Sellers prepare 10 times the stock of hot-selling products and wait for Double 11

Recently, an economic report jointly released by Temasek and others pointed out that the GMV of Southeast Asian e-commerce is expected to reach US$131 billion in 2022 and is expected to reach US$211 billion by 2025. The potential of Southeast Asian e-commerce market has once again attracted attention.

Many domestic sellers are expanding into Southeast Asia through Lazada. With the accumulation of fans and brand promotion, their sales have continued to rise, and even achieved an amazing performance of 18 times increase in GMV during the big promotion. At present, sellers on the platform are busy preparing for Double 11. A big seller of women's clothing said that the company has prepared 10 times the volume of hot-selling products and has made arrangements for night shifts, so as to win the big promotion.

Fascia gun giant Booster advances into Southeast Asia

In the cross-border e-commerce circle, Booster is well-known and is the source of fascia guns for many sellers . The brand integrates the research, production and sales of fascia guns. The product matrix is ​​centered on fascia guns, covering multiple categories such as electric foam rollers, wrist strength balls, and smart hula hoops, which are exported to Europe, the United States and other regions.

In the process of global market expansion, Pineapple Jun noticed that Southeast Asia has a high population density and a large number of Chinese people. With economic development and increasing e-commerce penetration, it has become one of the fastest growing and most promising e-commerce markets in recent years. For companies that want to expand their domestic brands overseas, this is a brand new and huge blue ocean market.

In the second half of 2021, Pineapple Jun began to expand into Southeast Asia, with Lazada as the preferred platform. After more than half a year of hard work, its store revenue and fans have increased significantly, winning a certain amount of user hearts in Southeast Asia.

During this year’s 9.9 promotion, the sales of the Booster brand in Vietnam in the first two hours reached 3.5 times that of the 327 Lazada birthday promotion. Overall, the GMV of the 9.9 promotion increased 18 times compared to the latter, of which the proportion of GMV guided by advertising soared from 15% during the 327 Lazada birthday promotion to 73%.

Booster's performance has been greatly improved thanks to the proper use of advertising. Advertising can increase product exposure, increase user attention and increase purchases, especially during promotional periods when traffic is high, and it is essential to quickly increase traffic through advertising.

"During the 9.9 promotion, we used the Quanxiaobao 9.9 promotion traffic package and set up advertisements such as Super Alliance. The ROI on that day increased by 106% to 27, and the GMV brought by the advertisement increased by 880%." Among them, the promotion traffic resource package helped the store to quickly attract orders, guiding the GMV to account for more than 80%.

How to go from a newbie to an experienced person?

Booster introduced that Lazada's knowledge base and live courses have detailed explanations of advertising. Through these trainings, one can quickly learn and understand the dynamics of the promotion and the advertising optimization strategies during the promotion period, thereby increasing traffic and sales. Now he is familiar with the platform's advertising promotions, such as the Quanxiaobao recharge cashback event, the Huafan event where high cashback can be obtained when the target spending amount is reached, and the Super Alliance rebate event with a 50% commission return. Booster participated in this event during the 9.9 promotion and saved a lot of advertising costs.

In addition to brand power and advertising, the fascia gun also has its own halo.

Affected by the epidemic, the "stay-at-home economy" has led to a surge in searches for home fitness products. More people choose to stay at home to exercise. The fascia gun can effectively treat muscle soreness, so it is loved by fitness enthusiasts. The product can also be used for home massage and daily health care. With people's higher pursuit of health, the fascia gun quickly became a phenomenal item on major e-commerce platforms.

Since the beginning of this year, searches related to fascia guns on the Lazada platform have continued to rise, and product sales have steadily increased. Professional-grade fascia guns and cost-effective fascia guns in the sinking market have performed well. Booster is a leader.

Unlike the small household appliances category which has gained momentum in the past two years, fashion products have always been a favorite of consumers, with demand for clothing being particularly strong.

Women's clothing sales increased 3.5 times by using clever advertising

Women's clothing brand A is an old seller on the Lazada platform. According to its analysis, the main consumers of women's clothing in Southeast Asia are gradually getting younger, and the 18 to 24-year-old age group is the main consumer group that is rapidly exploding. At the same time, local clothing concepts are becoming more diversified, and retro, hot girl style, sweet Korean style, and urban commuting have become popular women's clothing styles.

"Now, consumers in the entire Southeast Asian market have different preferences. Their demand for clothing is no longer limited to single attributes such as good looks and high appearance, but tends to be more segmented and highlight their self-worth. This results in a diversified dressing style. There is a demand for comfortable and unrestrained, niche brands, personalized or stylish clothing."

