After the explosion of orders on Double 11, AliExpress merchants have a greater confidence in preparing for Black Friday, and Cainiao warehouse inventory has increased by 9 times

The Double 11 “explosive order surge” has boosted the confidence of AliExpress merchants who are preparing for Black Friday.

According to data from Cainiao International Express, before Black Friday this year, the inventory volume of AliExpress Cainiao's cross-border preferred warehouse increased by nearly 9 times year-on-year, and most of the goods will be shipped to countries covered by the "Global 5-Day Delivery" service.

Figure: After the explosion of orders on Double 11, AliExpress merchants’ confidence in preparing for Black Friday increased significantly, and the amount of inventory increased by nearly 9 times

As the biggest growth opportunity for cross-border merchants throughout the year, AliExpress has invested unprecedented efforts in this year's Double 11 and Black Friday promotions. This year's Double 11 is also the most confident time for AliExpress merchants to prepare goods. In the just-concluded Double 11 promotion, many merchants lamented that "no matter how much inventory is prepared, it can't keep up with the speed of consumers' orders."

"The orders simply cannot be stopped", "The inventory is too conservative", "Sales exceeded 24,000 US dollars in the first hour", and "The inventory sold out too quickly" were the most common comments from merchants during this year's Double 11 promotion.

Join the fully managed domestic auto parts brand CARE, which mainly operates in Europe, South Korea and other markets. In October this year, the merchant prepared 200,000 items for 8 stores to prepare for Double 11. This year, more than 30,000 items were sold out in just one and a half days, which is about 5 to 8 times the usual number.

The “explosive order surge” on Double 11 has boosted merchants’ confidence in the Black Friday promotion.

In Brazil, as the first Double 11 after the tax reform, many AliExpress merchants focusing on the Brazilian market sold out their inventory on the first day; some merchants also reported that not only did sales in Brazil do well, but orders from Mexico also gave them an unexpected surprise.

Figure: AliExpress merchants posted their Double 11 sales results online

In South Korea, one of AliExpress's advantageous markets, Zeuslap, an AliExpress brand merchant that was once actively recommended by Korean Internet celebrities, once again experienced a huge sales boom in South Korea: on the first day of sales, it surpassed the transaction volume of last year's entire Double 11 and directly broke through seven figures.

The success of merchants like Zeuslap is the result of AliExpress's firm investment and meticulous cultivation in the Korean market. According to the latest report from Korean media on November 13, AliExpress, which had previously dominated the list of cross-border e-commerce, has once again soared in the number of users in Korea, directly surpassing the local platform Gmarket and ranking among the top three comprehensive e-commerce in Korea. This means that AliExpress has become the first overseas platform to rank among the top three e-commerce in Korea.

Merchants will usher in the "Black Friday with the largest investment in history"

After the success of the Double 11 promotion overseas , according to AliExpress, from November 20 to 22, Pacific Time, AliExpress will launch its largest "Black Friday" preheating event. The official Black Friday sales will last from November 23 to November 29.

Figure: After experiencing the explosion of orders on Double 11, many merchants are looking forward to Black Friday

Every year, Black Friday is the peak season for Christmas and winter warming products. This year, AliExpress will continue to open Christmas and winter warming venues to accurately match consumers' winter purchasing needs.

AI digital human live broadcast will also debut on AliExpress Black Friday, helping merchants recommend products 24 hours a day. Currently, AliExpress said that digital human is still in the testing phase. During Black Friday, it will further promote the verification of merchants in designated countries, and provide consumers with a new shopping experience through on-site and off-site linkage, while also providing merchants with new sales channels. After Black Friday, AI digital human technology will be further upgraded and promoted.

Alibaba's Q2 financial report shows that in terms of cross-border logistics, since Cainiao and AliExpress officially launched the cross-border express delivery "Global 5-Day Delivery" in September, the service has covered many key cross-border e-commerce markets in Europe and has become a flagship service in the field of global cross-border e-commerce logistics. During the Double 11 period, the "Global 5-Day Delivery" packages were signed for in European countries such as the UK and the Netherlands in less than 5 days, which not only improved consumer satisfaction, but also brought significant growth to cross-border merchants.

During this Black Friday promotion, Cainiao International Express’ “Global 5-Day Delivery” service will continue to protect merchants and work with AliExpress to create the “Fastest Black Friday”.

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