The country's first daily chemical "New World Factory" settled in Hangzhou Xiasha Comprehensive Bonded Zone

As an innovative project of Alibaba’s five-year US$200 billion import plan, Tmall International’s “New World Factory” has made another move.

On September 27, the first New World factory in China for daily chemical cleaning products was officially put into operation in Hangzhou Xiasha Comprehensive Bonded Zone. The factory was invested and built by New Zealand-based Te Atua Group, and mainly provides packaging and processing, flexible production of small and medium-sized samples, and new product customization services for overseas brands of daily chemical products such as personal care and household cleaning that have settled in Tmall Global.

For consumers, the accelerated production of the "New World Factory" for daily chemical cleaning and care products on the eve of Double 11 can also ensure that they can buy more overseas niche new cleaning and care products during the upcoming Double 11 shopping season. After the goods are processed in the bonded area, they can be delivered to consumers quickly as soon as possible.

(The first New World factory for daily chemical cleaning products was officially put into operation in Hangzhou Xiasha Comprehensive Bonded Zone)

  The innovative model of the New World Factory of "bonded import + retail processing" leverages the institutional advantages of the comprehensive bonded zone, allowing overseas merchants to open factories in domestic bonded zones. By transforming the processes of mature cross-border retail import supply chains, the terminal processing and packaging of overseas finished products are moved forward to domestic comprehensive bonded zones.

This greatly reduces the cost for merchants to develop the Chinese market, improves the efficiency and stability of cross-border supply chains, and allows more high-quality imported goods to enter the domestic market faster to serve consumers .

"After the epidemic, import consumption has accelerated online, the demand for personal care and household cleaning products has increased, and the requirements for new products are also very high. But at the same time, the epidemic has also caused many overseas brands to face the dilemma of factory shutdowns and insufficient supply chain capacity." A relevant person in charge of Tmall International said that the more flexible supply chain capabilities under the New World Factory model have effectively alleviated these pain points.

Reporters learned on the spot that the New World daily chemical factory in Hangzhou will strictly carry out packaging and processing in accordance with the domestic and international dual quality management systems, and the finished products will be inspected by the brand according to global standards; before being put on the shelves, Tmall Global will also conduct a comprehensive quality inspection through a third-party professional organization.

(Tmall Global New World Factory is launched, and global products are launched in advance in preparation for Double 11)

  "New World Factory" is one of the "Five New" strategies promoted by Tmall Global. Since last year, Tmall Global has joined hands with six comprehensive bonded zones including Hangzhou, Haikou and Linyi to promote the project. It is reported that this model can reduce the operating costs of overseas brands by at least 10%, while also speeding up the speed and flexibility of new products of different categories entering China, achieving the incubation of new products in 3 months and the delivery of short-shelf-life products to consumers within 48 hours.

Since 2020, under the influence of the epidemic, cross-border e-commerce has achieved rapid development as a new business format. As an emerging trade format, cross-border e-commerce has shown signs of increasing import and export trade during the epidemic, becoming an important force in stabilizing foreign trade. Since 2018, when Alibaba set a 5-year US$200 billion import plan at the first CIIE, Tmall Global has also continued to launch new policies for brand entry, innovate large-scale import models, accelerate the expansion of imports, and provide high-quality and abundant imported goods for the domestic market.

In the past year, an average of more than 400 new overseas brands have settled in Tmall Global every month . In the first quarter of 2021, the number of new brands increased by 63% year-on-year. So far, more than 29,000 overseas brands from 87 countries and regions around the world have settled in Tmall Global, covering more than 5,800 categories, of which more than 80% of the brands are entering China for the first time.

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