Search volume surges 3700%! Google reveals the hot product trends for the US Independence Day

Before the much-anticipated Prime Day arrives, Americans will first usher in Independence Day ( July 4 , the U.S. National Day ) , which is an important promotional node that sellers cannot miss .

According to NRF data research, 84% of Americans plan to celebrate Independence Day and make related purchases in 2022 .

On June 21, the American Automobile Association ( AAA) said that although gasoline prices remain high , the number of driving trips in the United States during the July 4th "Independence Day" weekend is expected to reach 42 million , breaking the previous record of 41.5 million set during the "Independence Day" weekend in 2019 and setting a record high.

And including air travel, 47.9 million people are expected to travel away from home during the holidays, just 2 % less than the 49 million in 2019 but higher than 2021 levels.

Traveling is bound to involve the purchase of new items. Picnic supplies, beach supplies, sunscreen, large-capacity water bottles, etc. will become high-demand commodities.

In addition to traveling, various parties are also a favorite way for Americans to celebrate Independence Day. According to Google Trend data, the search volume for the keyword "US Independence Day" has continued to rise over the past week, and the demand for related celebration products has also increased significantly.

Data shows that Americans' demand for party supplies has increased , with searches for " barbecue " up 3,700% and "party supplies" up 350% . NRF data predicts that the average American will spend $84.12 on barbecue parties on Independence Day this year .

In addition , the demand for clothing categories is also rising, with searches showing a 1,300% increase . The search volume for "casual dresses" has soared 700 % , the search volume for "July 4th dresses" has increased 410 % , and the search volume for "July 4th shorts" has increased 200 % .

Demand for electronics has soared due to travel plans . The top search term is "cheap tablet," up 570 percent, followed by "best portable charger for travel" and "bluetooth speakers," up 200 percent and 150 percent , respectively .

What sellers should pay attention to most is that Independence Day will trigger Americans' patriotic enthusiasm, and interest in "patriotic products" will increase greatly. The search volume for "July 4th flag" on Google has surged by 200 % , and items containing "national flag" elements will sell well during Independence Day.

In addition, sellers can also pay attention to some patriotic related products , such as products with the American flag, or red, white, blue and other colors , or sellers can add red, white and blue colors when selecting related hot-selling products for consumers to choose from.

The US Independence Day is only one week before Amazon Prime Day. Sellers can seize the opportunity to boost sales in July!

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