Take roller skates as an example. In early 2020, as consumers around the world saw a surge in demand for entertainment activities during the epidemic, their interest in roller skates also increased. Likewise, roller skates are experiencing a major resurgence as Americans turn to nostalgic pastimes and outdoor activities to stay entertained . In 2020, Google searches showed that searches related to roller skating almost tripled between March and May , and consumers' interest in the activity caused sellers' inventory to plummet . However, before this nostalgic trend has passed, a large number of sellers have been sued for popular roller skates ... The plaintiff this time is a company in Shanxi Province, China, whose main product is Roller Shoes . The case is represented by the law firm Zlatkin Wong LLP, and the lawsuit was filed recently - on February 22. It is understood that 107 accounts have been sued so far , involving sellers on platforms such as Amazon and AliExpress . Judging from previous infringement cases, trademark infringement is more common, but this time the defendant was sued because of a design patent. Compared with trademark infringement, a design patent has a wider range of impact. The editor looked up the information of this roller skate in the United States Patent and Trademark Office . The patent number is D903,800. The appearance of the shoe is as follows↓ From the appearance at these different angles, it can be seen that the roller skates designed by the company are more novel and fashionable, and the appearance is also different from previous roller skates. The editor searched for relevant keywords of roller skates on Google Trends and it can be seen that the popularity has remained high. Moreover, the popularity of searches related to roller skates is also soaring, with roller skating animations and roller skates soaring by 3850% and 350% respectively. Afterwards, the editor searched for similar styles of roller skates on Amazon ↓ One seller introduced it like this – unlike ordinary skates on the market, this style of shoes can be used not only for inline skating, but also for ordinary sports shoes and walking shoes. The “ skating craze ” has emerged alongside demand for nostalgic fashion and pastimes that offer consumers an “easy escape from reality” and can alleviate “quarantine boredom.” In the buyer show, we can also see that consumers love this kind of roller skates ↓ Buyer A: If you are someone who likes outdoor activities, then this pair of shoes is definitely worth the money. Buyer B: Saw these shoes on social media and was fascinated. Buyer C: These shoes are really cute and suitable for daily wear. However, it is not without reason that a tall tree attracts the wind. As sales continue to rise, sellers involved in appearance infringements should prepare to remove related products from the shelves.
Infringement Amazon Platform AliExpress Platform |
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