The cross-border operation assessment form has been leaked, and the performance for overtime less than 25 hours is 0!

Following the release of the blacklists of cross-border job seekers, cross-border enterprises, and freight forwarders, a document about Amazon's operational assessment form is being reposted crazily. At the same time, the salary cuts for operations and the increase in company recruitment requirements have also become popular ...

If the advertising cost ratio is equal to or exceeds 5%, the operating performance is 0

The appraisal form is named "Work Performance" and includes goals and responsibilities, appraisal indicators, appraisal standards, scores, as well as self-assessment, supervisor score (or HR score) and general manager score.

The table describes in detail a series of items that are assessed on Amazon operations, including the proportion of advertising expenses , promotion expenses, and evaluation and promotion expenses in the listing; the overtime hours in the work enthusiasm assessment ; work execution; work coordination ...

The most popular factor this year is the advertising cost ratio. The assessment form requires that the advertising ratio must be reduced to less than 5% to get 5 points, otherwise the performance of this assessment is 0 points. However, according to the editor's interviews with industry operators, with the current general increase in Amazon's advertising costs, the possibility of controlling it below 5% is very small. If it were possible, they would not just be workers.

Some operators of large companies said that since their company's store weight is relatively large, the products sold are relatively stable and have high profits, so such requirements are not harsh. However, for products with low unit prices and low profits, it is almost impossible for operators to control advertising costs below 5%.

"Those who can make this kind of assessment form are talented. It basically has no practical significance and is outrageous. If it is changed to reward a certain amount of money for achieving an indicator, the operational effect will probably be better." said an industry insider.

Amid Amazon's account blocking wave, seller bankruptcies and layoffs caused by various non-compliant behaviors have sounded a wake-up call for sellers. Compliance operations have naturally become the only choice for sellers. If they want to increase product exposure and conversion rates, they can only invest in advertising fees. However, with the increase in Amazon's advertising costs, it is really difficult to reduce advertising costs to below 5%.

I thought the indicators and standards for evaluating operations were bizarre enough, but there is something even more shocking about this evaluation form.

Forced overtime sparks controversy; less than 25 hours will result in no performance

In addition to the regular work ability assessment, the operational assessment form also assesses the employees themselves. It is worth noting that in the work enthusiasm assessment, employees who voluntarily work overtime for more than 50 hours and more than 25 hours per month are given 5 points and 3 points respectively, while those who voluntarily work overtime for less than 25 hours are given 0 points for "special care."

For this reason, some industry insiders have expressed their opinions, saying that for some employees who voluntarily work overtime, once voluntary overtime is quantified and becomes a mandatory regulation, it will inevitably affect the enthusiasm of employees at work , and in turn will have a certain impact on the company's products and performance. In the cross-border company blacklist that the editor broke the news earlier, most companies were listed because of mandatory overtime.

A seller said : "How can there be no overtime in an e-commerce company?" But this idea was opposed by many people, who said that there are many people in cross-border e-commerce companies who do not work overtime, and some even have two days off a week. There were also operators who said that their previous companies did not work overtime.

The editor learned that in the cross-border industry, most of the companies that force overtime are pure distribution companies . Because these companies have a large workload and repetitive mechanized operations, the overtime culture is relatively serious, and some employees even compete with each other to see who works overtime longer.

"I feel like an emotionless product-shelf machine. The repetitive operations leave no room for growth for me," said an operator who worked in a distribution company.

A long time ago, there was a saying circulating in the cross-border circle about Amazon sellers : " Those who sell high-quality products look down on those who sell high-quality goods in bulk, and those who sell high-quality goods in bulk look down on those who sell goods in bulk. " The reality is that this saying has been magnified, especially in interviews in the cross-border e-commerce industry, where work experience in bulk operations is equivalent to having no experience.

The operator also said that compulsory overtime is common, and such companies can only deceive fresh graduates, and most operators with work experience will not consider such companies. As the saying goes, voluntary and normal overtime is enough to improve work efficiency, and the more forced it is, the more resistance there is.

Amazon Operations: After working in the industry for a year and a half, the job requirement is 10k

In addition to the company's assessment requirements for operations, some industry insiders have also questioned the salary of operations. Earlier, an industry insider said that the salary of operations in Shenzhen starts at 8k for those with six months of experience, 10k for those with more than two years of experience, and 13k or even 15k for operations managers.

But now, the salary situation of operations has changed. Some people's salaries are still high, while others' salaries have been reduced from 10,000 to 5,000. As far as the current situation is concerned, the number of operations with job-seeking needs in the cross-border circle has increased significantly, and the salary packages are also different.

"There is a girl who has been in the industry for a year and a half and is looking for an operations job with a salary of 10k," said an HR.

Some industry insiders agree that a girl with only one and a half years of work experience is asking for 10k. After all, operations is a test of comprehension ability. Some operations people with zero experience are ready to be promoted to supervisors after just six months of employment, while some have worked for three years and have nothing to show for it. If the girl dares to ask for it, she must be capable.

But some industry insiders said that the girl is asking for an exorbitant price. Small companies mostly hire experienced people, and the girl's work experience probably comes from a big company. But according to an operation manager who worked in a big seller in Shenzhen earlier, growth in a big company is very slow. Basically, you start by replying to emails, and only after half a year will you be allowed to get involved in operations , which means that the girl's work experience is equivalent to less than one year.

According to the opinions of people in the industry, people who have been working in operations for 1-2 years cannot fully understand the job and have too little experience . It takes at least 3 years to train a good high-quality operations person , and that is only possible if there is a good master to guide them. Compared with platform operations, independent site operations are more professional and more difficult, and it basically takes 4-5 years to grow.

HRs of some large companies said that they would rather hire fresh graduates with a salary of 5k than experienced operators. In their opinion, it is better for graduates to get started in two months than to hire " discarded" people with a salary of 10k . Small companies are different. They will pay more for experienced people. They have also recruited many excellent operators by laying off employees due to the suspension of sellers.

Operations require high salaries, and companies are also raising recruitment requirements. One operation said that some companies are hiring experienced operations with the following requirements: past performance + experience with hit products + successful cases + leading a team + companies with annual sales of tens of millions of dollars are preferred , which makes people sigh that the future of Amazon operations is full of uncertainty.

In general, the trend of Amazon operations this year is disappointing. From the beginning of the year when people were fighting for their positions and their prices soared, to the middle of the year when Amazon banned their accounts and caused layoffs and a large number of operators to lose their jobs, the operators are either looking for cross-border e-commerce companies to continue working or are on the way to other industries. Therefore, for those Amazon operators who want to continue to work in the cross-border circle, if they want to stay until the end, improving their own strength is the key.

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