Driven by the dual tracks of "POP+Hosting", AliExpress held dozens of investment promotion meetings in a week to sprint for Double 11

AliExpress has taken the lead in launching the Double 11 cycle . Reporters learned from multiple cross-border sellers that AliExpress is holding intensive Double 11 investment promotion conferences in many places across the country to further clarify the cross-border industry's "POP+hosting" dual-track driving strategy, provide clear operational directions and solutions for different categories and merchants , and call on sellers to prepare for Double 11 in a targeted manner.

According to the investment information, in just one week from September 19 to September 25 , AliExpress will hold nearly 30 Double 11 investment conferences in core industrial belts where cross-border merchants gather, such as Shenzhen, Guangzhou, Yiwu, Hangzhou, Quanzhou, etc., covering major industries such as fast fashion, sports and health, household goods , motorcycle parts and automotive supplies , cultural and educational accessories, lamps, gardening, furniture and home decoration.

(AliExpress Double 11 Business Promotion Rhythm)

Recently, an important signal has been sent out from within AliExpress. On the basis of ensuring consistency of user experience, AliExpress has combined user needs and category characteristics to upgrade cross-border category solutions, clarify the "POP+hosting" dual-track driving strategy, and provide clear operational directions for different categories . The status of POP (i.e. the merchant self-operated model) will be greatly enhanced.

"We have been following AliExpress for many years, and we are glad to see that AliExpress still recognizes the value of POP. We have always felt in private discussions that POP is AliExpress's unique advantage." A senior cross-border seller who has participated in AliExpress's Double 11 for four years said that it is very rare to enter the Double 11 cycle so early and hold such a large-scale investment promotion conference, and he really felt AliExpress's determination. "The platform has clearly defined the positioning of different categories before Double 11, and we are looking forward to the explosion of this Double 11."

(AliExpress clarifies the "POP+Hosting" dual-track driving strategy for cross-border cargo pallets )

The core of the category solution upgrade of AliExpress is to make cross-border managed goods and POP goods have clear positioning. Among them, semi-managed goods will continue to be supported as a logistics upgrade service for POP merchants; if the category is more suitable for warehouse delivery, a full-managed channel will also be added for semi-managed goods .

For non-standard categories driven by new products and with a high product richness, such as clothing , sports equipment, maternal and child toys , jewelry accessories, wigs, etc., the platform encourages merchants to operate independently in the POP model and can choose flexible delivery methods, including semi-management or JIT (delivery upon order).

For standard products and small and light items, such as household storage, mobile phone accessories, educational supplies, motorcycle accessories, outdoor tools, etc., it is recommended to ship from the spot warehouse. The platform will provide marketing channels such as "N yuan N pieces" and "Super Explosion Day" to enhance the price power of the products.

The summary is: The status of POP has been greatly improved, and warehouse-shipped goods have certain traffic.

In addition, a series of announcements from AliExpress also conveyed the same signal: for example, relaxing POP's delivery time requirements, upgrading POP's gold and silver medal system, implementing tiered management of cross-border managed goods, increasing warehouse distribution rights and interests, etc.

AliExpress

Double Eleven