The order volume is comparable to Black Friday, the Ramadan order boom is coming!

Their off-season is your peak season!

Cross-border e-commerce is clearly one of the most promising industries at present. Statista predicts that the scale of global e-commerce will reach 5.542 trillion US dollars in 2022 and will grow by 50% in the next four years !

There are also undercurrents behind the continued popularity of cross-border e-commerce. As the European and American markets are becoming increasingly crowded, more and more sellers are actively seeking change and increasing their investment in new tracks. Ultimately, they have broken the traditional off-season curse in Europe and the United States in the new incremental market and ushered in a "feast of explosive orders."

The order volume is comparable to Black Friday, these sellers are experiencing the peak season !

Traditional developed countries and regions represented by the United States and Europe are the main markets for my country's cross-border e-commerce exports. At the same time, cross-border sellers are also accelerating their pace of international expansion. With the rise of emerging market countries around the world, markets such as Southeast Asia and the Middle East have gradually become arenas for many Chinese sellers.

In the process of accelerating the layout of emerging blue ocean markets, a large number of sellers have found opportunities for "rebirth".

As we all know, the current European and American markets are in the traditional off-season, which is also an important reason why a large number of European and American sellers have reported a sharp drop in both traffic and orders. As competition in the European and American markets becomes increasingly fierce, similar feedback such as "this year's off-season comes earlier than before" is everywhere. Faced with the current situation where the order volume has almost fallen to the bottom, sellers are not only working hard to improve their internal strength, but also looking forward to the arrival of shopping carnivals such as Prime Day, Black Friday, and Cyber ​​Monday.

In contrast to the situation of a large number of European and American sellers who are experiencing a continuous decline in orders, sellers who are planning to enter new blue ocean markets are enjoying the peak season of Ramadan.

It is reported that about 2 billion people around the world celebrate Ramadan. For all Muslims, Ramadan is the holiest month of the year. During this period, they will fast, reflect, pray, do good deeds, give gifts, and spend time with family and friends.

Ramadan in 2022 will start on Saturday evening, April 2, and will last until sunset on Sunday, May 1, with Eid al-Fitr the next day. Ramadan is not only a religious festival, but also a shopping carnival season for the e-commerce industry, especially popular in Southeast Asia and the Middle East, where there are large Muslim populations . Local companies usually give annual bonuses to employees before Ramadan , so compared to year-end shopping seasons such as Black Friday and Cyber ​​Monday , consumers say they prefer shopping during Ramadan .

Judging from the feedback from a large number of sellers in previous years, the number of orders during the Ramadan Festival is comparable to that of Black Friday and Cyber ​​Monday . It is reported that the sales volume of Banggu Ramadan Festival has been gratifying for two consecutive years, among which the sales of fashion and accessories increased significantly in 2020 .

Prepare a good consumer strategy and seize the Ramadan sales boom!

This year's Ramadan will last almost the entire April . How can sellers better share the feast of Ramadan sales? Only by understanding consumers' shopping psychology can we attract their "wild consumption". Now, let 's focus on two key markets - Indonesia and Saudi Arabia.

1. Insights into Indonesian Ramadan shopping: In Indonesia, Ramadan is an annual feast attended by 231 million people . Indonesian employees will receive their annual allowance (Tunjangan Hari Raya, THR) at least 7 days before Eid al-Fitr , which allows them to have more money and shop more easily during Ramadan.

There are two shopping peaks during Ramadan in Indonesia , one before the fasting month and the other before the end of Ramadan . 19% of shoppers shop one to two weeks before Ramadan, and 23% of consumers start shopping in the last two weeks of Ramadan to celebrate Eid al-Fitr .

During Ramadan, the top three categories of cross-border shopping in Indonesia are clothing /fashion , electronics , and health and beauty . Taking clothing products as an example, Indonesian fashion shoppers value comfort and beauty the most . Soft-colored long gowns, koko shirts, linen shirts, and woven sarongs are all hot-selling fashion items during Ramadan in Indonesia.

If you want to win the favor of Indonesian consumers, there must be no "flaws" in every link from product exploration to final ordering .

The three key words that impress Indonesian shoppers are: cost-effectiveness, personalization, and high quality. Merchants should provide them with high-quality products and personalized experiences, supplemented by preferential measures, so that buyers can easily find the best prices . Good online communication can also bring conversions. Research shows that 75% of Indonesian holiday shoppers have sent instant messages to companies before shopping . Merchants and consumers can have one-on-one conversations through instant messages, enable real-time chats, and create a sense of presence where people browse and explore products.

In addition, Indonesians have higher expectations for logistics. They are willing to pay more for fast delivery. Merchants can provide a variety of delivery options to create a local delivery experience for customers. At the same time, convenient payment services also help to promote sales conversion. Data shows that 34% of Indonesian consumers pay for e-commerce transactions through bank cards and 29% through bank transfers.

2. Saudi Arabia Ramadan Shopping Insights: Every year, up to 93% of the Saudi population celebrates Ramadan . Saudi consumers spend an astonishing amount on e-commerce . It is estimated that by 2025, Saudi Arabia will have approximately 35 million active online shoppers .

Saudis start shopping a month before Ramadan to prepare for the celebrations. During Ramadan, the three most popular categories for cross-border shopping in Saudi Arabia are clothing, electronics, and health and beauty. In terms of clothing, Saudi consumers prefer "dignified fashion" with luxurious materials and modern designs .

China is the largest target market for Saudis’ cross-border shopping . Relatively speaking, they are more willing to buy high-quality products made in China . If you want to win the hearts of Saudi consumers, you have to pay close attention to their shopping journey.

Saudi consumers trust Meta technology to get inspiration during the exploration and research phase before purchasing . Merchants can work with Meta partners to connect different touchpoints and reach diverse communities with authentic and trustworthy images.

79% of fasting people agree that Ramadan is a time for everyone to participate. Businesses can create personalized connections through Messenger, such as sending Ramadan-specific greetings, to get closer to consumers.

70% of consumers believe that delivery tracking, shipping time and return policy are the most important before deciding to shop across borders . Merchants can update the latest developments in real time and delight consumers with real-time tracking options and easy return policies .

In terms of marketing, the content of Ramadan marketing can be related to spirituality, religion, Arab traditions, gatherings and visiting relatives. The design should adopt ancient Arab geometric designs with oriental charm, and the main colors should be black and gold . In addition, Saudis with middle and high incomes have strong purchasing power and care about their image, so the products must be unique and durable .

Want to know more about Ramadan insights and marketing nodes ?

Een.com learned that in this year's cross-border e-commerce marathon, Meta not only brought Ramadan shopping insights, but also consumer insights, hot-selling categories and marketing strategy plans for Mother's Day, summer shopping season, and the year-end shopping season, namely Double Eleven and Black Friday Cyber ​​Monday.

Scan the QR code below or click the link https://reachtheworldonfacebook.com/mega-sales-day/ramadan?utm_source__c=Enec&utm_medium__c=Wechat_OA_the_No.1_article&utm_campaign__c=MSD_02_Bamboo to plan ahead in key markets and seize the opportunity to secure orders.

Black Friday

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