What is Amazon Advertising? Amazon Advertising Review, Features

Shenzhen Shenguang E-Commerce Co., Ltd. specializes in providing Amazon advertising, Amazon agency operations and Amazon training services to Chinese overseas sellers.

About Shenzhen Shenguang E-Commerce Co., Ltd.

DSP winner was established in 2020 and is an Amazon certified advertising partner. Based on the core team's 8 years of experience in boutique brand operation and advertising on Amazon, we provide professional one-stop cross-border services for brands and Amazon sellers; combining on-site and off-site promotion methods to achieve sales explosion;

Refined operations, insight into Amazon's operating rhythm, and real-time deployment of operational plans based on the current competitive situation of customer products and on-site activities;

At present, the scale of cooperative customers exceeds 5 billion US dollars, and the customer categories cover all categories of Amazon, especially Electronics, Home & Kitchen, Sports & Outdoors, Apperal. The service market is mainly in North America, Europe and Japan.

Shenzhen Shenguang E-commerce Co., Ltd.'s business

1. Amazon DSP advertising: Officially certified DSP publishers, top-quality traffic resources inside and outside the site, and intelligent and precise reach.

2. Fully managed Amazon CPC advertising: tailor-made CPC advertising strategies and fully managed Amazon advertising.

3. Amazon operation: new product promotion, hot-selling creation, brand building, providing one-stop solutions for Amazon.

4. Amazon video shooting & off-site promotion: We work together to optimize the main video image on the site and promote it off-site to create a one-stop marketing strategy for you.

Advantages of Shenzhen Shenguang E-commerce Co., Ltd.

1. Senior expert team: overseas digital marketing experts, mastering the latest marketing policies and station-style operation, connecting with high-quality creativity and plans, and providing overseas localized marketing strategies.

2. One-stop service: one-stop agency operation, connecting with high-quality creative, pictures, unboxing videos, and brand video resources.

3. Rooted in China: Headquartered in the United States and located in Shenzhen, we cooperate with Chinese sellers to communicate on time and make the delivery more flexible.

4. Trustworthy: Our clients are all high-quality Amazon sellers, with annual sales reaching hundreds of millions of RMB.

5. High-quality traffic resources: connect with top high-quality traffic resources inside and outside the site to increase store traffic through all channels.

6. Many-to-one service: Each project is equipped with multiple professional operators to quickly increase store sales.

Shenzhen Shenguang E-commerce Co., Ltd. Cooperation Case

Background: A home textile company is selling well, mainly selling four-piece sets, blankets and other products, US.

Pain points: weak brand influence, low ROI, and difficulty in promoting new products.

On-site solution: DSP advertising - the strategy of bringing in new customers, combined with DOTD, to quickly promote new products; brand flagship store - based on the brand's tone, create different product styles and set up different products.

Off-site solutions: OTT - product promotion videos to enhance brand influence; celebrity traffic packages - a combination of long-term and short-term promotions to market brands.

Result: RQl: Over 20.

Promote new products: new release becomes the best seller within two weeks.

Increase in branded searches: 290%.

FQA

Q: Where are Amazon DSP ads placed?

Answer: A: Amazon DSP ads can be placed on more than 5,000 websites within Amazon and outside of the Amazon Alliance. They can be placed in a variety of ways, including pictures, videos, and audio.

Q: What is the effect of posting outside the site?

Answer: A: The bidding outside the site is lower, but the target audience is the same, and the input-output ratio may even be higher than that within the site.

Q: Does it require a lot of investment?

Answer: A: We will make advertising plans based on the size of the client, and then set the advertising budget based on the client's actual needs.

Q: Will it be better than background advertising? Which one is more cost-effective?

Answer: A: DSP advertising is a supplement to background advertising, and they complement each other, rather than being an either-or. DSP advertising can help sellers better break through traffic bottlenecks. According to our delivery experience and customer feedback, the effect is generally not much different from background advertising, or even better.