Orders are in a hurry! Amazon's system crashes across the board

To run Amazon, regardless of your operational level, you must have a strong heart to withstand it.

This morning, Amazon's system crashed, and sites in the United States, Britain, Japan and other countries collectively experienced malfunctions. When clicking on the front-end products, either a disabled page appeared or a page error appeared. Sellers were extremely anxious, and the screen was flooded with feedback that "cannot open". The order volume during this period was bound to be greatly affected.

On the other hand, Amazon's thunderous rectification is still going on. Some sellers reported receiving warnings about cashback for good reviews, but fortunately they still have the opportunity to appeal; some sellers with hundreds of millions of sellers were banned but did not dare to appeal, and spent hundreds of thousands of dollars to move warehouses and take out cashback cards to reduce the risk of subsequent bans ...

Orders are in a hurry! Amazon's system crashes across the board

At 10:30 in the morning, sellers suddenly discovered that the product detail pages on Amazon could not be opened, and the group was in an uproar.

——The entire Amazon is closed

——The mobile version can’t be opened either, and always jumps back to the home page

——Error, can't log in

——All sites look like this, I haven’t placed any orders for an hour

The editor checked Amazon's US, UK and Japanese sites and found that when clicking on multiple products, a dog-changing page or an error page appeared - "We're sorry, an error occurred. Please reload this page and try again."

(US site error page)

Changing the browser does not solve the problem. At present, some sellers have asked the customer service about this, and the other party said: There is a problem now, the front page cannot be entered or opened, this is a system problem, the technical department is repairing it, but it is not known when the repair will be completed.

The front-end product page cannot be opened, which will inevitably affect buyers' shopping. During the period of system crash, the number of sellers' orders is likely to be blank. As of press time, Amazon's system has not yet been restored.

Amazon has been plagued by system problems recently, and last week a seller discovered that his payment address had disappeared. At present, in addition to errors in the front-end display, Amazon has not stopped rectifying the platform's atmosphere. After the top sellers were banned, other sellers also received warnings about cashback for positive reviews; in order to reduce the risk of being banned, sellers began to withdraw cashback cards at all costs.

The warning of cashback for good reviews has come, and sellers have spent hundreds of thousands to get cashback cards

After foreign media exposed a number of Amazon's top sellers' practices such as cash back for positive reviews and paid modification of reviews, Amazon was in a dilemma and had to execute the named sellers one by one on the spot. A major brand with sales of tens of billions was overturned overnight.

In contrast, Amazon is slightly more tolerant of unknown small sellers.

Recently, a seller asked: The card enclosed with the product does not contain any coupons or requests for positive reviews, but only warranty information. However, it also asks users to leave their email addresses. Although the store has not received any warnings, it is still uncertain whether the product with the card can still be shipped. A seller thinks that it can be shipped. "Mine is cash back for positive reviews. Amazon has warned me, and I will get it back after appealing." This is the first time that the seller has been warned for this reason. If it happens again, Amazon may not let it go easily.

According to the Times Weekly, an employee of a Shenzhen cross-border e-commerce company said that for the past two months, he heard news of his peers' stores being closed every day.

The company's revenue last year was about 300 million yuan, selling smart home products. After the news of the account being blocked came out, Han Wei's company moved the goods from the Amazon warehouse overnight and took away the positive review rebate cards in the packaging of the existing inventory products. The move cost hundreds of thousands of yuan. He revealed: "Some of our company's stores were also blocked, but we dare not complain casually and have to be humble."

A furniture seller said: "After the account was blocked, the goods were detained in the Amazon warehouse, but the storage fees were still paid. One seller had a revenue of more than 1 billion yuan last year and was optimistic about the performance this year, so he had a lot of inventory. Now that his account has been blocked, 600 containers cannot be sold, and the sales proceeds have been frozen. The company has directly declared bankruptcy."

Fearing the ban, Shenzhen sellers change stores for brands

After the account is blocked, the seller's life is not easy. In fact, many sellers whose accounts are blocked have more or less violated the rules, such as the small card mentioned above. Most people will put it.

Some sellers, fearing a greater impact from the wave of account bans, have begun to prepare in advance.

An industry insider said that a company in Shenzhen has changed the store for the brand. The brand can no longer be found in the original store, but the product description is still there. The brand's products received 460 Feed Backs in one month in early June.

It is understood that this Shenzhen company is an enterprise that integrates research, production, sales and service of a series of smart home products such as smart sockets /plugs, smart switches and overall smart home solutions. The product categories of the brand suspected of changing stores include smart sockets, smart switches and smart power strips.

460 feedbacks and they just changed it? Some big sellers in Shenzhen are really "generous" in dealing with risks! This also indirectly reflects the mentality of sellers: they are afraid that the account blocking behavior will threaten their own brand.

Previously, many sellers said that the possibility of restoring the blocked brands is almost zero, and it is difficult to get the funds in the accounts back. The most terrible thing is that the brand cannot be restored, which may also affect the sales of the sellers' products on other platforms.

The reason that prompted the sellers to take action is that Amazon’s account blocking trend is still continuing. Seeing the sellers around them fall one after another, which seller who has violated the regulations would not panic?

The cause of death investigation service is very popular, and the service provider is going to reap another wave of profits

As the panic caused by the account suspension wave continues, there is currently a large-scale connection that is worrying for Amazon sellers. These two ongoing phenomena directly threaten the seller's account. Without the account, everything else is zero.

Perhaps because they have grasped the psychology of sellers, various cause-of-death investigation services for Amazon sellers have been very popular recently, and advertisements for such services launched by service providers are everywhere.

Regarding this type of service, some sellers said: " Is it my own fault that I need someone to investigate?" To be honest, judging from the current cases of account suspension, many sellers are not innocent and have violated platform policies to some extent. It may be that some sellers have violated more than one type of illegal operation, so there is a demand for investigating the specific cause of death.

However, the service provider's cause of death investigation service is probably just cutting leeks at this time. As a seller, you must be vigilant. Sellers who violate the rules will be caught sooner or later. Next, please type the compliance operations on the computer screen and remind yourself every day to make products with your heart and not mess around.

For sellers who have not violated the rules, this wave of crackdowns by Amazon is definitely a good thing. It is no secret that fake reviews have been a problem on the platform for some time. This is an important step in fair competition . If you don’t do fake reviews, you will lose your competitiveness. But after the platform crackdown, competitors will disappear, and compliant sellers will be able to survive.

As far as Amazon is concerned, suspending seller accounts and taking a zero-tolerance approach also has its benefits. Cracking down on violations is an important step in winning back consumer trust and maintaining revenue sources.

Amazon, system, order