Tik Tok is the most popular website in the world

If you ask cross-border sellers about the most popular trend this year, I believe many sellers will think of Tik Tok. Yes, this overseas version of Douyin has become a new sales channel for cross-border sellers, and many products have become popular thanks to Tik Tok. Earlier, Amazon even released a product selection list called "The Most Popular Amazon Products on Tik Tok", which is enough to show the influence of Tik Tok on cross-border e-commerce.

Recently, the network security company Cloudflare stated that Tik Tok's click volume has surpassed the US search engine Google, becoming the most popular website in the world.

According to Cloudflare's survey data, the ranking of global Internet website visits in 2021 is as follows:

1. TikTok.com

2. Google.com

3. Facebook.com

4. Microsoft.com

5. Apple.com

6. Amazon.com

7. Netflix.com​​

8. YouTube.com

9. Twitter.com

10. WhatsApp.com

Cloudfare said the company uses Cloudflare Radar, a network traffic monitoring tool, to track data. Although Tik Tok is banned in India, it is still the world's largest social networking platform. According to Cloudfare's survey data, the specific rankings of the most popular social media in 2021 are as follows:

1. TikTok.com

2. Facebook.com

3. YouTube.com

4. Twitter.com

5. Instagram.com

6. Snapchat.com

7. Reddit.com

8. Pinterest.com

9. LinkedIn.com

10. Quora.com

It is reported that the COVID-19 pandemic is one of the main reasons for the surge in Tik Tok's popularity. The lockdown policies introduced in various places have forced people to rely on entertainment software to pass the time. At the same time, the rise of short videos has also become a major driving force for Tik Tok to top the list. For various reasons, Tik Tok has surpassed Facebook and has become the hottest social media in the world today.

In fact, this year is not very friendly to cross-border sellers. The wave of Amazon account bans in the middle of the year caught many sellers off guard, and the dismal sales performance during the peak season made things worse. The tightening of Amazon's policies also made sellers who originally relied on fake orders to promote new products at a loss. Many sellers tried to increase traffic and sales through advertising, but the results were not ideal. Not only are advertising costs high, but the conversion efficiency is also low. The explosion of Tik Tok this year is a shot in the arm for cross-border sellers, and many sellers have smelled the business opportunities.

As Tik Tok becomes popular, it also brings new problems to cross-border sellers. How to use social media such as Tik Tok to promote new products and impact the sales charts may be worth pondering for every cross-border seller.

Tik Tok

Seller

Cross-border