Shopee 4.4 Super Value Shopping Day kicks off the year-round promotion, and “late-night shopping spree” unleashes Southeast Asia’s consumer power in advance

Recently, the leading e-commerce company Shopee officially announced that Southeast Asia’s “Super Promotion” portfolio has welcomed a new member - 4.4 Super Value Shopping Day .

As the first promotional event in 2021, the 4.4 Super Value Shopping Day will provide consumers with a "super value" shopping experience with a promotion mechanism and traffic highlights that are more in line with local young people, and also bring "super value" traffic to platform sellers, creating explosive business opportunities.

"Super value" late-night spree unleashes new consumption potential in Southeast Asia

According to the platform's observations, young and highly interactive Southeast Asian consumers have gradually developed the shopping habit of "ordering before bedtime" and the shopping needs of "buying while watching" in the post-epidemic era.

To this end, Shopee launched Southeast Asia’s first night sale with a novel Midnight Mega Sale method on 4.4 Super Value Shopping Day. Combined with the Shopee Loyalty membership system , Shopee Premium and other mechanisms, it released regional consumption power in advance and sounded the clarion call for this year’s big sale for many sellers and brands.

Late-night 2-hour rush: With insight into the growing trend of late-night shopping in the region, Shopee has specially designed the "Late-night 2-hour rush" event for the majority of "night owls". From 0:00 to 2:00 on April 4, thousands of Shopee exclusive products will be available for a limited time at a rock-bottom price, with the addition of market-wide traffic to stimulate consumer awareness and achieve a rapid increase in orders.

Shopee Loyalty Membership System : To strengthen user retention and solidify the online shopping concept of new digital consumers, Shopee has launched a new Shopee Loyalty membership system. According to the purchase order and amount, consumers will obtain different levels of membership, not only monthly membership rewards and coupons can be collected, but also exclusive promotions for the corresponding level. With a complete reward feedback system, it strengthens consumer connections and improves platform user stickiness.

Shopee Premium: To cater to the needs of more high-end beauty users, Shopee will also launch the Shopee Premium high-end brand festival during the 4.4 promotion, including international beauty brands such as Sulwhasoo and Shiseido, and will provide exclusive "daily brand" discounts for consumers who desire advanced skincare products.

"Super value" traffic pool, linking popular stars to build an omni-channel traffic matrix

In order to help platform sellers and brands gain more traffic dividends and achieve efficient conversion during the promotion period, this year's 4.4 Super Value Shopping Day invited the popular group MAMAMOO, which is deeply loved by local young people, to live broadcast traffic, aggregate multiple interactive functions within the platform, and strive to create the first Southeast Asian midnight traffic peak:

Shopee 4.4 Big Sale Gala: At 8pm on April 4, all consumers on the platform can watch the 4.4 Big Sale Gala through the in-app live broadcast function Shopee Live while shopping. Many heavyweight stars including the popular group MAMAMOO will bring a total of 6 hours of live performances, opening the traffic valve and achieving massive traffic and conversion.

  Shopee Live Live Broadcasting Function: During the 4.4 promotion, Shopee Live officially launched the live broadcasting and broadcasting function to create a new interactive social shopping scene. Through this function, brands and sellers can invite viewers, fans and even Internet celebrities to broadcast live during the live broadcast to enhance store exposure, establish positive interactions, and enhance trust with consumers.

Shopee Prizes high rewards: During the 4.4 promotion, Shopee’s in-app game matrix will offer massive discounts and offers. Consumers only need to participate in popular games such as Shopee Farm and Shopee Bubble every day to get rich rewards such as shrimp coins, store coupons, etc.

Shopee said: “As early as 2016, Shopee took the lead in collaborating with platform sellers and brands to create the first 9.9 Super Shopping Day, which was warmly welcomed upon its launch and led the Southeast Asian promotion craze. Five years later, Shopee launched the 4.4 Super Value Shopping Day, which uses various new ways to get close to Southeast Asian consumers, sounded the horn of the annual promotion in advance and unleashed the consumption power of Southeast Asia. We look forward to witnessing another milestone in digital consumption in Southeast Asia with every participant through this promotion.”

Shopee Platform

Cross-border e-commerce market