With a revenue of 250 million in 3 years, the shapewear brand Shapermint is on fire!

Recently, Shapermint, a three-year-old body-shaping apparel brand , has attracted market attention. The brand has achieved revenue of $250 million in just three years , accounting for 20% of the U.S. female body-shaping apparel market. According to the brand's founder Tirocchi, through the sales of its own brands and traditional body-shaping apparel brands such as Wacoal and Maidenfor , Shapermint's revenue increased by 73% in the first two years of its establishment .

Shapermint was able to develop rapidly, on the one hand due to its price advantage , and on the other hand due to its advertising investment and team efforts. In terms of price, Shapermint's Empetua is priced at $27.99, lower than its competitors' $68, which has enabled the company to quickly capture 20% of the U.S. women's shapewear market and reach 4.4 million customers , with the main consumer group being young mothers . The company said that millennial customers have made a huge contribution to the industry's sales growth.

  In addition, the company pays great attention to advertising promotion. According to foreign media reports, Shapermint has invested heavily in advertising. Previously, the daily advertising costs on Facebook were as high as six figures . Now the company spends more than $100,000 on Facebook advertising every day . However , the investment has indeed achieved certain results. Through advertising, the brand has attracted the attention of 6 million people.

When talking about the opportunity to create the brand, its founder Tirocchi said that it was due to his data survey during college. Through the survey, he found that shapewear such as camisole vests and leggings were very popular among consumers. After realizing the business opportunities in the shapewear market, Tirocchi and his friends co-founded Shapermint in 2018 .

In fact, as early as 2012, he founded his first startup, Bloglea. Bloglea is a website composed of 15 Spanish-language blogs focusing on cooking, family, games and cars. Later, Tirocchi and other co-founders applied the network model developed by Bloglea to e-commerce. They found that the Shapermin website brought them a lot of income, so they increased their investment in the website, which also laid the foundation for the final establishment of the brand.

It is reported that the brand's sales reached 150 million US dollars in 2020.

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