On Buy partners with LEGO to demonstrate market presence

Recently, OnBuy has partnered with the LEGO brand to launch a variety of LEGO products in time for the holiday season, adding a touch of color to the portfolio of globally renowned licensed brands on its platform.

Lego is known worldwide for its endless designs of houses, landscapes, vehicles and character sets for children and adults to build, and is trusted for its high standards and superior quality, making it a perfect fit for OnBuy. The continued influx of well-known brands on the OnBuy platform also demonstrates the company's increasing presence in the e-commerce market.

OnBuy said: “This is a very exciting time for us . This year has really seen OnBuy grow its network of retailers and brands to impressive levels, with quality and trust remaining at the core of the business. Bringing coveted LEGO products to OnBuy will help us provide even more consumers with the products they want to see. With the retail season approaching, we expect to see a lot of activity on the platform, so stay tuned as we continue to recruit more well-known brands before the end of the year. ”

Additionally, OnBuy has built a reputation for trust and transparency by never competing with sellers using in-house branded products or biased search results. The company’s philosophy creates a fair opportunity for small business retailers to grow and succeed on the e-commerce platform .

In many ways, OnBuy's business model seems to be becoming increasingly unique. Some marketplace competitors now develop and market their own products, or make "backstage deals" with brands and high-volume sellers to promote products and listings. As the leading alternative marketplace, OnBuy continues to connect consumers with trusted retailers, providing them with the products they want at competitive prices while supporting small businesses.

Lego is just one of many major brands that have joined OnBuy over the past few years , with more than 7,000 retailers now offering around 36 million products on the platform . While OnBuy's main market remains the UK, the company plans to launch in more countries and regions, including the US, by the end of 2023 .

OnBuy’s subsequent development is also worth looking forward to.

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