New trends in women's clothing have emerged. The popular styles in Thailand and Vietnam tend to be sexy and sweet, while in Thailand, slim-fitting and brightly colored clothing is more popular.

Brand A's store has a wide variety of product styles and is very youthful overall. During the 9.9 promotion, its sales increased by more than 3.5 times compared to the 327 Lazada birthday promotion, and the proportion of GMV guided by advertising increased from 5% on 327 to more than 30%. Moreover, after the increase in the amount of investment, the ROI performance did not decrease but increased, jumping from the previous 4.5 to more than 10.

In order to obtain more and better quality traffic, during the 9.9 promotion, Brand A used the platform's new Quanxiaobao 9.9 promotion traffic package, backed by Lazada's powerful advertising algorithm, to quickly obtain accurate traffic, and the ROI performance was about 30% higher than the previous promotion plan. The seller also said in the interview that the subsequent promotions will continue to use this resource, while increasing the store's popularity, the store's fans and related growth are very obvious.

There are many women's clothing products with different styles. How can we quickly discover potential hot-selling products on a daily basis and attract more traffic to the store while keeping the advertising return on investment (ROI) under control?

XIXI, the head of brand A operations, believes that the first step is to select products well. Combining big data analysis with current popular elements analysis to accurately select products can greatly reduce the cost of advertising trial and error; the second step is to increase the relevance between categories and strengthen joint consumption. The more unified the style, the easier it is to be loved by customers, making the store more sticky. The second step is to make full use of platform advertising products and tools. The seller made full use of Lazada platform advertising products such as Quanxiaobao, Supernova and Super Alliance. When promoting new products, Supernova is recommended to quickly expose new products.

At the same time, Brand A also attaches great importance to daily operations during the advertising process. XIXI, the head of operations of Brand A , said that they would use the horse racing mechanism to optimize the products. When the advertising is just launched, the fully automatic plan will be used first, using the platform's big data and traffic to help select products. After the fully automatic plan has been turned on for a period of time, the products with better advertising data performance will be pulled out, and then a separate manual plan will be opened. For the entire advertising account, the monitoring cycle will be 3-7 days, and the budget will be increased for products with better performance. If the data is not ideal, the loss will be stopped in time, and the product iteration will be carried out in this way. It can effectively achieve further expansion of traffic acquisition capabilities under controllable ROI.

Recently, platform sellers have ushered in the annual highlight.

Sellers prepare 10 times the stock of hot-selling products to prepare for Double 11

Overseas markets are becoming more aware of the Double 11 Shopping Festival. In emerging markets such as Southeast Asia, Double 11 has become a popular peak season promotion. At present, Lazada sellers are preparing for the Double 11 promotion. How should sellers formulate advertising plans that will directly affect sales?

Booster believes that sellers can recharge their budgets in advance, set up traffic-oriented delivery during the promotion warm-up period to increase exposure; set up sales-oriented delivery during the promotion period, increase the budget by 2-3 times, focus on the consumption of top products, and increase delivery for products with better order results. Bidding should focus on cost control on a daily basis, and manual bidding can be used during the promotion period to observe traffic and exposure trends to see if price increases are needed. In addition, product selection should focus on hot-selling products and high-conversion products as much as possible, and try not to choose a time for the delivery cycle, so that long-term delivery can be used to increase exposure.

XIXI, the operations manager of Brand A, said that before the big sale begins, the company will start an automatic promotion plan for the entire store, and will also start separate promotion plans for the store's small list and potential list. After that, the company will observe every day and close items that do not help with store add-ons from the automatic plan, leaving only products with high clicks and good performance.

"For good products, we will start a potential product incubation plan, focus on promotion, and then observe for 5-7 days, keep the best performing products and increase the budget. When the product reaches a certain data, we will double the budget and let it continue to break through, so as to create a hot product faster."

Like most sellers, Seller A has already completed preparations for Double 11. The store has stocked up 10 times the usual amount of hot-selling items , and the warehouse is well staffed, striving to achieve a same-day delivery rate of more than 90%. The night shift staff has also been arranged during the promotion period, and they will guard the store until 2 or 3 in the morning.

In terms of advertising, the seller will do off-site promotion on the Thailand site and contact local KOLs to promote the product. In-site advertising is still the focus, and large coupons will be issued two hours before the big sale, and the advertising budget for the day will be tripled. The traffic resource package for the big sale that has driven sales growth many times is also in place. It is understood that the 11.11 big sale traffic package can help the entire store achieve an average 6-fold increase in sales.

Check out the poster below to learn how to participate in the 11.11 big promotion traffic package and increase sales with one click!

Southeast Asian e-commerce

Double 11