Grocery e-commerce is growing rapidly, Tyson Foods optimizes the online shopping experience

In today's rapidly evolving e-commerce world and with fierce competition, companies that fail to innovate and provide new services or products to clients and consumers are likely to be surpassed by their competitors .

With the advent of the pandemic, the need for companies to adapt and move quickly has become more urgent, especially in the food and beverage industry. Before the pandemic, consumers typically purchased food and groceries in physical stores and in person. However, the pandemic has changed this and has driven consumers to use e-commerce for merchandise purchases.

According to a Mercatus report released late last year , 43% of consumers shopped online for groceries between March and August 2020, compared to just 24% in 2018. In line with industry growth , Tyson Foods has also experienced this growth in e-commerce, with sales increasing 89% from October last year to December 2020.

Faced with this new normal , food manufacturers are scrambling to adapt , and they need to take a deeper look at how people shop through e-commerce and better leverage technologies that can improve consumers' online shopping experience.

Currently, Tyson Foods is optimizing its shopping experience and continuing to expand the impact of e-commerce . As a protein supplier for most grocery retailers in the United States, Tyson Foods provides both packaged consumer goods and fresh meat for consumers to purchase. In addition, Tyson Foods is committed to creating an online shopping experience for consumers that makes them more confident and comfortable when purchasing meat online .

To create a better shopping experience, Tyson Foods has begun using proprietary artificial intelligence technology from Boston-based startup Vizit to optimize how its products are displayed on the “digital shelf.”

It is understood that this technology helps Tyson Foods gain new insights into the unique needs of online consumers and their visual shopping preferences , and will effectively resonate with Tyson Foods' core consumers. This information allows Tyson Foods to prioritize which product attributes need to be highlighted and where, so that consumers can add products to their digital shopping baskets with greater confidence.

In this rapidly evolving era, smart companies are re-evaluating how to better meet changing consumer demands and enhance their competitiveness.

Grocery e-commerce

USA

Tyson Foods