Annual sales exceed 100 million! Duoda is betting on this track

The hot-selling "evergreen" is given new life!

As overseas consumers’ shopping demands become more and more diverse, traditional hot-selling products are also constantly emerging with new business opportunities. On the road to gold mining, a number of well-known old players have made a lot of money, and cross-border "newcomers" have also flocked in, writing new legendary stories for traditional hot-selling products.

Half-year sales exceeded 16 billion US dollars! Cross-border sellers focus on hot-selling "evergreens"

By focusing on the clothing industry, SHEIN, Savi and others have achieved remarkable results.

In the first half of this year, SHEIN's sales have exceeded 16 billion US dollars (equivalent to about 110.72 billion yuan) . The second half of the year is the peak season for cross-border e-commerce. As sales continue to rise, SHEIN's 30 billion target set at the beginning of the year is expected to be exceeded.

The performance of Savi, a clothing brand, is also remarkable. It is understood that Savi's clothing brands cover women's clothing, men's clothing, functional clothing and other categories. Many products of the three major brands Avidlove, Ekouaer and Coofand have successfully entered the top five of Amazon Best Sellers in the sub-category, and their sales have also exceeded the 100 million yuan mark. Among them, Ekouaer's annual sales last year were close to 1 billion .

The development of established cross-border players is encouraging, and many newcomers are also betting on clothing. For example, Pinduoduo's cross-border e-commerce Temu, which was launched on September 1, focuses on women's clothing. Not only does it highlight women's clothing on its homepage, but it also supports it with traffic and resources. Now Temu's downloads are increasing, and its ranking in shopping applications is also soaring.

Insights into women's apparel in 7 major markets including the United States , and grasping four key market trends!

How attractive is the clothing category that new and old players have chosen? As a traditional hot-selling "evergreen", clothing is one of the largest categories in the entire cross-border e-commerce. As the online economy of cross-border e-commerce continues to be hot, the clothing category is far from saturated, and there will be greater room for development in the future. Among them, women's clothing, as an important part of clothing, will have a year-on-year growth rate of up to 19.3% in 2021 , leading the global clothing market and releasing huge potential.

Although women's clothing has huge category dividends, sellers also need to "cultivate carefully", do a good job of localization, and keep up with the trend to understand the latest development opportunities. Let's take a look at the four key trends found by 160 fashion KOLs and senior fashion commentators in the industry in-depth research on seven major markets including the United States, Canada, the United Kingdom, France, Mexico, Brazil and Japan.

Key Trend 1: Compatibility

Compatibility has become the latest development trend in the women's clothing industry and one of the breakthrough points for brands to establish emotional connections with consumers. Compatibility specifically includes size, skin color, gender, etc.

In terms of size compatibility, people are pursuing more comfortable clothing, and the demand for clothing with a wider range of sizes has increased sharply. Among them, consumers in North America, Latin America and Europe have seen a significant increase in demand for brands that promote size inclusion.

In terms of skin color compatibility, different clothing categories have different degrees of adaptability to skin color tolerance. The survey shows that North American consumers are relatively less satisfied with the demand for skin color tolerance in swimwear and sportswear, proving that these two categories have great potential and are worth further exploration.

In terms of gender compatibility, women hope to break through the inherent definition of gender and respect the fluid state of gender, breaking the stereotypes of men and women's clothing. 88.1% of global respondents said they would buy gender-inclusive clothing, and the main reasons driving their purchases include liking neutral styles, avoiding gender-related stereotypes, wanting to embody feminism, and being able to share or match with boyfriends or male besties .

Key trend 2: Fusion fashion

More and more consumers are focusing on breaking the conventional style and innovatively mixing and matching different clothing styles. Fusion and mix and match has also become a new fashion trend.

