The secret to explosive sales is revealed! TikTok Shop 11.11 promotion is here

Compared with markets such as North America and Western Europe, the growth rate of e-commerce in Southeast Asia has been soaring. According to forecasts, the number of digital consumers in Southeast Asia will increase from about 370 million in 2022 to 402 million by 2027, making it a new gold mine for overseas sellers.

TikTok is popular all over the world, especially in Southeast Asia. Thanks to its social attributes, TikTok Shop has become a fashion trendsetter and one of the most popular shopping channels in Southeast Asia. The entry of cross-border and domestic sellers has accelerated. At present, TikTok Shop will usher in the year-end highlights of 11.11 and 12.12 promotions. What support policies and marketing methods does the platform provide? Come and have a sneak peek.

Southeast Asia's e-commerce is growing strongly, and TikTok Shop is gaining popularity

Unlike the demographic trends in markets such as the United States, Southeast Asia's labor pool is expanding rapidly. The growth of the employed population and household income has led to an increase in consumption, and local e-commerce has taken advantage of the demographic dividend.

According to Statista data, the revenue of Southeast Asia's e-commerce market is expected to reach US$109.6 billion in 2023. Based on the expected annual growth rate of 11.43%, the market size will reach US$169 billion by 2027, an astonishing growth rate.

Some marketers believe that given the current trajectory, Southeast Asia is likely to become the “next China” in terms of e-commerce growth potential as e-commerce accounts for a greater percentage of total sales and overall e-commerce sales surge .

However, when it comes to online shopping, 60% of consumers don’t know what they want to buy, so social media platforms become the key to discovering new products. Based on TikTok’s massive user base, TikTok Shop has become a popular online shopping channel with high user stickiness.

Affifah Kassim, a 26-year-old entrepreneur in Kuala Lumpur, Malaysia , is one of them. She often browses TikTok for fashion inspiration. For example , after Sofia Richie's wedding video went viral, tweed jackets, pearl necklaces and silk satin became must-buy items.

The continuous influx of consumers has boosted TikTok Shop's performance. In 2022, TikTok Shop facilitated transactions worth US$4.4 billion in Southeast Asia, more than four times that of 2021. In many events this year, TikTok Shop's performance has continued to rise, among which the 9.9 Super Promotion payment GMV increased 5.5 times compared with last year, and the order volume increased nearly 10 times .

Now, sellers on the platform are about to usher in the biggest sales node of the year.

80% of users want to participate, TikTok Shop year-end promotion is coming

11.11 and 12.12 are one of the largest shopping festivals in Southeast Asia. According to internal data, 81% of TikTok users said they would shop during the upcoming 11.11 and 12.12 promotions, and 68% of TikTok users planned to spend more than $50 on the promotions. In terms of product categories, users are most looking forward to buying beauty and personal care, fashion accessories, food and beverages, home care, home appliances, etc.

Buyers are enthusiastic about shopping, and sellers are ready to go. So what are the ways to play and what benefits will TikTok Shop offer during this year's promotion ?

From 14:00 to 17:00 on October 17 (tomorrow), the "2023 TikTok Shop Southeast Asia Cross-border Merchant Conference" will be launched , announcing the big promotion support policies, marketing methods and preparations. The platform also invited the industry's top sellers to share practical experience and explain the big promotion's phased operation strategy.

Scan the QR code below to book a live broadcast of the conference and get all the gameplay of the promotion ↓

Before the meeting begins, sellers can first gain a brief understanding of the platform policies.

Here are the key points for this year's promotion:

The strong shopping atmosphere is a catalyst for placing orders. To this end, TikTok Shop has formulated three gameplays for the 11.11 promotion: 10 billion subsidies, key product pools, and optimized product mechanisms.

The platform stratifies the products through the activity product pool, which are high-quality products, potential products, high-value products, and other full-volume products. It selects best-selling and high-quality products according to different conditions, and then combines platform subsidies to promote transactions. As a supporting action, TikTok Shop will increase the intensity of 10 billion subsidies, which can not only allow merchants to obtain more price support, but also let users feel the determination of the lowest price of the year on 11.11.

