Under Amazon's rectification, the industry began to reshuffle. Some affected sellers reduced the size of their teams to preserve their businesses, and a major 3C seller has considered canceling its lease. Amid the turmoil, some sellers wanted to get out, and a company that had been established for less than two years was sold for 25 million yuan.
Under the wave of account bans, the operation staff of the companies involved have been greatly impacted. The number of job seekers has increased significantly, but the salary has dropped by nearly half compared to the hot period at the beginning of the year. Taking a pay cut to find a job has become a helpless choice. Another embarrassing reality is that operation staff from listed companies are not very popular.
Big sellers consider canceling their leases, some want to flee Amazon in tears
Today, news of layoffs in major retail companies continues to come out, with one company even reportedly laying off nearly 70% of its employees . Many recent operational job losses are also related to this matter.
After layoffs, some big sellers may not need too much space and workstations and are considering quitting the lease. An insider revealed that a big seller on Amazon, mainly engaged in 3C products, rented three floors as office space, with an area of about 6,000 square meters. After the platform's butcher knife, the account was affected, and employees have been laid off. Now it is considering quitting the lease.
It can be seen how big of an impact this ban has on sellers! Big sellers are laying off employees and reducing their scale, while some small and medium-sized sellers may directly choose to sell their accounts to get out of the market.
According to industry seller @Amazon五爷, a company that was established less than 2 years ago was just sold for 25 million yuan, with an all-cash return over 5 years.
It is estimated that this company will become the envy of many people. The reasons behind the company's success may not necessarily be related to this account blocking action, but isn't it a good destination for a relatively well-performing company to take advantage of the capital acquisition boom to succeed?
Some people can get ashore, while others can't even get ashore! The choice of capital acquisition targets is also conditional. The purpose of acquisition is to continue to make money. Brands that have fake orders are extremely risky and are likely to be screened out. Therefore, illegal evaluations and fake orders are laying mines for yourself.
Some people quit passively because their accounts were blocked, while others wanted to give up voluntarily because they had no profit from the low-price spiral. Recently, many sellers have been suffering from price wars. Seeing that they have no profit, competitors are still lowering prices, and there is no lowest price, only lower prices. There are even various discounts stacked together, or 10% off promotions, which are almost free.
When there is no profit in the business, it is just a waste of time. One seller posted a picture of a low-price spiral and said helplessly: "Escape from Amazon in tears!"
"If you can't beat them, lower the price. This is really a myth! There was a product that had no orders for two weeks, so I lowered the price from 29.99 to 14.99. Yesterday, six orders came in at once. It's like a spiral. You can see a spiral if you close your eyes!" said one seller. Another seller agreed: "Fake orders and reviews are not as effective as directly lowering the price. In the current market, whoever has a lower average order value will have more traffic."
After the seller's account is affected, whether it is layoffs or trying to escape, it will directly impact the operations staff.
Store operators left due to closure, or took pay cuts to find jobs
An operator said that since 90% of the company 's stores were closed by Amazon, the news that the company was on the verge of bankruptcy spread throughout the industry, and layoffs have begun one after another. He is worried that he will lose his job after the company goes bankrupt, after all, the current recruitment market is not good. "
Under the wave of account suspension, many operators were forced to leave and look for jobs. Sellers reported that there were many more applicants from Guangzhou on BOSS recently . One seller said frankly that he had interviewed a lot of operators who were looking for new jobs because their companies were about to close down.
However, the job-hunting situation has been awkward recently, including repeated lack of follow-up on interviews and salary declines.
How much has the operating salary been reduced?
According to operational analysis, if your ability matches your salary level of 10,000 yuan, you can negotiate 10,000-15,000 yuan in March. If you package yourself appropriately and show your achievements during the epidemic last year, you can even get a base salary of 15,000 yuan. But the current market situation is that you think you can get 10,000-15,000 yuan, but after choosing and choosing, the company is very picky, and the salary actually starts to drop to 8,000-10,000 yuan, which is about 30% lower than the frenzy period. "Companies are waiting to pick up leaks, or to hire the best experience with the least money." He concluded.
Many operators said that the industry has already lowered salaries. One of them said that his personal experience and performance were good, and it was easy to find a job recently, but they were all small companies with about ten people. He said: "If I want to join a medium or large company, it seems impossible not to reduce my salary. To maintain a high salary investment, they often don't even send me an interview invitation. Many companies often offer a starting salary of 15k, but after I get in, I get about 8k. Has the internal competition reached this level?"
Some companies do not have any recruitment needs but still invite people for interviews. Their purpose may be to learn how their peers survived the crisis.
In the job search operation, people coming out of big sales companies have mixed reviews in the industry.
One of the sellers mentioned above said that he had recently interviewed many operations people who were looking for jobs because their companies were about to close. In two days, he interviewed two people who came from listed companies. Many of them came from a branch of a listed company. "After interviewing two people, all those who came from this company were blacklisted."
Another seller shared the same sentiment, "I don't feel good either. The salary is too high and the operational capabilities are average, so I didn't even take it."
Operations personnel who left large-scale sales companies will often encounter problems of acclimatization when trying to enter other peer companies. Operations personnel are positioned as cogs in large companies, but small companies need all-rounders. In terms of operation methods, some companies' black technology gameplay has also been criticized, which is difficult for companies that insist on compliance to accept.
However, work experience in a big selling company is still a halo. After the news of the top sellers’ accounts being banned came out, some companies specifically asked for employees from Youkeshu and other companies.
If some people don’t get their year-end bonuses, how long can Amazon last?
Due to the platform's severe crackdown, some people were fired, some did not receive year-end bonuses, and some even said that their marriages were affected.
Some companies in the industry pay their year-end bonus in two installments, half in the middle of the year and the other half at the end of the year. A cross-border practitioner should have received the mid-year half of the bonus in June, but the boss dragged his feet and delayed paying it. In July, the employee inquired about the situation, and the boss responded that the company's business was not doing well. The employee estimated that the bonus would not be paid in the next two or three months and wanted to consider withdrawing.
Another seller whose account was blocked due to a claim felt aggrieved. He said he wanted to send an email to Amazon, saying that because of your mistake, my inventory was lost, and I filed a claim but you blocked my store, causing me to have no income now, which has seriously affected my marriage and family.
Behind Amazon's account blocking action, whether it is sellers, suppliers or cross-border practitioners, it will be more or less affected. Many people are thinking about a question: Can we continue on this path of Amazon? How long can we continue? Job search, Amazon, Operations |
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