In the first big promotion after upgrading to semi-hosting, AliExpress’s hosted sellers saw a significant increase in sales

In the first big promotion after the comprehensive upgrade of AliExpress semi-hosting, many sellers posted screenshots of their business growth.

Some sellers were well prepared for this promotion, with sales on the first day exceeding that of the first day of last year's Double Eleven ; some sellers sold out their inventory soon after the sale started, and in order to avoid missing out on business opportunities, they started production on the fly to replenish stock for the promotion; and some sellers had missed the registration before and repeatedly approached the store manager to request to re-register to join the event.

Photo: AliExpress’s anniversary sale, many sellers “show off their orders”

Anniversary promotion, managed sellers' sales increased significantly

Monitor brand Zeuslap is an old seller on AliExpress and joined the platform very early, whether it is full or semi-hosted. Before the anniversary sale, Mary, the head of Zeuslap's cross-border e-commerce, prepared sufficient inventory early and signed up for the 10 billion yuan subsidy and Korean Internet celebrity group purchase. Within a few hours after the sale started, the 3,000 monitors prepared in advance were sold out in an instant, and the Zeuslap team had to rush to produce and replenish the stock.

Deng Qi, general manager of Xuancheng Zhenbang E-commerce, a semi-hosted seller, was also impressed by this year's 328th anniversary promotion. In Deng Qi's eyes, the hosting model is very compatible with his own factory. The factory does not need to solve complex operating processes, but only needs to connect products and production. After joining the semi-hosted model, Zhenbang E-commerce's average daily sales volume is close to 5,000 orders. A few days before the promotion, the average daily sales volume soared to about 9,000 orders. Deng Qi expects that this round of sales growth will continue until the end of the promotion.

AliExpress starts global advertising investment, with outstanding performance in emerging markets

The Middle East market, represented by Saudi Arabia, is a key emerging market for AliExpress this year. In March, Cainiao and AliExpress announced that the "Global Five-Day Delivery" service would be expanded to more than a dozen countries and regions, including Saudi Arabia.

After significantly improving its logistics construction, AliExpress also launched large-scale advertising investments in the local market.

Also in March, a large number of matrix screens at Times Square, Saudi Arabia’s busiest landmark boulevard, displayed huge advertisements for AliExpress Choice . Salem Al-Dawsari, the Asian Footballer of the Year who is very popular in Saudi Arabia, also became the spokesperson for AliExpress.

Figure: In conjunction with this promotion, AliExpress launched a large-scale global advertising investment

In addition to landmark squares, AliExpress ads also appeared on Saudi Arabian streets, subways, and highways. The traffic gain brought by the ads has allowed many sellers targeting the Middle East market to experience a significant increase in orders.

Daisy, the person in charge of AliExpress for coffee tool brand MHW-3BOMBER, said: This year's AliExpress anniversary sales once exceeded last year's Double Eleven. The Saudi market is another surprise after the Korean market. "In recent years, we have continuously encountered new users on AliExpress. The Middle East market's brand recognition of Chinese coffee supplies is increasing."

The unbridled growth of the Latin American market should not be underestimated.

Haute 42, a new brand on AliExpress , studied the Latin American market and its products caught the precise needs of hardcore gamers. After upgrading to semi-hosting, it became a top new merchant in the vertical category just a few months after opening a store on AliExpress. In this anniversary promotion, the niche product "Professional Gaming Keyboard" became an instant hit, with sales of nearly 50,000 US dollars on the first day of the promotion.

The Mexican market also saw significant growth.

Data shows that on the first day of the anniversary promotion, the number of orders shipped from Mexico's overseas warehouses increased by 850% compared with last year, setting a record high. Domestic smartphones and smart helmets, headphones and LED lights, known as the "Bluetooth Three Brothers", became the hot products in the Latin American market during this promotion.

AliExpress

Semi-hosting

Big Sale