160 million out of pocket! British e-commerce OnBuy holds a large-scale promotion

Various shopping festivals have already started at the end of the year. In addition to large e-commerce platforms such as Amazon and eBay engaging in "discount wars", many new e-commerce platforms will also take the opportunity to join the battlefield and expand their popularity during the peak shopping season.

According to foreign media reports, British e-commerce platform OnBuy has also launched a large-scale promotional event "OnBuy Deals" . It is reported that in this promotion, nearly 36 million products on the platform will be reduced in price. This is also the event with the largest discount during the peak season of OnBuy .

It is worth noting that OnBuy will bear all the price reductions for this promotion , and it is expected to generate discount costs of about 160 million pounds. Sellers do not need to bear the loss of discounts, and the promotion can also attract a large number of consumers. This is not only a benefit for consumers, but also a great benefit for platform sellers.

For the platform, it is also a good opportunity to attract more sellers and obtain more consumer traffic. It is also an excellent means of publicity.

OnBuy was founded in 2016. Compared with other large e-commerce platforms, OnBuy is a new company. In 2019, their monthly visits were less than 700,000. But by the summer of 2021, their monthly visits exceeded 6 million.

The epidemic has caused an explosive growth in online shopping traffic, which is one of the reasons for the surge in OnBuy's traffic. It is understood that OnBuy 's number of stable users has reached 1.5 million in the past two years , and its annual GMV has also increased to 155 million pounds.

In 2021, OnBuy reported a 224% increase in annual revenue , an 80% increase in the number of sellers, and a 71% increase in real-time product listings, with more than 36 million products currently available for purchase on the site.

OnBuy 's main traffic comes from the UK and the Netherlands, and the main consumer age group covers a wide range, ranging from 20 to 50 years old. The platform also has a wide range of product categories, including beauty, baby products, technology tools, etc. There are thousands of categories.

OnBuy 's future goal is to expand globally to more than 140 countries and regions, further expand its business development, and allow consumers in more countries and regions to enjoy OnBuy 's high-quality services.

Currently, Chinese sellers can join the OnBuy website, and the entry process is relatively simple. Interested sellers can pay attention to relevant information. Open up a new channel to obtain traffic and sales!

U.K.

OnBuy