Yiwu sellers are entering SHEIN in large numbers! Their paths are a little different!

On March 29 (this Friday) , the “Greek Flowers Bloom” SHEIN HOME Spring Investment Tour will be held in Yiwu, Zhejiang, and will have close exchanges with Yiwu local sellers on how to seize opportunities, pursue quality and expand sales in parallel, and ultimately achieve high-quality overseas expansion !

As we all know, Yiwu is the "World Small Commodity Capital" and a well-deserved bridgehead for cross-border e-commerce. The sellers here always lead the industry with their sensitive sense of trends and advanced experience of daring to think and act.

Since the official announcement of the SHEIN platform's 500-city industrial belt plan, a large number of Yiwu sellers have joined in. So far, a considerable number of high-quality sellers have emerged: they have either developed new products outside of their original product lines, and are striving to sprint from 45 million to 50 million in monthly sales ; or , in their cooperation with SHEIN, they have learned the essence of the "small order, fast response" flexible supply chain, which has greatly improved the efficiency of their old factories, with daily turnover soaring 400 times year-on-year...

Different from the traditional overseas expansion model that focuses on "volume" and "destocking", this group of Yiwu sellers, while working closely with the SHEIN platform, have unconsciously embarked on a path of high-quality development that focuses more on quality upgrades, efficiency improvements and innovations.

Annual sales of 45 million , the road to the best-selling S HEIN in Yiwu

Before leading his party crafts company to join SHEIN , Ma Jun had never imagined that he could reach the 50 million sales mark so quickly . In 2023 , the company's sales had already reached more than 40 million . In 2024 , as long as a few more new products were launched, it would be no problem to break through 50 million.

Tracing back to the earliest idea of ​​joining SHEIN , Ma Jun admitted: " I started to put products on SHEIN in early November 2020. Because we mainly make festive crafts, I did it with the mentality of clearing inventory, but the result was unexpected. "

This surprise was mainly reflected in the sales volume that far exceeded expectations and the increasingly diverse user demand. "In the month of Christmas, our initial sales reached 300,000. With this confidence, we set the goal of opening a store on SHEIN for a long time." Ma Jun recalled. The surge in demand for party supplies among the young consumers who pursue fashion on the SHEIN platform also prompted Ma Jun to try to continuously launch new products.

Compared with other platforms, Ma Jun believes that cooperating with SHEIN is an easier option. Compared with traditional e-commerce channels that require self-built logistics, operations, and customer service, SHEIN's agency operation model allows Ma Jun to devote more energy to user research, new product development, and hot product testing.

"Because we mainly produce products related to festivals and parties, we will basically start to launch new holiday products about 2 and a half months before the festival. We will also analyze the rhythm and direction of new products based on the market sales in previous years. Relatively speaking, we will have 2-3 weeks of inventory for products with special processes and long production cycles, and we will have 4 weeks of inventory for products with special processes and long production cycles. "

In the three years since its establishment, Ma Jun's company's sales have soared to 45 million, which means that sales have increased by more than 100 % every year : " I hope to set sail on this big ship of Xiyin, ride the wind and waves, stick to my original intention, and reach the harbor in my mind. "

A young man born in 1996 closely follows SHEIN's small-order quick response method to help old factories reduce costs and improve efficiency

Zhou Yunbin, a 1996-year-old Yiwu guy who makes resin ornaments , suddenly became the most business-savvy person in his family.

The direct reason was that under his management, Zhou Yunbin's store on the SHEIN platform sold more than 500 items every day, and the daily turnover increased by 400 times. This performance was so great that even an uncle-level factory owner who drove a Porsche across the street envied him and came to Zhou's house every few days to ask the young man for advice on business.

To dig deeper into the root of this direct cause, it is through in-depth cooperation with the platform that Zhou Yunbin gradually mastered the SHEIN-style "small order quick response " trick: test the model in the early stage, and then adjust and arrange subsequent production based on market sales feedback.

In Zhou Yunbin's area, other home furnishing merchants' regular orders for similar products often have a minimum order quantity of 1,000 pieces, while he follows SHEIN's small orders, usually 200-300 orders per batch, which matches market demand and supply more accurately, reduces waste, and saves a lot overall.

Wanting to do business on the platform for a long time, Zhou Yunbin did not have a competitive advantage by relying on long-term purchases, so he began to invest in factories. Only by relying on his own factory can he flexibly test a small number of models, and at the same time he can cope with a large number of orders for popular models, manage workers and do quality control. If it is based on the small order quantity mentioned above, a month's stock is enough for current use. If you need to make up for the popular model, it only takes 10-15 days for the next batch of large goods to follow.

"My father, when he was managing the factory, there was a lot of waste, including product and labor costs. There were many reasons for the loss, and a large part of it was because the cost was not controlled well." Zhou Yunbin talked about the past. "So now I pay more attention to cost control."

After mastering the trick, Zhou Yunbin did not hesitate to share his experience. The uncle mentioned above brought his son and followed Zhou Yunbin to explore the SHEIN platform for several months . Now they can achieve monthly sales of more than 200,000.

In fact, for most sellers in the industry, the original intention of doing cross-border business is very simple, which is to increase revenue and achieve long-term development. A business model that is separated from revenue and steady development will not stand the test of time.

SHEIN has always been committed to providing efficient cross-border business strategies and a stable overseas system to support the high-quality development of domestic sellers towards the world.

On March 29, the "Greek Flowers Bloom" SHEIN HOME Spring Investment Tour will come to Yiwu, providing the latest SHEIN platform preferential policies and support measures for factory-type sellers, trade-type sellers and brand owners in characteristic industrial belts such as bathroom, home furnishings, tools, storage, kitchen and dining, home decoration, cleaning supplies and home textiles, and working with the industrial belts to seize the overseas business opportunities brought by cross-border platforms.

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