Online sales surge 77%, US BuyBuy Baby accelerates transformation

For many parents who are about to have a newborn, designing the baby's room can be exciting, but it can also be a headache. Recently, BuyBuy Baby in the United States launched its first online 3D nursery design tool to help new parents and prospective parents design and build their dream nursery more easily.

First online 3D kindergarten design

BuyBuy Baby is an American chain store founded in 1996. The head office is located in California and has stores in the United States and Canada. It mainly sells baby and toddler clothes, strollers and other baby items.

BuyBuy Baby 's online design tool can create a visual nursery in real time. Users can also add furniture and decorations such as dressing tables , cribs , bedding and rugs inside and outside the room , and add selected items to the shopping cart for purchase.

BuyBuy Baby said the online tools are designed to help millennial and Generation Z parents. Consumers can use 15 pre-designed nurseries or start with an empty room and add furniture and decorate.

Through this online service, new parents can combine a variety of stylish, high-quality furniture and decor to create a beautiful room. In addition, the 3D nursery design feature combined with the retailer's curbside pickup , store pickup and same-day delivery options ensures that parents can quickly create their child's nursery.

Online sales surged 77%

Relevant data shows that BuyBuy Baby's net sales in the third quarter fell 5% from the same period last year to US$2.6 billion, but online sales soared 77%.

This is related to the digital transformation of its parent company Bed Bath & Beyond . In addition to providing digital design resources for consumers, Bed Bath & Beyond also started offering same-day delivery for BuyBuy Baby and its namesake stores last October.

Additionally, the online service includes a style quiz that connects consumers with interior designers who provide advice and design discussions to achieve the best design results.

Other retailers, including David's Bridal and Macy's, have launched virtual styling services on their online stores to help consumers during the coronavirus pandemic , the data showed .

USA

BuyBuy Baby

Online sales