Operations salary is criticized: the starting salary is 10K just to know the basics!

Banggood is a well-known leader in the industry, operating both independent websites and third-party platforms, covering more than 30 categories and more than 500,000 products in total. So far, registered users have spread across more than 200 countries around the world, with more than 9.5 million daily visits!

Banggood's development track has been praised by many industry insiders. The company's VP Du Sha said that the team is definitely worth mentioning on the road to growth. He also gave his views on the skyrocketing salary of industry operators and whether platform sellers should build independent websites . Mr. Du speaks frankly and tells his peers the truth!

The GMV of the independent website increased by 205.26% year-on-year! Banggood is very powerful

In 2020, orders from cross-border e-commerce sellers increased overall, and Banggood also had good gains. Judging from its promotion and growth, the strength of big sellers is extraordinary, especially in terms of independent sites. At present, the main products of Banggood's self-operated platform cover 15 categories, totaling more than 400,000 products.

During the July 2020 promotion, from July 21 to July 24 at 16:00, the transaction volume on the Banggu platform increased by 189.7% year-on-year; on the day of the Black Friday promotion, the total transaction volume (GMV) of the Banggu independent site increased by 205.26% year-on-year, and within just 10 minutes of the opening, it exceeded the sales volume of last year in one hour. The most popular categories include toys and model airplanes, hardware tools, 3C electronics, computer office, electronic accessories, etc.

When announcing the data of the hot-selling products on Black Friday, Bangu specifically mentioned live video streaming. At present, the live streaming sales in China have achieved good results, and some cross-border sellers are eager to try it. Big sellers like Bangu have already made arrangements and have also tasted the sweetness of live video streaming.

During the Black Friday promotion, Banggood invited 80 experts from 20 countries including Brazil, Germany, and Italy to live broadcast, with a live broadcast duration of more than 140 hours and a 42-fold year-on-year increase in viewership.

When talking about the relationship between live video streaming and sales, Du Sha said that live video streaming is a trend, but how much impact it will have on sales depends on the number of fans of the influencer, as well as the matching degree between the corresponding product categories and the fan base. For details, you can refer to the domestic situation . There are also cases where celebrities fail to promote products. The growth rate of Douyin is very fast. It seems that it is crucial to find the right influencer for live video streaming, and sellers need to consider carefully.

For platform sellers to transform into independent websites, capital reserves are the basis

Seeing the strong sales performance of independent websites, many platform sellers are jealous. In addition, with the recent problems with many Amazon seller accounts, some sellers are thinking: Should they transform to independent websites?

Du Sha believes that sellers should not consider entering the independent website market after problems occur with their big seller accounts, but should consider their own situation. Platforms have their advantages, and independent websites have their difficulties. Independent websites also have various restrictions. Not only will the platform block seller accounts, but many independent website accounts have also been closed due to infringement and other issues some time ago .

However, for some platform sellers, independent websites can be used as an option, and they still have their uses, such as attracting traffic, promoting brands, clearing stocks, etc. However, to operate an independent website well, it should be done with sufficient funds. Now, the cost of acquiring customers for an independent website is very high, and it will be difficult to make a profit from normal operations.

Therefore, sellers should not blindly transform to independent websites. They should think more about the pros and cons of all parties and see if they have the corresponding conditions. Because the current cross-border e-commerce landscape has been quietly changing, the days of low-cost traffic and low-cost orders may have passed. In the future, both traffic and business expansion will require a certain amount of capital reserves.

Nowadays, many low-cost sellers will soon disappear. Whether it is an independent website or a platform, many new sellers enter the market every day, and at the same time, batches of sellers exit the market.

Operations is drifting? The starting salary for a basic knowledge is 10K

As the epidemic has pushed up online sales in Europe and the United States, there are especially many new sellers entering the market this year, among which the Amazon platform has become the first choice for many new sellers.

The number of new sellers entering the market has increased suddenly, and some old sellers have to expand their business. Since the beginning of this year, the cross-border e-commerce circle has repeatedly reported that operations are scarce , and the difficulty of recruitment has increased sharply. One HR said that in one month, 98 people were invited, 67 people were interviewed, and only one person finally took the job.

This phenomenon has pushed up the industry's operating salaries. Previously, a seller said that after working for a large company in Shenzhen for half a year, his base salary reached 15K.

Recently, a boss complained that he has been recruiting operators these days. Currently, those who have just entered the industry and have a basic understanding of the industry and have average ability are asking for a starting salary of 10k. There are very few people who are truly capable. E-commerce is a typical talent-driven industry. The results of excellent and mediocre operators vary greatly. Talent is not about quantity, but quality!

Another boss bluntly stated that the current market conditions are such that the base salary for an operator who has produced one or two hit products is 12k. After chatting with him , he found that he did not know a lot of basic operational knowledge .

Regarding the scarcity of industry operations and the increase in wages, Du Sha said that this can only be said to be a very hot industry, but there is still a long way to go before this industry can be recognized like traditional industries. At present, traditional Walmart is very valuable, e-commerce is not so valuable, and branding is okay. Therefore, the scarcity of operations may be a short-term phenomenon.

Rather than hiring operations staff with high salaries whose abilities cannot be verified, it is better to train them yourself. Du Sha also mentioned that it might be better to train operations staff yourself. The editor found that Banggood conducts campus recruitment every year, which is to pave the way for the training of excellent operations staff!

Self-cultivation and operation also involves the issue of how to retain talent. Du Sha believes that the key to retaining talent lies in a good corporate culture and using rules and regulations to retain people. A good atmosphere, appropriate incentives, and an excellent talent training and excavation system are all key to attracting and retaining talent.

The editor found that Banggu would send blessings to employees on almost all holidays, and would prepare small gifts. It would also hold basketball games, employee birthday parties and other activities every year. Some annual meeting activities gave insiders an intuitive feeling: a joyful atmosphere and a full sense of ceremony!

As early as 2017, Banggood's e-commerce talent team had exceeded 5,000 people. In addition to its headquarters in Guangzhou , Banggood has subsidiaries in Hong Kong, Shenzhen, Dongguan, Zhaoqing, Changsha, Hangzhou, Ningbo, Ganzhou and other places . Is it difficult to manage a large number of employees in different places?

Du Sha said frankly that there will definitely be difficulties, one of which is the poor coordination between the regional and headquarters. The hardware conditions are a good system that facilitates information acquisition, synchronized company strategy, and organizational culture. The software conditions are corporate culture, organizational promotion methods, and recognition.

Talking about the development over the past decade, the company's VP Du Sha pointed out that talent is absolutely an important part of a company's success. Banggood will combine the development needs of talent with business, and by creating a result-oriented atmosphere, let the talent stand out and achieve the common growth of talent and the company.

Banggood has become a leading company in the industry today. It must have its own management logic to achieve such success. On May 25, at the 5th China Cross-border E-commerce Network Marketing Conference hosted by Ennet, Banggood VP Du Sha will analyze the data management of independent station teams from the perspective of big sellers, and top big sellers will share their operation methods. What are you waiting for? Scan the QR code below to sign up and go to the scene to open your eyes!

Operations, Salary, BangGu