Recently, Amazon's video verification, address verification and other audits have made sellers uneasy, especially for purchased accounts, where each verification is a death warrant. In order to quickly supply accounts, a few service providers even purchased a large amount of personal information and registered sales stores, and a criminal gang was arrested for this.
In addition, several top sellers’ accounts were blocked, and Amazon also issued an official statement. Many sellers felt the same way and expressed their willingness to operate in compliance. The top sellers were investigated one after another, and this turmoil may cool down the overheated wave of Amazon for all.
13 people detained for purchasing personal information to register and sell Amazon stores
Few Amazon sellers would use a single account to sell on their own. In addition to using the information of friends and relatives to open a store, some sellers would take risks to buy accounts. In order to quickly and massively supply accounts, some service providers began to operate illegally.
On April 30, Henan TV's People's Livelihood Channel reported a piece of news:
The Criminal Investigation Brigade of the Public Security Bureau of Ye County, Pingdingshan, discovered a large number of business licenses and citizens' personal information in the office of a local company organizer.
The director of the Xiali Police Station of the Ye County Public Security Bureau said: "After they buy the identity information and business licenses, they will register an Amazon store on the Amazon platform. After the store is successfully registered, they will sell it to others at a price ranging from 3,000 to 4,000 yuan. If you only provide your ID information, the price is 700 to 800 or even 500 to 600 yuan. If you register a business license with your identity information and provide it to them, the reward is basically 1,000 yuan. The store is sold for 3,000 to 4,000 yuan."
The person involved explained: "It means using other people's information to register an online store, and then conduct normal online store transactions after registration."
This method can make money very quickly. The police said: "In less than two months, this criminal gang has made a profit of more than 350,000 yuan by collecting information and registering online stores for illegal transactions. So far, we have detained 13 suspects on suspicion of buying and selling state official seals and infringing on citizens' personal information." For sellers, the risks of buying and selling accounts are also very high.
The risk of sellers buying accounts is high, and there is basically no hope when encountering video review
About two months ago, Amazon video authentication broke out. The platform prompted that sellers were required to verify their identities. Sellers had to make an appointment for a real-time video call, show their original ID and company business license during the video call, and make an appointment within 7 days of receiving the email. Otherwise, the identity verification would fail and the account would be unable to continue selling.
This makes the sellers who buy accounts tremble, because for the purchased accounts, receiving video verification is basically useless, and some sellers even dare not ship the goods.
Since the platform has implemented video verification, there will inevitably be non-compliant sellers who will be punished. One seller had about 100 accounts in total . Because of triggering video verification, 30 of them were shut down in one day, and more than 60 were shut down the next day, so a total of 90 accounts were shut down. This is really a big loss!
There was also a seller whose account with 350,000 in stock was suspended because the video verification failed . This seller's account was also bought, and because the legal person could not be contacted during the video verification, the consequences were disastrous.
The bloody cases of sellers show that the purchased accounts are extremely risky and most of them will fail when encountering video verification. The service providers are also helpless and many of them do not accept such business.
The sellers who were badly cheated by the accounts they bought complained one after another. Some people hated those who sold accounts and made it clear that they wanted to operate in compliance with regulations.
Amazon responds to the ban of big seller accounts
The recent incidents involving problems with the accounts of several major sellers have sounded the alarm for sellers in the industry, making compliance-based operations deeply rooted in people’s minds.
The day before yesterday morning, several top sellers in the industry had problems one after another, which shocked many sellers. Everyone asked: What happened? It had never happened before that the top sellers' accounts had problems at the same time.
Later, foreign media reported the Amazon fake review scam, and more than 13 million fake order information between sellers and customers was exposed. As a result, many people in the industry automatically linked the two things together. However, there is no more news to confirm that the two things are related.
However, in response to the problem with the big seller’s account, Amazon officially issued a statement.
Amazon said in a statement that it takes action against non-compliant behaviors that affect customers and sellers to protect their legitimate rights and interests. To this end, the platform has established corresponding systems and processes to monitor suspicious behaviors, and has also set up a special team to investigate and take quick action.
Amazon will quickly take action against violations of the mall rules, such as suspending or revoking sales privileges. Amazon has a responsibility to take such measures and to act rigorously and carefully to maintain a high-quality business environment. Amazon has also set up a corresponding appeal process, through which sellers can clarify whether they are in compliance and submit plans on how to avoid violations.
Amazon’s response clearly informed sellers that violations could result in their accounts being blocked or their sales being suspended.
As the problems with several big sellers' accounts continued to ferment, many sellers began to change their initial mentality of watching the show. During this process, some sellers who had violated regulations such as fake orders began to feel sympathetic, and many of them also conducted summaries and reflections, fearing that this wave of rectification by the platform would affect them.
A seller said that when he saw problems with a big-selling account, he immediately contacted the service provider and stopped all review-brushing activities.
Another seller mentioned: “With the recent major overhaul by Amazon, everyone is like a frightened bird. It also made me discover many blind spots in knowledge. I found that many things that I used to take for granted are actually violations. There is even a risk of being rejected by Amazon.”
It is a good thing that more sellers are aware of the nature of compliant operations. Everyone is on the same track, and the competition seems relatively fair. However, those sellers who do not master product knowledge and try to profit by illegal operations such as fake orders have no long-term future.
In fact, the issue of the big seller account not only sounded the alarm for some sellers, but also may cool down the national Amazon craze. The platform cannot be successful by illegal operations. If you want to operate it for a long time, you need strong strength and products. Amazon, seller, store |
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