The data released by the General Administration of Customs on the 13th showed that China's foreign trade started smoothly in the first quarter of this year , with the total value of imports and exports of goods reaching 9.42 trillion yuan, a year-on-year increase of 10.7%. Among them, exports reached 5.23 trillion yuan, an increase of 13.4%; imports reached 4.19 trillion yuan, an increase of 7.5%. When we talk about cross-border e-commerce today, we are essentially talking about China's globalization, brand localization, and the new normal of foreign trade.
Cross-border e-commerce has a long and arduous journey, but the globalization of Chinese brands is still in the ascendant
Globalization From the perspective of generational change, this round of dividends from cross-border e-commerce has accelerated China's globalization process. The recent shocks are just a small setback in the process, but the general trend of China's manufacturing globalization is irreversible.
localization In the process of globalization, the rapid development of the industry has been driven by cross-border business as a starting point. As the industry matures, there is no such thing as a one-size-fits-all approach, and many global companies have proven this point. Therefore, whoever can do a good job of localization will be the next wave of "winners".
Normalization Today, the global digital e-commerce has a very good foundation, and the "new form" of cross-border e-commerce has gradually become the "new normal" of foreign trade. "People sit at home, and goods come from all over the world." It has long been common. On this basis, how Chinese brands can use their relatively advantageous digital operation capabilities to achieve overtaking and complete more things in a shorter time is worth thinking about for sellers.
Cross-border e-commerce is a long and arduous journey that requires time and more patient entrepreneurs. From a deeper macro data perspective, the current cross-border e-commerce industry is neither booming nor declining. Lan Yu, China General Manager of Rainforest, a leading Asian brand, said, "To judge an industry, we need to respect certain data, such as organic search volume, GMV, and the number of active users."
The latest financial report data shows that Amazon's GMV is still growing at nearly double-digit rates, and many other platforms have also maintained strong growth momentum. So from the overall data, consumer demand is still shifting from offline supermarkets to online e-commerce, so it is not at its peak, but there is absolutely no sign of decline . Cross-border e-commerce is still a very good growth track.
As for rebirth from the ashes, some sellers experienced business turmoil last year, but definitely not all sellers. The above platform data shows that the entire cross-border e-commerce industry is still rising amid fluctuations.
Sellers are showing a clear differentiation , shifting from pursuing scale replication growth to focusing on operating efficiency improvement
A speck of dust in the era, when it falls on an individual's head, is like a mountain. The macro-level data of the cross-border e-commerce industry last year is difficult to summarize the situation of all individual practitioners. Through research, it is found that when sellers we have contacted face the adjustment of the industry cycle, the strategies they adopt and the current situation have shown obvious differentiation, but their mentality tends to be optimistic.
Nowadays, cross-border e-commerce is no longer just about selling goods. More and more people are beginning to pay attention to the globalization of cross-border e-commerce, digital platforms, and digital service providers. Purely selling goods will indeed have some challenges in the coming period. In the early days, sellers pursued growth in scale replication, but later they focused more on improving operational efficiency.
Operational efficiency indicators include inventory turnover, accounts receivable turnover, and accounts payable turnover. Both capital and excellent project parties attach great importance to these three indicators. These three indicators represent three specific capabilities : the ability to manage the planning system and the ability to deal with channel dealers and suppliers.
The most common problem faced by cross-border sellers in the growth and development stage is capital turnover.
Since the global epidemic in 2020, logistics costs have been rising, and product selection and stocking require capital turnover, which puts your capital chain at risk at any time. If you don't have sufficient funds as a guarantee, you need to be vigilant and prepare alternative plans. At the very least, you need to ensure that you have 3-6 months of cash flow, so that you have food in your hands and are not panicked.
Nowadays, cross-border e-commerce has bid farewell to the era of barbaric and extensive operations. The model of mass distribution and winning by volume is gradually being eliminated, and the intensive and meticulous branding route is emerging. However, the road to branding is still long and arduous. While calming down, it also requires sufficient capital to maintain long-term business expansion and brand building during the period of environmental shocks, and at the same time, it can seize opportunities and ride on the east wind when the upward trend is obvious.
Ensuring flexible capital turnover is the foundation for sellers to operate stably and the key to achieving performance breakthroughs. Especially in the current peak season preparation stage, too much stock may cause inventory backlogs, and funds will be consumed by storage and transportation costs. Product advertising and promotion also requires sufficient budget.
Under this circumstance, in order to fully cope with the peak season promotion, it is particularly important to make up for the cash flow shortcoming. Therefore, many sellers choose temporary loans to solve the turnover difficulties. As a member of Amazon's official loan program, Doushabao provides technology empowerment to banks to assist banks in providing pure credit loans to cross-border e-commerce sellers. Flexible spending, borrow and repay at any time, and continuously launch products that meet the different needs of sellers:
China Guangfa Bank|Guangshang Loan (Personal Edition) came into being!
Currently, it supports "three provinces and one city" Guangdong, Zhejiang, Jiangsu, and Shanghai. (It will support the whole world in the future) The maximum credit limit is 1 million RMB!
Whether it is interest rate or term , we can provide users with personalized options!
Highlight 1: The interest rate is low, the credit limit is valid for 1 year and can be used revolvingly . The annualized interest rate is as low as 8.5%, and there are no other fees.
Highlight 2: Flexible repayment, borrow and repay at any time, no service fee for early settlement . Three repayment methods are supported within 3 months: monthly interest repayment and principal repayment at maturity, equal principal payment, and equal principal and interest payment. Two repayment methods are supported for 6 months: equal principal payment and equal principal and interest payment.
Highlight 3: Online operation, simplified process, and funds will be credited to your account within the same day!
How to participate Method 1: Contact your Doushabao-Account Manager Method 2: Log in to www.dowsure.com and register directly Method 3: View through Amazon Merchant Backend → Growth → Loans page For more details, please long press the QR code below and add consultation: Red Bean Paste Bun Amazon Financing |
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