Outdoor gardening enters a long peak season, garden tools and outdoor furniture are popular on eBay

Outdoor gardening enters a long peak season, garden tools and outdoor furniture are popular on eBay

Every spring, the outdoor gardening category welcomes its annual long-term peak season. On the eBay platform, the search volume of various gardening-related keywords will soar from late February, and the sales of gardening and home furnishing categories will rise from March, reaching a peak in May and June, and the high sales will continue until the end of the third quarter . In this overseas boom, three trends will emerge.

 

Trend 1: Garden maintenance drives hot sales of garden tools , OPE products have great potential

 

Consumers in Europe and the United States will start to repair their gardens in the spring, and outdoor power tools ( OPE) that can save manpower and improve labor efficiency will gradually become popular on the eBay platform . Among them, lawn mowers are the core products with the largest demand in OPE and are also the best-selling products on the eBay platform ; chain saws are one of the most frequently used OPE products, and Chinese sellers have a significant advantage in this product , with outstanding performance on eBay US, Germany and the UK ; high-pressure cleaners are widely used in gardening work, and sales are particularly high on eBay US and Germany ; lawn mowers, hedge trimmers, wood splitters, tillers, ground drills, etc. are also very popular OPE products on the eBay platform.

 

Trend 2: Seizing the business opportunities of seasonal complementary products, accessories and supplementary parts can extend the peak season of OPE products

 

Seizing the business opportunities of seasonal complementary products and accessories and supplementary parts can extend the hot-selling time of OPE products and make the peak season last longer. The hot-selling seasons for most OPE products are spring and summer. Leaf blowers and snow blowers are usually used in winter and complement other OPE products seasonally. In addition, there is also a large demand for accessories and supplementary parts of OPE products on the eBay platform, including knife chains, filters, ignition system components, batteries, tires, engine parts, etc. These accessories are essential to maintaining and improving the performance of tools, and they are in high demand all year round without obvious off-seasons or peak seasons.

 

Trend 3: Garden layout drives demand for outdoor furniture , and fashionable and environmentally friendly materials are popular

 

Gardens are the most common outdoor gathering places for residents in Europe and the United States in spring, which has driven the demand for outdoor furniture. On the eBay platform, outdoor furniture suitable for garden layout has gradually become popular since March and lasted until the end of September. High-demand products include garden furniture sets, awnings, pavilions, storage sheds, etc. It is worth noting that European and American consumers prefer products made of fashionable and environmentally friendly materials. On the eBay platform, rattan, iron, plastic wood, cast aluminum, textilene and other materials are more popular among consumers.

 

When expanding the categories of garden tools and outdoor furniture, it is very important to understand the relevant regulatory requirements and logistics and transportation specifications of the destination market in advance to ensure the safe transportation and compliant sales of the products. For example, the EU CE-related requirements, the EU producer responsibility extension requirements, etc. For items such as chain saws, trimmers, leaf blowers and hedge trimmers, the engines installed in them may also need to comply with the legal provisions of the British government and obtain formal approval.



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