Ali International Station cross-border e-commerce anchor has become a new career choice. The cross-border female anchor who changed her career from an English teacher called on Dong Yuhui to challenge her.

In the cross-border live broadcast of Linshi Wood Industry, Cathrine and Marie , two former English teachers, were praised by overseas buyers . It is reported that these two former English teachers just joined the B2B cross-border e-commerce live broadcast industry inspired by Teacher Dong Yuhui . "English teachers are naturally suitable for cross-border live broadcasts. First of all, we have the advantage of bilingualism, and secondly, we are good at expressing ourselves in front of many people. Especially seeing Teacher Dong introduce a product in a particularly interesting way, citing classics, integrating the past and the present, and connecting the East and the West, it further stimulated my interest and confidence in doing cross-border live broadcasts." Cathrine said.

(Photo: Cathrine and Marie , two female anchors of Linshi Wood Industry who were once English teachers and switched to cross-border e-commerce, called on Dong Yuhui to challenge cross-border live streaming)

Recently, New Oriental's live broadcast room " Dongfang Selection " has frequently been on the hot search, especially Dongfang Selection anchor Dong Yuhui, who joked that he looked like a Terracotta Warrior. This New Oriental senior high school English training teacher who once taught 500,000 students , after bidding farewell to his teaching career , turned to bilingual live broadcasting to sell goods . With his humorous self-deprecation and eloquent talent , he became popular on the Internet almost overnight. This trend has also made cross-border live broadcasting a new career choice for English teachers when they change careers, because in cross-border live broadcasting, they can better play their English advantages.

Tao Yuxia, head of Linshi Wood's foreign trade business, said, "Linshi Wood is engaged in B2B cross -border e-commerce, and faces some very picky overseas bosses. In live broadcasts, we not only need to explain the details of the products clearly, but also have a deep understanding of the culture behind the brand. This requires very high English skills, so we chose them when recruiting anchors."

In fact, B2B cross -border live broadcast is just a means for Linshi Wood Industry to build its overseas influence . They have a complete set of B2B cross-border e-commerce brand overseas methods . For example, this time participating in the Super Star Brand Event of Alibaba International Station, special live broadcast as a part of the Super Star Brand Event provides more opportunities for Linshi Wood Industry to communicate deeply with overseas buyers .

It is understood that Linshi Wood Industry, as the No. 1 furniture brand in the residential furniture category of the entire network, has begun to develop overseas business in recent years.   Launched the overseas brand LINSY/Lin's Wood Industry. At the end of 2019, it entered Alibaba International Station and officially started its overseas branding journey. It expanded overseas markets through B2B cross-border e-commerce. Currently, Lin's Wood Industry's overseas business has expanded to 64 countries and regions around the world.

It is worth mentioning that Lin's Wood Industry, whose main overseas market was originally in Southeast Asia, has achieved breakthroughs in high-end European and American markets such as the UK and Canada for two consecutive years through Alibaba International Station's exclusive brand marketing campaign, the Super Star Brand, and successfully won orders from major British customers. It has also successfully incubated major customers in the Philippines, and ushered in explosive growth in the brand's overseas expansion. In 2021 , exports increased by 70 % compared to 2020, and as of July 2022, it has achieved an impressive year-on-year growth of 20% against the trend .

(Photo: Tao Yuxia, head of Linshi Wood's foreign trade business , explains why she participated in Alibaba International Station's "Super Star Brand" for the second time )

When asked why they chose to participate in the "Super Star Brand" for the second time, Tao Yuxia, head of Linshi Wood's foreign trade business, explained: "At first, I just wanted to give it a try, but I didn't expect that it would be so easy to expand B2B brands overseas . Compared with our previous offline exhibitions that required heavy investment and operation, the asset-light form of the Star Brand is very efficient . It is more like an online brand exhibition for us , allowing us to systematically and comprehensively demonstrate our strength. They also planned a 30-day integrated marketing plan for us with omni-channel reach . It helped us achieve a concentrated explosion of the brand in a short period of time and stand out in the overseas market. "

Lu Yang, head of the Super Star brand at Alibaba International Station, told reporters: "Super Star brand is very suitable for well-known domestic brands like Lin's Wood Industry. The Super Star brand activity is to help manufacturers and independent brands to take root and flourish in overseas local markets in a light-asset, digital way without the need for heavy investment and heavy operation in overseas markets. "

(Photo: Cathrine and Marie, two former English teachers, are broadcasting cross-border live at Lin's Wood Industry)

Under the trend of going overseas, Chinese brands will face new challenges such as a complex and ever-changing trade environment, localization difficulties, and a series of new and old problems . In the process of going overseas, with more and more domestic brands like Linshi Wood Industry joining , English talents like Cathrine and Marie joining, and digital foreign trade platforms like Alibaba International Station helping, Chinese brands in the wave of change will become more confident . Of course, we believe that if a cultural bilingual anchor like Mr. Dong Yuhui joins, the cultural overseas expansion of Chinese brands will also be a natural outcome.

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