Deconovo is Mujia Home Furnishing's own brand and is a cross-border e-commerce platform mainly engaged in home textiles. About Mujia Home Shaoxing Mujia Home Furnishing Technology Co., Ltd. was established in 2004 and has a history of more than 10 years. As a rapidly developing enterprise, it specializes in curtains, cushions, bedding and home furnishing soft decoration products in the field of home textile products. The company integrates R&D, design, manufacturing, sales and service. It is a professional fabric home textile enterprise that has formed its own unique style. Before 2014, Mujia was only a company that mainly engaged in general trade exports and provided OEM production for overseas home textile merchants. In September 2014, Mujia officially entered Amazon. In 2015, the company's annual sales reached more than 4.5 million US dollars, an increase of more than 20 times over the previous year. Not only that, Mujia has successfully transformed from a "traditional foreign trade factory" to an "international brand e-commerce". After entering Amazon, Mujia has realized the M2C business model, that is, directly from manufacturers to consumers. At present, the Mujia brand has formed a very good reputation and influence among consumers in the overseas market. Through Amazon's backend data analysis, it can be found that many users will purchase the company's products by searching for the brand keyword "Deconovo" on their own, and there are also a huge number of repeat purchase users among the consumer group.
Origin of the name The English name of the Mu family, Deconovo, comes from Lenovo. At that time, the Mu family hoped to see the Mu family, like Lenovo, break out of Asia and go global. Main Products Deconovo is a fast growing brand in the home and kitchen products category. Deconovo designs and manufactures an ever-expanding range of products including curtains, cushion covers, tablecloths, blankets, bedding, sports towels, chair and sofa covers, etc. Corporate Culture Mujia's aim is to provide better quality, excellent and efficient services. "Service is everywhere". In the overall process of the company's internal operation, the service object of the upper process is the lower process, and the service object of the manager is the subordinate employees. Outside the company, the company's service object is all users and potential users. Service is a real product for us. It is our basic belief to meet the needs of users in the shortest time and to the greatest extent. The company is committed to building a platform: a platform to serve people with aspirations, a platform to give full play to the advantages of talents, a platform to integrate advantageous resources, a platform for close cooperation and win-win. Finally, it will become an aggregate that dares to take social responsibility! |
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