Profits are less than advertising costs, Amazon sellers: blood pressure soars!

Amazon has never stopped its rectification efforts. During this period, sellers have been banned almost every day. From super sellers to small and medium-sized sellers, from 3C, home furnishings, clothing to health care categories, most of them have unsurprisingly fallen into the swamp of Amazon's ban, as if they were being pressed to the ground by Amazon.

It is this floor-like spiral that makes the competition among sellers more intense at the advertising level. From fake orders to getting back on track, the "reformed" sellers have started the days of treating Amazon like my first love and Amazon abusing me thousands of times.

Advertising costs are skyrocketing, and Amazon sellers: blood pressure is even higher!

"My blood pressure spiked after seeing Amazon's advertising expenses," said many sellers. One seller said that during Prime Day, he spent eight times more on advertising than usual, but there was no sign of an increase in orders.

The advertising is booming, but the click-through rate and conversion rate have plummeted, so your blood pressure will not soar all of a sudden.

Coincidentally, some sellers said that they had thought that advertising fees would return to normal after the membership day, but things did not go as planned, especially recently. Advertising fees have skyrocketed, and the day's budget has been used up before midnight. That's not all contributed to Amazon.

The editor has done some calculations based on an example of a seller. He sold products on Amazon for a month, with sales of more than 800 US dollars, of which advertising costs accounted for nearly half, or 370 US dollars. After deducting some miscellaneous expenses on the Amazon platform, the advertising costs were not enough. It is not difficult to understand why some people lose more than 100,000 US dollars a year on Amazon!

It really is true what the saying goes, you work as hard as a tiger, but the results are zero!

Behind the high advertising costs: sellers use various tricks

Nowadays, you really can’t do advertising without some skills. In order to cope with Amazon’s high advertising fees, sellers have also used all their strength, after all, the savings are all profits. I have all the strength, so why should I be afraid of your small advertising fee?

Seller A: It's better to be cautious and do a good job of on-site advertising. Through the powerful combination of operational control, automatic and manual advertising, I don't believe that we can't save advertising costs by operating well.

Seller B: I don’t want to be cheated. I want to do Amazon’s off-site DSP advertising. After all, it’s real-time bidding based on a dynamic pricing model. Who can mess with me?

Seller C: I can’t afford to advertise on Amazon anyway, so I’d better reduce advertising costs through platforms such as Facebook and TikTok.

Seller D: Amazon is too difficult. The advertising fees are so high and I can’t get any orders. I want to transform into an independent website.

Seller E: I’ve decided. I’ll study US stocks carefully to offset the daily advertising costs on Amazon!

Although these tips are very useful for sellers, more sellers said that these conventional operation methods still do not save much, compared with the advertising costs, it is just a drop in the bucket. For this reason, the editor also did some research and found that the "Payoneer Free Payment" activity recently launched by Payoneer can help sellers save a lot of money.

How to save advertising costs? Payoneer is here

The editor learned that participating in the Payoneer Free Pay Profit Rate event not only does not require transaction fees, but also allows you to enjoy a rebate of up to 0.5%, and the key is that it also supports multi-currency transactions. In addition, whether you are an Amazon seller or an independent website seller, using Payoneer Free Pay can save a lot of advertising fees.

For Amazon sellers, after using Payoneer to pay for Amazon's product promotion fees, the rebate they enjoy is equivalent to a direct discount on Amazon advertising. The most important thing is that the more you use, the more you save.

For independent website sellers, participating in Payoneer's zero-fee campaign can directly reduce the transaction cost of your website to 0-1.5%, and the operating cost can be reduced by 25%-100%. After participating in the campaign for a few months, you can directly use the rebate amount to purchase Facebook ads, saving sellers' operating costs while increasing their website traffic, which is really killing two birds with one stone.

In general, whether you are a seller on platforms such as Amazon, or an independent website seller or logistics company; whether you want to market on the platform, expand by opening a store, or improve operational efficiency and consumer purchases, you can use Payoneer to save on various expenses. It can be said that it truly realizes payment in all scenarios.

Advertising Fees

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