Women's demand for clothing that is suitable for work, fitness, and leisure scenarios has increased, triggering a surge in sports leisure and workplace casual wear; in addition, the Y2K style that combines retro and technological sense has re-emerged and become the latest and most sought-after fashion, especially in Latin America and Asia; at the same time, "retro" has become the keyword of fusion fashion, and "going back to the past" is the main theme of global fashion KOLs' understanding of fusion fashion.

Key trend 3: Sustainability

86% of global respondents agree that local women's clothing is becoming more sustainable , and the global sustainable fashion market will grow at a compound annual growth rate of 6.8% from 2019 to 2023 .

More and more consumers agree with "sustainable" fashion and regard it as one of the important decision-making factors in purchasing clothing; a large number of new technologies are also being used in "sustainable" fashion, including new materials, recycled materials and production tracking technology; now, whether it is a brand positioned as fast fashion, independent design or luxury, there is a high degree of fit in the feature of public traceability, proving that this has become one of the important trends.

Key trend 4: Virtual fashion

Technological innovations, including advances in AR and 3D technology, have provided the technical foundation for the birth of virtual fashion; the acceleration of global digital transformation has also accelerated the pace of virtual fashion entering mainstream fashion.

82% of global respondents agree that local women's fashion is including more digital elements (including the Metaverse, NFT, virtual fashion, AR/VR, etc.) . More and more consumers are paying attention to virtual fashion and expect to try more AR experiences from brands in the future. Major brands are laying out virtual fashion, and the Metaverse, AR try-on, and virtual fashion are the most popular ways to enter the circle.

Advanced Guide to Brand Operations, Winning in the Women's Wear Industry

In summary, compatibility, integrated fashion, sustainability and virtual fashion are the four major market trends. How can brand sellers cater to these four major trends in marketing and seize new opportunities in the industry? Channel diversification and precision social media marketing are the key.

In terms of channel diversification , brands should focus on the interactive relationship between multiple channels, including increasing the linkage between online and offline channels, promoting the effects together with brand marketing, and obtaining more high-quality new traffic through channels such as opening physical retail stores.

In terms of precision social media marketing, brands should choose appropriate social media and products based on their business needs and target customer groups, and use scientific methods to improve marketing efficiency. For example, brands can cooperate with Meta's official agents and use Meta's full-funnel marketing strategy to efficiently reach customers throughout the customer journey based on different business needs, including increasing brand awareness in the upper funnel, stimulating purchase intention in the middle funnel, and promoting purchase conversion in the lower funnel. The specific solutions are as follows:

1. Organically combine short videos with long videos to tell better brand stories: Short videos such as dynamic and quick shots can help reach large audiences and optimize goals in the lower funnel; while long video solutions such as video inserts can be used to tell longer brand stories and promote the realization of goals in the upper funnel.

2. Cooperate with KOLs for promotion and make good use of brand content advertising: Brands need to learn how to use KOL resources more wisely and make good use of brand content advertising to enhance mid- and upper-level marketing goals, and combine it with daily advertising to maximize the optimization effect.

3. Make good use of conversational marketing to build close connections with target audiences: More and more consumers want to communicate with brands before making shopping decisions. The conversational marketing solutions provided by Meta allow brands to optimize users' shopping chains in one stop, quickly establish trust bonds, and enhance brand loyalty.

4. Advanced and empowering smart shopping ads and automatic application ads to achieve the best results: Meta's advanced and empowering smart shopping ads are designed for merchants who run shopping ads, helping to achieve different business goals such as acquiring new customers and increasing online sales. Automatic application ads can drive more target audiences to download and use the brand's exclusive App, effectively optimizing the customer experience and increasing stickiness.

Want to know more about the latest trends in women's fashion? Meta has carefully created a white paper called "Insights into Women's Fashion Trends in Key Markets". It not only provides in-depth analysis of the market segments, but also combines successful marketing cases to decode practical tips, so you can easily win the next industry growth point!

Click the link: https://reachtheworldonfacebook.com/industry-series/webinar/apparel/download?content_id=GC47WHwf0MkSueB

, get your exclusive secret to explosive sales!