Shopee’s 12.12 Birthday Sale concluded successfully, with cross-border live streaming orders increasing 54 times as much as usual

December 14, 2023, China - Recently, the leading e-commerce platform Shopee, together with a large number of sellers and brands, successfully concluded the 12.12 Birthday Sale, marking a successful conclusion to the 2023 Southeast Asia and Latin America Super Shopping Festival. On the day of the sale, 12 million items were sold through Shopee Live within 2 minutes of the opening. More and more cross-border sellers used Shopee Live live streaming to sell goods. On the day of the sale, the number of cross-border live streaming orders increased to 54 times that of normal days; cross-border new sellers ushered in the year-end highlight moment, and the number of orders climbed to 24 times that of normal days; cross-border brands also delivered a brilliant answer sheet, with the number of orders increasing to 7 times that of normal days.

Shopee's live streaming sales have become popular, attracting a large number of consumers to "buy while watching"

Shopee live shopping craze swept Southeast Asia and Latin America, and its more attractive discounts and real-time interactive participation attracted more and more consumers. Many sellers seized the opportunity and used live streaming to attract traffic during the promotion to achieve explosive growth: the beauty brand Carislan preheated the live broadcast room by broadcasting frequently before the promotion, and preheated the off-site influencers before the promotion, driving efficient traffic and helping orders. The proportion of live streaming orders on December 12 exceeded 40%, an increase of 19 times before the promotion.

Unleash the potential of year-end shopping with Shopee’s 12.12 shopping spree

In addition to traditional cross-border hot-selling categories such as mobile phones, tablets and accessories, beauty products, women's clothing, fashion accessories, and home life, more subcategories also showed strong growth. Especially with the approach of Christmas and New Year holidays, the online shopping enthusiasm of Southeast Asian and Latin American consumers was further stimulated.

● The rise of digital life has brought about a booming electronics market

As the demand for digital life continues to rise, Southeast Asian consumers are rushing to update their electronic devices at the end of the year. Domestic power banks, thermal and barcode printers, etc. are showing strong sales momentum, with orders increasing 10 times on weekdays, and orders for household appliances such as ovens and slow cookers increasing 12 times on weekdays. Edifier, a well-known headphone brand, continues to use the China Seller Center to invest in Shopee x Facebook ads (CPAS) and use Shopee Affiliate Marketing (AMS) to improve traffic conversion capabilities and drive rapid growth in store sales - on the day of the promotion, CPAS brought in 53 times more sales than usual, and sales of all stores on the entire site exceeded 19 times the usual.

● Driven by both staying at home and traveling during the holidays, fashion consumption continues to heat up

During the Double Holidays, people in Southeast Asia welcome the end-of-year leisure time. Pajamas, indoor slippers and other home essentials are becoming more popular. Sports travel products such as basketball shoes, badminton shoes, and jackets are also popular, with the order volume increasing by more than 8 times compared to normal days. In addition, Southeast Asian mothers are keen to buy new clothes for their babies to add a sense of holiday ritual. Children's socks, suits and hair accessories and other baby products are popular in the Vietnamese market, with the order volume increasing by more than 12 times on normal days. David Jones, an international fashion brand, uses a brand strategy that focuses on quality and price, combined with in-site advertising and influencer marketing methods. The order volume on the day of the big promotion is 10 times that of normal days, and the order volume of in-site advertising is 15 times that of normal days.

● Fast-moving consumer goods such as cosmetics are popular

In order to show a better state at the end-of-year parties, styling products such as facial cosmetics and hairdressing tools are very popular, with the order volume reaching 10 times that of normal days, and the order volume of perfume category climbing to 13 times that of normal days. Focallure, an international beauty brand, effectively attracts traffic through the marketing matrix inside and outside the site, and continues to attract overseas consumers. The order volume on the day of the big promotion exceeded 10 times that of normal days, and the order volume of on-site advertising exceeded 11 times that of normal days. Ulike, a well-known hair removal device brand, uses off-site marketing Shopee x Facebook advertising (CPAS) and Shopee affiliate marketing (AMS) to attract local consumers and effectively increase store sales - CPAS on the day of the big promotion brought sales 25 times more than normal days, and sales of all stores on the site exceeded 16 times that of normal days.

● As the festive atmosphere grows, sales of home storage decorations soar

The end of the year is a great time to renew your home environment. The number of orders for large items such as wardrobes, bed frames, and tool ladders has increased by more than 9 times that of normal days, and the demand for home storage products such as shoe boxes and jewelry storage boxes has surged. In addition, holiday-related products are selling well, and party supplies and gift packaging materials are hot in the Thai market, with orders exceeding 37 times that of normal days. During the big promotion day, Zhihu Botare, a daily necessities brand seller, participated in the live broadcast rally, using the extra-long live broadcast time to stabilize the popularity of the live broadcast room. At the same time, it combined the platform's flash sale resources and the large coupons issued in the live broadcast room to create a discounted hot item, with more than 30,000 people watching a single session, and the store gained more than 3,000 fans on the same day. The orders placed in the live broadcast room accounted for more than 15% of the total store orders.

The advantages of localized links are highlighted, and time efficiency is optimized to enhance shopping experience

With in-depth insights into the local market, Shopee continues to improve cross-border logistics and localized fulfillment, enrich logistics fulfillment solutions, and continue to protect consumers' online shopping experience while helping sellers reduce costs and increase efficiency. More and more sellers are stocking hot products in overseas warehouses. On the day of the big promotion, the number of warehouse orders from local fulfillment sellers increased to 8 times that of normal days.

Shopee's 2023 promotion season has officially come to an end. In the past year, many outstanding domestic brands and sellers have achieved significant growth with the help of Shopee; looking forward to the future, Shopee will continue to deepen its one-stop e-commerce ecosystem, optimize service support, and create greater value for users.

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