Once users are attracted, the next step is to convert the surging traffic into orders. TikTok Shop has arranged a variety of discount coupons for big promotions , providing preferential subsidies corresponding to different levels, which can cover all eligible products of the entire merchant. As long as you participate in the big promotion, you can basically enjoy the preferential rights of the platform.

In order to help boost sales, the platform has also set up multi-level gameplay on the merchant side, including live broadcast room gameplay, qualifying game gameplay, and cross-border good product area.

Regarding the live broadcast gameplay that sellers are very concerned about, for large-scale single-game high GMV events, TikTok Shop packages AS with different levels of live broadcast resource support, and provides corresponding traffic resources and replenishment resources for different events; unlike previous big promotions, 11.11 also has the SuperKLS live broadcast gameplay, and the platform will use a large number of coupons to stimulate user consumption and provide super support for the live broadcast room.

The ranking competition is divided into short video ranking competition and live broadcast ranking competition. The two ranking competitions are based on the number and quality of video releases, or the enthusiasm and quality of broadcasts, etc. The best cumulative data will receive resource incentives. There is no threshold for the ranking competition, and all sellers can participate.

During the promotion period, sellers' marketing needs surged, and TikTok Shop provided a variety of solutions to support them, including advertising solutions in content and shelf e-commerce scenarios, such as video and live shopping ads VSA and LSA, and product shopping ads PSA. The platform will also help boost the popularity of the promotion through the content of influencers, and has policy incentive activities exclusively for TikTok Shop Southeast Asian merchants, etc., to help achieve double growth in sales and brand.

At the cross-border sellers conference held tomorrow, TikTok Shop will announce complete marketing methods and welfare policies, and sellers can participate in the live broadcast after making an appointment.

Sellers accelerate entry into TikTok Shop

With TikTok Shop as a bridge, more and more sellers are finding new growth points in Southeast Asia.

For example, mobile phone accessories are in great demand, and data cables, mobile phone cases, brackets, etc. are all hot-selling products, and many sellers have taken advantage of this to break through. In the second quarter of this year, a merchant on TikTok Shop successfully created the top-selling mobile phone accessories in the Philippines . The number of short video orders in the second quarter increased by 1.5 times compared with the first quarter, and the GMV brought by advertising traffic increased by 3 times.

Big sellers also took the lead. 3C brand Baseus built brand influence through its official live broadcast room. In August, compared with July, its payment GMV increased by 2 times , and its live broadcast GMV increased by 3.2 times.

TikTok Shop is the preferred option for sellers to expand into Southeast Asia, which is reflected not only in the results but also in terms of operating costs and thresholds.

In terms of cost , the platform does not require fixed initial investment, and one product can be sold in multiple countries. Inventory sharing allows costs to be amortized, and the operating risk is relatively low. In terms of traffic , the platform has the same traffic distribution mechanism for cross-border and local merchants/products, regardless of content or mall , so products can get exposure opportunities in various countries more efficiently. In terms of logistics , the platform solves the problem of warehouse and distribution logistics, supports direct mail, self-delivery by overseas warehouse merchants, self-delivery by overseas certified warehouses, etc., and there is no worry about timeliness. Sellers can operate with peace of mind.

As more and more sellers flock in, the entry process of TikTok Shop has been continuously simplified, avoiding complicated processes such as various qualification applications .

It is understood that sellers who want to enter TikTok Shop in Southeast Asia only need 1. a business license of a Chinese enterprise qualification , 2. a comprehensive score of more than 4.3 points on a third-party e-commerce platform with the same legal person /license , or a favorable review rate of more than 90% , to open a store . The deposit for opening a store is as low as US$90, the commission is as low as 0 yuan, and you can enjoy many benefits such as free store operation tools when you open a store.

At the seller conference to be held tomorrow, there will be a session on TikTok Shop’s Southeast Asian investment promotion. Interested cross-border e-commerce or domestic trade sellers can attend the conference to learn about the entry and get a direct train to the year-end promotion.

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