Orders are worse than usual! A group of sellers are going to be in trouble on Black Friday

It’s the Black Friday sale season again, and here’s an old question: Did you get a big order today?

Amazon's Black Friday promotion is in progress, and blessings like "I wish you all a great Black Friday sale" are everywhere. As in previous years, this year's Amazon sellers' orders are divided into explosive orders, small explosive orders, orders below expectations, and sharp declines.

At the same time, accidents also occurred during Black Friday. A large number of sellers reported that the Black Friday logo was not displayed and there was no Black Friday Deal sign on the front desk.

There is not enough inventory to sell! A group of Amazon sellers have a huge surge in orders on Black Friday

The Black Friday promotion schedule for Amazon's various sites has already been released. The promotion time for the US site, Canada site, European sites, and Singapore site is from November 21 to December 2. The early bird promotion period for the Japanese site is from November 27 to November 28, and the official promotion is from November 29 to December 6. The promotion time for the Australian site is from November 19 to December 2, the promotion time for the Mexican site is from November 28 to December 2, and the promotion time for the Brazilian site is from November 22 to December 2.

Amazon's so-called "longest Black Friday sale in history" has officially begun. Judging from the feedback in the past two days, a large number of sellers have already started to receive a surge in orders.

"I refreshed my page just a moment ago. The traffic during the year-end sales season is indeed unusual." Amazon seller Xiao Zhang said that the contrast between products participating in flash sales and those not participating is very obvious. The sales of products participating in flash sales have tripled on the first day. Overall, orders on both the European and American sites have increased significantly.

Xiao Li also said that the European store had already started to increase sales on the first day, with sales increasing by 500% compared to the previous day. As of this morning, the number of orders is still increasing significantly, and the sales are better than the company expected. It is expected that the final Black Friday sales will increase tenfold, exceeding the previous autumn promotion.

There are also many sellers whose orders are booming. Some have tripled their sales , some have increased their sales tenfold or even more. On the first day of Black Friday, they broke the highest daily sales record of last year's Black Friday. Observing the current trend of explosive orders, many Amazon sellers are worried that they will not have enough inventory to sell, and they may run out of stock before Black Friday ends. It is estimated that in the coming Christmas peak season, they may face the "sweet trouble" of insufficient inventory due to explosive orders.

Sales volume plummets! A group of sellers are losing money to gain publicity

There are constant reports of sales explosion, and there seem to be more complaints about the low order volume. Sellers on European and American sites have already welcomed the second day of Black Friday, but unfortunately the sales of many sellers are still lower than expected, and even continue the downward trend on the eve of Black Friday, without any traffic from Black Friday:

Black Friday has begun, but there is no movement.

Has Amazon really notified buyers about Black Friday?

This year's Black Friday doesn't seem to be going well. There aren't many advertising orders, let alone natural orders.

The number of orders on Black Friday is only slightly more than usual, but it is far less than that on Member Day.

Black Friday is quiet, just like this year’s Double 11.

The promotion lasted too long and the effect was completely unnoticeable.

It exploded, it exploded, the advertising ACOS exploded.

Those who participated in the flash sale saw some effect, while those who did not participated saw no change.

Do we have to wait until Black Friday for the order volume to explode?

I vaguely feel that I can’t even earn back the registration fee.

Amazon please give me back my 50 dollars.

…

According to the seller Xiao Zhou, the popularity of Black Friday this year was very average. The sales on the first day of Black Friday were very poor, with only one order in half an hour. He had to comfort himself that European and American consumers were still sleeping, and the final sales on that day were only a little more than usual. Today's sales increased slightly compared to yesterday, but it was still far from what he expected.

"I don't dare to have any expectations for the number of orders in the future, but I also feel that there will be a surge in orders on Black Friday." Xiao Zhou said contradictory.

Coincidentally, seller Xiao Wang also said that he had never experienced such a sluggish shopping festival, and there was no feeling of peak season at all . It is understood that Xiao Wang's sales yesterday were okay, but unfortunately they did not stabilize. Today's sales are not as good as yesterday, and the advertising expenses have doubled compared to usual. Even if the product is sold out in the next few days, the advertising fees and 3 times the storage fees eat up most of the profits. Xiao Wang estimates that the profits of the Black Friday week will not be higher than those during the non-peak season.

The effect of Black Friday promotion has not been good for several consecutive years. Some sellers do not value this festival and even do not participate in Black Friday promotion, especially the old players who have been working in Amazon for many years. " Black Friday carnival is only for buyers and platforms , and big sellers, and many small sellers are just running along. " Many practitioners believe that Black Friday cannot bring benefits to everyone, nor is it suitable for all sellers. The most important thing is for sellers to participate reasonably based on their actual situation.

Bugs frequently occurred during Black Friday , and low-price malls also wanted to grab orders

When it comes to whether or not sales are booming, perhaps all sellers do not share the same joys and sorrows, but when it comes to encountering unexpected events, a group of Amazon sellers can empathize.

The problem of "Black Friday Deal not showing up on the front desk" broke out. A large number of sellers spent $50 to apply for Black Friday member discounts, but after the Black Friday promotion started, there was no red Black Friday Deal sign on the front desk, and only the usual member discounts were displayed .

Xiao Zhou and many other sellers said that they spent $50 just for this red label, but some products had it but some did not, and they felt that they had lost a lot. Amazon said that it had contacted the relevant team about the issue of the Black Friday Deal not being displayed on the front desk, and the team was processing the seller's request and would contact the seller immediately if there was any progress.

It is understood that to this day, a large number of sellers are still facing this problem.

In fact, in addition to this bug, Amazon sellers have also been plagued by many other accidents, such as product shortages due to Amazon warehouse overflows. One seller who was affected said that the new product finally made it to the new product list and was waiting to be ranked during Black Friday, but Amazon warehouses lagged behind . After ABQ2 and PSC2 warehouses signed for the product, it has been in transit and has not been put on the shelves until now. It can be said that it is out of stock as soon as Black Friday arrives.

It is worth noting that Amazon's low-price mall is also trying to grab the orders for Black Friday. Many sellers have received notifications from Amazon's low-price mall Amazon Haul:

1. Amazon will launch a 50% discount promotion on Haul orders starting November 22 (subsidized by Amazon).

2. Amazon plans to immediately launch more traffic-driving methods (such as push notifications, homepage promotions, etc.), which is expected to bring about an increase in Haul traffic and order volume.

The products in the low-price mall are mostly necessities and are cheap, with the selling price not exceeding 20 US dollars. Amazon's choice to vigorously promote the low-price mall during Black Friday will undoubtedly quickly expand the popularity of the low-price mall. Consumers flocking to the low-price mall to shop will be beneficial to a group of sellers, but for some sellers who have not yet settled in the low-price mall, it may be a heavy blow.

In summary, this year's Amazon Black Friday promotion is still moving forward in accordance with the established rules of previous years. However, new situations have emerged, such as "low-price malls come to grab traffic" and "the longest Black Friday in history". Any change will have a positive or negative impact on the sellers' orders, and the future is unknown. Next, perhaps the sales of the products of the sellers with explosive orders will reach a higher level, and the sales of a group of sellers will also turn around...

Black Friday

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