At the age of 22, he started to "go overseas", and within half a year, he sold 1.4 million US dollars a month in Europe.

In the past, when we mentioned 3C, what came to mind most were the "three lucky treasures": mobile phone cases, tempered glass films, and data cables . These three are the products with the lowest barriers to entry in this field, with relatively low technical content, but it also means fierce competition.

In addition to the top sellers such as Anker, UGREEN, JMET, PISEN, and BASEUS, there are also a group of small and medium-sized sellers dividing the remaining market. Some sellers say that the 3C dividends are huge but the market is saturated.

However , in addition to the "three lucky treasures", there are still many potential niche products in the 3C track, and some sellers have now made a name for themselves in the niche 3C product field.

Shenzhen sellers are selling "niche products" in Europe, America and Southeast Asia

AKKO , perhaps everyone is still unfamiliar with this brand.

According to Qichacha data, AKKO is a mechanical keyboard brand under Shenzhen Naga Electronics Co., Ltd. (hereinafter referred to as "Naga Electronics").

In 2013, Naga Electronics was established in Shenzhen. The company's business covers electronic products, digital products, small household appliances, etc.; in 2016, the brand AKKO was established, focusing on the keyboard category.

Soon after its establishment, AKKO won the first place in the vertical category in the domestic "Double 11" promotion on the e-commerce platform with its excellent product level . After running for 5 years, in order to seek new market growth and continue to expand the brand's voice and influence, AKKO decided to go overseas.

Like many overseas brands, AKKO 's first stop was the United States, a country with a large scale and market. The platform was naturally Amazon, a global e-commerce giant. In August of the same year , AKKO 's overseas market expanded from the United States to Europe .

AKKO 's overseas steps are a bit "hasty". In addition to the European and American markets, in July of the same year, it also set its sights on Southeast Asia, a blue ocean market that is releasing its potential, and later entered Southeast Asia through Shopee .

Most people believe that Europe, America and Southeast Asia are two completely different markets. The former has a market with high average order value, while the latter is more concerned with cost-effectiveness. Therefore, many brands make flexible and differentiated strategies when planning in these two regional markets, and AKKO is no exception.

In Europe and the United States, the Amazon page shows that AKKO 's price ranges from US$64.99 to US$129.99; in Southeast Asia , it has incubated another sub-brand " Monsgeek " , and the product price is basically US$ 50 , entering the mid-range market . Therefore, in this market, Monsgeek is more popular than AKKO .

AKKO has rapidly expanded its market through products of different pricing levels . In Europe and the United States , Akko's products cover more than 30 countries and regions including Italy, Germany, France, and the United States .

Other data shows that AKKO has accumulated a large number of loyal consumer groups in the two major markets of the Philippines and Malaysia , achieving a win-win situation in sales and reputation.

From the data of its independent website, similarweb shows that the number of visits to akkogear.com is increasing, whether in the global market, the US market or in the category website, it has increased significantly. In June, the total number of visits to akkogear.com reached 335,000, and its average monthly visit in the past three months reached 334,300 .

In terms of specific traffic sources, the top five markets are the United States ( 31.69%), Canada (4.63%), the Philippines (4.15%), Australia (3.76%), and Russia (3.06%) .

Today, AKKO is also actively preparing to enter emerging markets such as the Middle East and Latin America, and continue to expand its global market .

One of the generals was only 22 years old when he carried the flag

For a brand to become popular immediately, the role of a leader is indispensable, and this is where the head of brand operations at AKKO comes in .

Last year, "Amazon Global Selling" reported on AKKO 's overseas market development general, a young man born in 1999 , who was only 22 years old when he led AKKO overseas .

It is reported that the operation team led by him has achieved a 7-fold increase in monthly sales of AKKO 's Amazon Europe store in just half a year . According to data, the average monthly sales of AKKO 's Amazon Europe store reached US$200,000 in 2021 and US$1.4 million in 2022 .

As a senior " keyboard fan " , he pays close attention to market demands and meets user differences.

For example, most keyboards on the market are " American layout " , but the input methods of European countries with small languages ​​are different. So I led my team to create a " European keyboard ", changing the American rectangular " enter key " to a " 7-shaped " key suitable for Europeans , and replacing the key positions of some symbols and characters with keys that are more in line with local input habits.

For example, European users prefer DIY keyboards and are also interested in IP collaborations.

In terms of keyboard color , it advocates abandoning the usual black and white tones and creating different color schemes and element themes . For example, the industrial style is promoted in Europe , and the United States advocates the coexistence of fashion and technology.

By making differentiation for different markets and understanding user needs, AKKO quickly won the hearts of consumers under the leadership of the brand operations manager. Today, AKKO is entering the global market through online platforms such as Amazon and Shopee.

It was only launched overseas in 2021, and it has been only 3 years now. Although AKKO started late, it has the momentum of a dark horse.

At present, e-sports continues to create huge waves around the world. E-sports has been officially included as an Asian Games event, and peripheral products have also ushered in great development opportunities, such as e-sports tables and chairs, VR headsets, monitors, routers, game controllers, desktop keyboards and mice, e-sports headsets, projectors and other e-sports full-scene hardware .

In 2023, Thunder Technology, a well-known e-sports product giant, sold 397 million yuan in peripheral products such as e-sports monitors, mechanical keyboards, e-sports mice, and game controllers .

As early as 2020, Leishen Technology seized the opportunity of e-sports and laid out overseas markets, using leading e-commerce platforms such as AliExpress, Amazon, Lazada, and Shopee as a medium to expand into markets in Europe, Southeast Asia, Latin America, and North America. After that, it has remained at the top of the categories of multiple overseas e-commerce platforms , and even entered the capital market, becoming the "first e-sports equipment stock" of the Beijing Stock Exchange.

Back to keyboards, AKKO focuses on this niche product and continues to dig deep to get a share of the market.

Market Research Future data shows that the global mechanical keyboard market size was US$1.65 billion in 2023 and is expected to grow from US$1.89 billion in 2024 to US$6.2 billion in 2032, with a compound annual growth rate of 10.90% .

SkyQuestt predicts that the global mechanical keyboard market size will reach US$8.8 billion in 2031 , with a compound annual growth rate of 20.2%.

Looking at specific markets, YH Research shows that by 2023, North America will be the world's largest mechanical keyboard market, accounting for more than 30% of the market share, followed by Europe and China, which together account for more than 35% of the market share.

On Amazon, searching for "keyboard" as the keyword, we found that there are 50,000 listings for sale on the platform, and searching for "mechanical keyboard" shows 20,000 listings for sale .

Among them, Amazon's own-brand mechanical keyboards can even achieve monthly sales of more than 4,000, and many brand listings can sell thousands of them per month. In the " PC Gaming Keyboards " category BS list, the first-ranked one sold more than 2,000 last month; the second-ranked one sold more than 4,000, and since it was put on the shelves, the cumulative number of reviews has reached 45,600.

It can be seen that keyboards have also ushered in incremental opportunities with the advent of the e-sports era, and the future is promising.

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