Surprise! Amazon is launching a new feature

At present, the short video model is popular all over the world, and major technology giants have joined the market. In addition to TikTok, there are also Instagram's Reels and Youtube's Shorts. Recently, Amazon is also gearing up and plans to launch related features.

It is reported that the e-commerce giant has begun internal testing on its own APP. The new function allows users to browse pictures and videos of various products just like browsing TikTok.

According to Amazon, the new feature is tentatively named Inspire, and consumers can use it to like, save or repost product posts, and can purchase related products directly through the posts.

In the beta version, this feature is located in the lower left corner of the Amazon app homepage. The pattern is a diamond-shaped icon, and users can easily find it.

However, Amazon spokesperson Alyssa Bronikowski did not explicitly state that this feature will eventually be available to all Amazon users. She explained that Amazon has been testing new features to give users a better shopping experience.

The news was initially reported by the Wall Street Journal, which received anonymous tips from an insider that Amazon is currently testing the feature only with a small number of internal employees.

In the current beta version, pictures account for the majority of content. However, insiders speculate that if the feature eventually enters the public beta stage, video content may become mainstream because sellers need this type of content to attract consumers.

If Amazon's new feature can be implemented, it will undoubtedly be good news for sellers. First, it will increase product entry points, thereby increasing the chances of consumers discovering products . Second, compared to attracting traffic from external social media, it is much more convenient for sellers to achieve conversions directly within Amazon.

Amazon launches new features to promote consumption, while other platforms launch short video features more to increase user stickiness.

As the proportion of Youtube mobile users continues to increase, vertical screen short videos that are more suitable for mobile phone users have become mainstream.

The Shorts feature launched by Youtube was initially tested only in India and was not officially available to US users until last year. Users need to upload videos of less than 60 seconds in vertical format. Users can freely add personalized content such as tags, background music and audio clips.

As a video platform, Youtube has a very large user base, which provides it with a unique advantage in launching short video functions.

It is reported that the Shorts feature has been well received since its launch and is loved by the majority of YouTube users. Data shows that currently more than 1.5 billion registered YouTube users use the Shorts feature every month.

Under the current background of economic weakness, users' consumption habits have changed a lot. Major technology giants are actively seeking changes to respond. As a cross-border seller, you must also follow the market trend and make strategic adjustments in a timely manner.

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