More than half of cross-border goods come from China, and this 100 billion market has become a new hot spot for gold mining

When talking about the European e-commerce market, people usually first think of countries such as the United Kingdom, France, and Germany. However, in recent years, the Polish e-commerce market has also been growing rapidly and has become a rising star in the European e-commerce market.

This year, the size of Poland's e-commerce market reached 140 billion zlotys (about 246.4 billion yuan), and is expected to grow at an annual rate of 8% in the next four years, and may grow to 192 billion zlotys (about 337.9 billion yuan) by 2028.

The Polish e-commerce market will maintain a rapid growth momentum in the next few years, which will undoubtedly create more opportunities for cross-border sellers who want to develop in this market. The layout of new markets may drive more business growth.

It is worth mentioning that according to data released by the Polish Statistical Office, despite the poor performance of overall retail, Poland's e-commerce sales have been able to grow against the trend, which also proves the potential of this market. In September , Poland's e-commerce sales increased by 4.6 % year-on-year, and the retail share increased to 8.9%.

When it comes to e-commerce platforms in Poland, the local e-commerce platform Allegro deserves attention. Allegro is one of the largest and most popular e-commerce platforms in Poland.

Categories such as beauty, home gardening, and clothing accessories on the Allegro platform have always been popular among consumers, and most of these categories are obtained through import channels. Chinese sellers have an advantage in these categories, which is also a good development opportunity.

In addition, the development of Chinese cross-border e-commerce platforms in Poland is also remarkable. For example, AliExpress has not only performed well in Poland, but also achieved good results in the entire European market. Among the top 10 European cross-border e-commerce platforms , AliExpress has ranked second, and Chinese cross-border e-commerce platforms Temu and SHEIN have successfully entered the top ten, ranking fifth and eighth respectively.

Poland's high Internet penetration rate, perfect logistics infrastructure and consumers' preference for online shopping are driving the rapid development of the e-commerce market. According to the survey, Poland's Internet penetration rate has reached 88% and the e-commerce penetration rate has reached 73%.

Now, not only do Chinese e-commerce platforms have a good development prospect in Poland, but Chinese products are also popular among consumers. Polish consumers are highly receptive to cross-border shopping, and China is one of the most popular cross-border markets in Poland, with about 53% of cross-border online shopping products coming from China.

As the largest economy in Central and Eastern Europe and an important hub for the land-based "Belt and Road" and China-Europe freight trains, Poland can be said to be a new market to be explored. In the future, Poland may have faster growth in major categories such as electronic products, home appliances, home gardening and fashion. Sellers can continue to pay attention, conduct multi-faceted investigations, seize opportunities, and tap into new blue oceans.

Poland

E-commerce market