You can imagine the size of JS Global Life.

It is understood that JS Global Life has two major pillars, one is SharkNinja , which focuses on overseas markets , and the other is the Joyoung division, which focuses on the Chinese market. SharkNinja can be said to be the trump card of JS Global Life, because 70% of the company's revenue comes from overseas, that is, SharkNinja . In the first half of 2022, SharkNinja 's revenue was US$1.593 billion, accounting for 71.4% of the company's revenue . In the case of weak demand in most countries, SharkNinja still maintains a steady and resilient sustainable development trend.

Before that, SharkNinja 's ability to attract money should not be underestimated, and it can be said to be on par with many domestic big sellers. From 2019 to 2021, SharkNinja 's revenue was US$1.712 billion, US$2.690 billion, and RMB 3.625 billion, respectively, and its after-tax profit was US$7 million, US$298 million, and US$326 million, respectively, which is in a state of continuous growth.

The reason why SharkNinja has such a strong ability to attract money is that it has two brands worth $1 billion, Shark and Ninja , which are frequent visitors to Amazon's BSR list. The company's products are mainly sold to North America, Europe and other regions through platforms such as Amazon, Walmart, Wayfair, and Best Buy.

In terms of segmentation, Shark focuses on small cleaning appliances such as vacuum cleaners and sweeping robots. It has been the number one vacuum cleaner brand in the US market in terms of market share and sales for four consecutive years . It is also the number one floor care brand in the US in 2022. Currently, Shark has many popular items on Amazon, some of which have a rating of more than 30,000.

Since entering the robot vacuum cleaner industry in 2017, Shark has quickly broken the monopoly of iRobot with its cost-effective positioning, large dust box and long battery life, and has already achieved a 19% market share in North America in 2018. In the first half of 2022, Shark 's revenue was US$893 million, accounting for 40% of JS Global Lifestyle's total revenue.

Ninja focuses on small kitchen appliances such as food processors and cooking pots, and has ranked first in the sales ranking of small kitchen appliance brands in the United States for three consecutive years . In the first half of 2022, Ninja 's revenue was US$705 million, accounting for 31.6% of JS Global Life's total revenue. On the Amazon platform, the ratings of many Ninja products are tens of thousands, far exceeding their peers in the category, firmly occupying the top position.

Meanwhile, SharkNinja also performs very well on other platforms . For example, many of Ninja's products have won the "Best Seller" label on Walmart; and on Wayfair, a platform with a relatively high proportion of high-income women, the review scores of Shark and Ninja for the same product are higher than those on Amazon, which is enough to show how much high-income women like the product.

In addition, SharkNinja 's market share in the UK market is also growing. Relevant data show that in the third quarter of 2022, SharkNinja's sales in the European market increased by 30%. At present, the market share of SharkNinja's main categories is still expanding.

An important reason why SharkNinja can maintain its growing market share is that it develops new products around consumer demand. New product categories have been expanded to include the Shark FlexStyle hair dryer, Ninja Woodfire outdoor grill, etc., and existing product categories have been expanded to include the Shark Stratos upright vacuum cleaner equipped with odor neutralization technology. The above new products have continued to drive the company's revenue growth and promoted the growth of the company's overseas market share.

SharkNinja sets Amazon's sold-out record

The Shark FlexStyle hair dryer is a good example of a new product. On August 23, 2022, the hair dryer was released and soon set a record for the time it took to sell out on Amazon and Best Buy. Within two months of its release, it achieved a retail volume of 32,000 and a retail sales of over US$7.9 million. Currently, an average of over 1,000 units are sold per day in the United States.

On TikTok, the product has also received much attention and love from consumers, with more than 50 million views. It is understood that the reason why this product is favored by overseas consumers is that it can style the hair while drying it without causing heat damage to the hair, and can quickly switch between multiple functional styling tools such as powerful and fast.

In fact, SharkNinja has already started to lay out its presence not only on e-commerce platforms but also on social media outside the site . On Facebook, the Shark Cleaning homepage currently has about 370,000 fans, while the Ninja Kitchen homepage has nearly 1 million fans, and all this traffic will be directed to the company's independent site. Shark and Ninja can also be seen on many review websites . Through word-of-mouth communication from KOLs and KOCs, consumer loyalty is enhanced, while traffic and conversion are brought in. However, in contrast, kitchen appliances are more likely to attract consumer interaction.

In the parent company's financial report, we can see that in 2021, the company's advertising revenue reached 317 million US dollars, an increase of 35 million US dollars compared with the same period last year. It can be seen that the company attaches great importance to publicity and branding, and is very willing to invest in advertising.

For small household appliance companies, product innovation is an important driving force for corporate development and the foundation for establishing brand status. Obviously, SharkNinja is fully demonstrating its R&D and innovation capabilities. It is understood that JS Global Life has established dual R&D centers in China and the United States, established a world-leading cleaning appliance laboratory, and set up all-weather R&D centers in three countries and multiple cities in China, the United States, and the United Kingdom. At present, the laboratory has 913 team members, including 250 SharkNinja engineering R&D talents.

With a strong product development team, and the fact that SharkNinja itself has a large market share and high popularity in the European and American markets, its valuation and market recognition will surely increase if it can be separated. Its proud core competitiveness : increasing the share of existing products + expanding new categories + developing global markets will also lead the company to go further.

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