What is Boqi.com? Boqi.com Review, Features

Boqi.com is China's largest one-stop pet comprehensive service platform, which was officially launched in September 2008. Boqi.com has three major business segments: Boqi Mall (online e-commerce), Boqi Pet Service and New Retail (offline), and Pet Social (covering pet community, pet encyclopedia, etc.).

About Boqi.com

Since its launch in September 2008, Boqi.com has been providing one-stop online and offline services to pet owners and pet lovers with its professional experience, thoughtful services and strong network advantages. With a new pet-raising concept, it has created an all-round Internet platform integrating "e-commerce + services and new retail + social networking".

Boqi.com has multiple professional service carriers such as Boqi Mall, Boqi Pet APP, Boqi Service, Pet Encyclopedia, etc., which not only cover tens of thousands of products such as brand dry food, wet food, snacks, shampoo, clothing, cages and nests suitable for dogs, cats, aquariums and other small pets, but also cooperates with nearly 10,000 pet stores and pet hospitals across the country to carry out foster care, grooming, sterilization, medical and other services, building an ecological closed loop that combines online and offline businesses.

Boqi.com is also the first e-commerce platform in China to achieve daily sales exceeding 160 million yuan on Singles’ Day (2018).

Products and Services

1. Pet-themed mobile community "Boqi Pet APP"

Boqi.com is a mobile community that brings together pet experts/KOLs, medical Q&A, pet product reviews, and fun pet activities. More than 12 million pet-loving users have shared their real and interesting pet-raising lives in the Boqi Pet Community, and a large amount of pet pictures, videos, and information is produced here. On June 20, 2018, the Boqi Pet App launched the pet industry's first blockchain product, "Boqi Crystal".

2. Pet life service platform "Boqi Service"

Boqi Service was established in March 2014. It is an O2O pet life service platform launched by Boqi.com. In 2015, its revenue in the O2O field exceeded 100 million yuan. It has currently cooperated with nearly 10,000 pet stores in China. Since its establishment, Boqi Service has adhered to the development strategy centered on "price, reputation, and service" and is very popular among consumers. It covers many fields such as pet bathing, styling, foster care, sterilization, medical treatment, photography, etc. At the same time, Boqi.com has launched a SaaS system for offline pet stores to support small and medium-sized pet stores in conducting digital business operations, and at the same time, it has launched new retail for the B-end market.

3. Pet encyclopedia information database "Boqi Encyclopedia"

The professional team has summarized and listed the most common disease symptoms encountered by pets in daily life, and prepared the most practical and reliable disease prevention measures for pets. At the same time, it provides pet owners with the most detailed and scientific treatment methods. It can be said to be an encyclopedia of knowledge in the pet field. It contains all kinds of pet types, daily feeding, care, training, beauty and other health and scientific parenting knowledge, allowing pet owners to easily explore the world of pets.

4. Professional one-stop pet-themed website "Poqi.com"

Since its launch in September 2008, Boqi.com has been providing one-stop online and offline services to pet owners and pet lovers with professional experience, thoughtful services and strong network advantages. It owns many platforms such as Pet Supplies Mall, Boqi Service, Pet Encyclopedia, Boqi Forum, Boqi Wireless, etc., creating a large amount of pet information, exquisite pet services and a wide range of products in an all-round way to care for pets' lives. Boqi.com has become a pet website with very fast development, very good user experience and quite interesting in China.

5. Pet supplies online mall "Boqi Mall"

Boqi Mall was launched in September 2008. It is a domestic channel retailer with a very large sales scale of pet supplies and a B2C pet food and supplies sales platform. It sells nearly 10,000 kinds of products, including staple foods, snacks, medicines, health products, cleaning, bathing, and ancillary products (including pet clothing, toys, food utensils/tractions, beauty and bathing equipment, pet nests, etc.). It has considerate shopping guides and a professional customer service team. With the service tenet of genuine products and favorable prices, it is determined to provide pet lovers with the best online shopping experience.

6. A large and authentic pet-themed community, “Poqi Forum”

Boqi Forum brings together dog forums, cat forums, small pet aquarium forums and other regional pet forums, and also provides a large number of dog pictures, cat pictures, small pet aquarium pictures and other wonderful pet pictures for you to enjoy and browse. At present, there are more than 3,000,000 pet-loving users sharing their real happy pet-raising life on Boqi.com.

honor

-In December 2009, Boqi.com was named one of the “Top Ten New Star Companies” in the e-commerce rankings.

-In October 2014, Boqi.com was awarded the "Trustworthy Website Verification Unit" by ChinaNet.

-In December 2014, at the Golden Wheat Awards Ceremony and China (Hangzhou) International E-Commerce Summit, Boqii.com won the "Platform Silver Award" and "Best Vertical Innovation Model Award" for its public welfare case "Reject Cruel World Surrounding Love".

-In December 2014, at the 12th China Internet Economy Annual Conference, Boqi.com won the "2014 Most Influential Industry Value Award".

-In December 2014, "Boqi Mall" won the "Most Promising E-commerce Platform" award from 360 Search.

-In December 2014, Boqi.com won the "Sogou Search 2014 Best Pet E-commerce Platform".

Development History

-In September 2008, Boqi.com was established and Boqi Mall was launched at the same time.

-In December 2009, Boqi.com was selected as one of the "Top Ten Emerging Star Enterprises in E-Commerce" by the China Electronic Commerce Association.

-In August 2010, the company moved to Shanghai Intellectual Industrial Park and entered a new stage of rapid development.

-In November 2011, the single-day sales of Boqi Mall reached a record high of one million, and the warehouse was moved to Jiading New Warehouse with an area of ​​5,000 square meters.

-In May 2012, the cumulative number of shipments sent by Boqi Mall exceeded 1 million since its launch.

-In August 2012, Boqi.com made a grand appearance at the Asia Pet Show and gained great popularity and reputation.

-In September 2012, the number of users purchasing products from Boqi Mall reached 400,000.

-In October 2012, it received tens of millions of US dollars in Series A investment from JAFCO Asia and Goldman Sachs.

-In March 2013, PetSmart held the "2013 China Pet Industry and Pet Retail Industry Opportunities and Development Seminar" in Shanghai Hongqiao.

-In May 2013, the monthly sales of Boqi Mall exceeded 20 million.

-In February 2014, Boqi.com completed its Series B financing of US$25 million.

-In March 2014, with the help of the Shanghai Dog Expo, the Pet Life Pavilion of the Boqi O2O platform was officially launched.

-In May 2014, a brand festival for the pet industry was held in Pudong, where Boqi.com signed brand cooperation agreements worth over 300 million yuan.

-In August 2014, the Boqii Pet APP was officially released, opening up a new pattern of wireless Internet. At the same time, Boqii.com made a strong appearance at the 17th Asia Pet Show and received the highest evaluation of the show.

-In September 2014, Boqi.com was invited to participate in the "2014 China (Hangzhou) Pet Culture Festival". Boqi Pet Life Center was renamed Boqi Service and opened in Beijing and Hangzhou at the same time.

- In September 2014, it was the sixth anniversary of PetSmart. The mall promotion triggered a traffic boom, and order sales hit a new high. The new version of Pets'party TVC was broadcast on the five major video websites at the same time.

-In November 2014, during the Double Eleven promotion on Boqi.com, the single-day sales of the entire platform exceeded 20 million.