SHEIN surpasses Anker! The top 50 Chinese global brands in 2021 are released

Relevant data shows that although this year's list was affected by the global situation, consumer electronics ( 33%) and mobile games (15%) still occupy the largest market share. Cross-border giants including SHEIN, Anker, Zaful, Gearbest, Aukey, Lightinthebox and DJI are all on the list.

SHEIN surpasses Anker and ranks 11th

The cross-border fast fashion brand SHEIN ranked 11th on the list with 901 points , up two places from last year . As one of the representatives of the industry who made a fortune without making a sound, SHEIN delivered a perfect answer in 2020, quietly stunning the cross-border circle with a revenue of over 60 billion.

3C consumer electronics brand Anker ranked 13th with 793 points . Previously, Anker had been in the top ten of BrandZ's "Top 50 Chinese Overseas Brands" list for three consecutive years. In 2020, the company's revenue reached 9.353 billion yuan, with three major categories supporting the company's performance, including charging, wireless audio, and smart innovation, and ranked as Amazon's Best Seller and Amazon 's Choice.

Zaful and Gearbest under KETONE have been on the list for many consecutive years . Among them, Zaful ranks 43rd with 304 points, second only to SHEIN in the fast fashion industry; Gearbest ranks 44th with 304 points.

Lightinthebox, a B2C foreign trade independent website company, is a newcomer to the list this year. As a veteran of global overseas brands for many years, it ranks 47th with a brand power of 291 points. According to the 2020 performance report, Lightinthebox's revenue and net profit both hit a record high in the nearly eight years since its listing . Among them, the increase was as high as 63.4%, reaching US$398 million.

Aukey, a cross-border e-commerce 3C company, ranked 49th with 288 points . Aukey is a bit low-key. It quietly accepted the guidance of listing on the Growth Enterprise Market in August last year . With its well-known 3C brands such as Aukey and Tacklife, it sold 6.6 billion in the first nine months of 2020. From this point of view, its annual sales should not be underestimated.

With a major reshuffle of board members, will Cross-Border Links be able to make a comeback?

Cross-border Communication is a big player in the cross-border circle, and its recent every move has attracted much attention. Recently, Cross-border Communication announced new news during a board meeting, and will make adjustments to the company's board members . This inevitably reminds people that Cross-border Communication's move is to reverse the status quo, and the announced leadership team also includes familiar faces in the capital market.

Wang Chengbin, founder of ZAFUL brand under Cross-Border Link , Wang Chengbin, general manager of Shenzhen SAFU Commercial Co., Ltd.; Ji Penglong , executive director and director of supply chain center of Shenzhen SAFU Commercial Co., Ltd.; Li Yong , chairman and president of Fujian Qingsong Co., Ltd .; three people were nominated as candidates for non-independent directors of the fourth board of directors, and internal and experienced personnel were promoted.

Judging from the adjusted board structure, it seems like a reorganization of the core team of Baiyuan Pants. Looking at the major moves of Cross-border Communication, from the initial sale of 100% of Paton's equity to enable the capital to be recovered, to the establishment of a more compliant internal control system through personnel adjustments .

Then, the company reorganized its business segments, made the clothing division of Global Easy Shopping independent , and established a subsidiary of Cross-Border Communication - Shenzhen ZAFUL Commercial Co., Ltd., to create a clothing brand matrix with ZAFUL as the main component. After the slimming down, Global Easy Shopping focused on the operation of its brand Gearbest. Each step is driving the progress and development of Cross-Border Communication.

So let us wait and see whether Cross-Border Link can turn the tide!

SHEIN

Anker

Cross-border communication